Art on the streets: a strategy reframing and of communication interaction

Detalhes bibliográficos
Autor(a) principal: Bentz, Ione Maria Ghislene
Data de Publicação: 2015
Tipo de documento: Artigo
Idioma: por
Título da fonte: Intexto (Porto Alegre)
Texto Completo: https://seer.ufrgs.br/index.php/intexto/article/view/58580
Resumo: The paper investigates the effects that visual rhetoric has in the composition of metaphors/urban allegories by producing symbolic meanings and through the connections of communication brought by urban technologies. These artifacts are so present in our daily lives that they have become prostheses into the body of the city. Thematic and contemporary practices were chosen that representate forms of nature in urban space and therefore produce a dialogue with culture in the form of narratives. The narrative matrix works with: (a) the playful element, present in different manifestations; and (b) with the social critical element, present in the narrative arguments of the texts in question. The theme of the development complies with the parameters the theories of language, the understanding of semiosis and communication interaction. The objective is to identify and understand how senses respond to the objects and the ways which interaction takes place, both mediated in complex semiosis by urban devices.
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spelling Art on the streets: a strategy reframing and of communication interactionA arte nas ruas da cidade: estratégia de ressignificação e de interação comunicacionalArtefatos. Cidades. Ambientes. Narrativas. Metáforas.Artifacts. Cities. Environments. Narratives. Metaphors.The paper investigates the effects that visual rhetoric has in the composition of metaphors/urban allegories by producing symbolic meanings and through the connections of communication brought by urban technologies. These artifacts are so present in our daily lives that they have become prostheses into the body of the city. Thematic and contemporary practices were chosen that representate forms of nature in urban space and therefore produce a dialogue with culture in the form of narratives. The narrative matrix works with: (a) the playful element, present in different manifestations; and (b) with the social critical element, present in the narrative arguments of the texts in question. The theme of the development complies with the parameters the theories of language, the understanding of semiosis and communication interaction. The objective is to identify and understand how senses respond to the objects and the ways which interaction takes place, both mediated in complex semiosis by urban devices.O texto investiga os efeitos das retóricas visuais na composição de metáforas/alegorias urbanas, através da produção de significados simbólicos e das relações de comunicação mediadas pelas tecnologias urbanas. Esses artefatos estão de tal modo presentes no cotidiano, que se tornaram próteses no corpo da cidade. Foram escolhidas temáticas e práticas contemporâneas, representantes de formas de natureza no espaço urbano, que produzem um diálogo com a cultura sob a forma de narrativas. A matriz narrativa trabalha: (a) o elemento lúdico, presente nas diversas formas de manifestação; e (b) o elemento de crítica social, presente nos argumentos narrativos dos textos em análise. O desenvolvimento do tema obedece aos parâmetros das teorias da linguagem, da compreensão da semiose e da interação comunicacional. Objetiva-se identificar e compreender os efeitos dos sentidos e as formas de interação, ambos mediados, em semioses complexas, por dispositivos urbanos.Universidade Federal do Rio Grande do Sul2015-12-16info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPesquisa Empíricaapplication/pdfhttps://seer.ufrgs.br/index.php/intexto/article/view/5858010.19132/1807-8583201534.60-78Intexto; Edição especial 20 anos do PPGCOM UFRGS, n. 34, set./dez. 2015.; 60-78Intexto; Edição especial 20 anos do PPGCOM UFRGS, n. 34, set./dez. 2015.; 60-78Intexto; Edição especial 20 anos do PPGCOM UFRGS, n. 34, set./dez. 2015.; 60-78Intexto; Edição especial 20 anos do PPGCOM UFRGS, n. 34, set./dez. 2015.; 60-78Intexto; Edição especial 20 anos do PPGCOM UFRGS, n. 34, set./dez. 2015.; 60-781807-8583reponame:Intexto (Porto Alegre)instname:Universidade Federal do Rio Grande do Sul (UFRGS)instacron:UFRGSporhttps://seer.ufrgs.br/index.php/intexto/article/view/58580/35869Copyright (c) 2015 Ione Maria Ghislene Bentzhttps://creativecommons.org/licenses/by-nc/4.0info:eu-repo/semantics/openAccessBentz, Ione Maria Ghislene2023-11-24T14:46:13Zoai:seer.ufrgs.br:article/58580Revistahttp://seer.ufrgs.br/intextoONGhttp://seer.ufrgs.br/intexto/oai||intexto@ufrgs.br1807-85831807-8583opendoar:2023-11-24T14:46:13Intexto (Porto Alegre) - Universidade Federal do Rio Grande do Sul (UFRGS)false
dc.title.none.fl_str_mv Art on the streets: a strategy reframing and of communication interaction
A arte nas ruas da cidade: estratégia de ressignificação e de interação comunicacional
title Art on the streets: a strategy reframing and of communication interaction
spellingShingle Art on the streets: a strategy reframing and of communication interaction
Bentz, Ione Maria Ghislene
Artefatos. Cidades. Ambientes. Narrativas. Metáforas.
Artifacts. Cities. Environments. Narratives. Metaphors.
title_short Art on the streets: a strategy reframing and of communication interaction
title_full Art on the streets: a strategy reframing and of communication interaction
title_fullStr Art on the streets: a strategy reframing and of communication interaction
title_full_unstemmed Art on the streets: a strategy reframing and of communication interaction
title_sort Art on the streets: a strategy reframing and of communication interaction
author Bentz, Ione Maria Ghislene
author_facet Bentz, Ione Maria Ghislene
author_role author
dc.contributor.author.fl_str_mv Bentz, Ione Maria Ghislene
dc.subject.por.fl_str_mv Artefatos. Cidades. Ambientes. Narrativas. Metáforas.
Artifacts. Cities. Environments. Narratives. Metaphors.
topic Artefatos. Cidades. Ambientes. Narrativas. Metáforas.
Artifacts. Cities. Environments. Narratives. Metaphors.
description The paper investigates the effects that visual rhetoric has in the composition of metaphors/urban allegories by producing symbolic meanings and through the connections of communication brought by urban technologies. These artifacts are so present in our daily lives that they have become prostheses into the body of the city. Thematic and contemporary practices were chosen that representate forms of nature in urban space and therefore produce a dialogue with culture in the form of narratives. The narrative matrix works with: (a) the playful element, present in different manifestations; and (b) with the social critical element, present in the narrative arguments of the texts in question. The theme of the development complies with the parameters the theories of language, the understanding of semiosis and communication interaction. The objective is to identify and understand how senses respond to the objects and the ways which interaction takes place, both mediated in complex semiosis by urban devices.
publishDate 2015
dc.date.none.fl_str_mv 2015-12-16
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Pesquisa Empírica
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://seer.ufrgs.br/index.php/intexto/article/view/58580
10.19132/1807-8583201534.60-78
url https://seer.ufrgs.br/index.php/intexto/article/view/58580
identifier_str_mv 10.19132/1807-8583201534.60-78
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://seer.ufrgs.br/index.php/intexto/article/view/58580/35869
dc.rights.driver.fl_str_mv Copyright (c) 2015 Ione Maria Ghislene Bentz
https://creativecommons.org/licenses/by-nc/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2015 Ione Maria Ghislene Bentz
https://creativecommons.org/licenses/by-nc/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Federal do Rio Grande do Sul
publisher.none.fl_str_mv Universidade Federal do Rio Grande do Sul
dc.source.none.fl_str_mv Intexto; Edição especial 20 anos do PPGCOM UFRGS, n. 34, set./dez. 2015.; 60-78
Intexto; Edição especial 20 anos do PPGCOM UFRGS, n. 34, set./dez. 2015.; 60-78
Intexto; Edição especial 20 anos do PPGCOM UFRGS, n. 34, set./dez. 2015.; 60-78
Intexto; Edição especial 20 anos do PPGCOM UFRGS, n. 34, set./dez. 2015.; 60-78
Intexto; Edição especial 20 anos do PPGCOM UFRGS, n. 34, set./dez. 2015.; 60-78
1807-8583
reponame:Intexto (Porto Alegre)
instname:Universidade Federal do Rio Grande do Sul (UFRGS)
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instname_str Universidade Federal do Rio Grande do Sul (UFRGS)
instacron_str UFRGS
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reponame_str Intexto (Porto Alegre)
collection Intexto (Porto Alegre)
repository.name.fl_str_mv Intexto (Porto Alegre) - Universidade Federal do Rio Grande do Sul (UFRGS)
repository.mail.fl_str_mv ||intexto@ufrgs.br
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