SenseMarcia: Humor and esoteric religiousity in the environment of the midiatized society

Detalhes bibliográficos
Autor(a) principal: Albrecht da Rosa, Francys
Data de Publicação: 2021
Outros Autores: Roes Dalmolin, Aline
Tipo de documento: Artigo
Idioma: por
Título da fonte: Intexto (Porto Alegre)
Texto Completo: https://seer.ufrgs.br/index.php/intexto/article/view/96057
Resumo: This paper aims to analyze the joint between humorous and religious content on the SenseMarcia Youtube channel, in order to identify what are the strategies used by SenseMarcia’s channel to create humor connotations to the mediatized religious content created by astrologer Márcia Fernandes. To conduct the research, as a theoretical framework, authors Hjarvard (2014) and Sbardelotto (2017) were referenced to account for the notion of mediatization, Hervieu-Léger (2008) for the conceptualization of secularization. For the methodological analysis, three videos are analyzed by Content Analysis in conjunction with the propositions of humor categories by Figueiredo (2012). During the development of the research, it was observed that different religious and therapeutic mentions are used by the channel owners who perform a fusion of media references, combining media and different subjects to compose their strategies of conferring humorous effect.
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spelling SenseMarcia: Humor and esoteric religiousity in the environment of the midiatized societySenseMarcia: O humor e a religiosidade esotérica na ambiência da sociedade midiatizadaHumor. Midiatization. Religion. Esotericism. Multplatforms.HumorMidiatizaçãoReligiãoEsoterismoMultiplataformasThis paper aims to analyze the joint between humorous and religious content on the SenseMarcia Youtube channel, in order to identify what are the strategies used by SenseMarcia’s channel to create humor connotations to the mediatized religious content created by astrologer Márcia Fernandes. To conduct the research, as a theoretical framework, authors Hjarvard (2014) and Sbardelotto (2017) were referenced to account for the notion of mediatization, Hervieu-Léger (2008) for the conceptualization of secularization. For the methodological analysis, three videos are analyzed by Content Analysis in conjunction with the propositions of humor categories by Figueiredo (2012). During the development of the research, it was observed that different religious and therapeutic mentions are used by the channel owners who perform a fusion of media references, combining media and different subjects to compose their strategies of conferring humorous effect.Este trabalho se propõe a analisar o entrelaçamento entre conteúdo humorístico e religioso no canal do Youtube SenseMarcia com o objetivo de identificar quais são as estratégias utilizadas, pelo canal SenseMarcia, para criar conotações de humor ao conteúdo religioso midiatizado criado pela astróloga Márcia Fernandes. Para realizar a pesquisa, como aporte teórico, foram referenciados os autores Hjarvard (2014) e Sbardelotto (2017) para dar conta da noção de midiatização, Hervieu-Léger (2008) para conceituação de secularização e para análise metodológica de três vídeos, por meio da análise de conteúdo em conjunto com as proposições de categorias de humor de Figueiredo (2012). No decorrer do desenvolvimento da pesquisa, foi observado que distintas menções religiosas e terapêuticas são utilizadas pelos proprietários do canal que realizam uma fusão de referências midiáticas, combinando mídias e diferentes assuntos para compor suas estratégias de conferir efeito humorístico.Universidade Federal do Rio Grande do Sul2021-01-04info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://seer.ufrgs.br/index.php/intexto/article/view/9605710.19132/1807-8583202152.96057Intexto; No. 52 (2021); 96057Intexto; Núm. 52 (2021); 96057Intexto; No. 52 (2021); 96057Intexto; N. 52 (2021); 96057Intexto; n. 52 (2021); 960571807-8583reponame:Intexto (Porto Alegre)instname:Universidade Federal do Rio Grande do Sul (UFRGS)instacron:UFRGSporhttps://seer.ufrgs.br/index.php/intexto/article/view/96057/57177Copyright (c) 2020 Francys Albrecht da Rosa, Aline Roes Dalmolinhttps://creativecommons.org/licenses/by-nc/4.0info:eu-repo/semantics/openAccessAlbrecht da Rosa, FrancysRoes Dalmolin, Aline2023-11-23T14:52:34Zoai:seer.ufrgs.br:article/96057Revistahttp://seer.ufrgs.br/intextoONGhttp://seer.ufrgs.br/intexto/oai||intexto@ufrgs.br1807-85831807-8583opendoar:2023-11-23T14:52:34Intexto (Porto Alegre) - Universidade Federal do Rio Grande do Sul (UFRGS)false
dc.title.none.fl_str_mv SenseMarcia: Humor and esoteric religiousity in the environment of the midiatized society
SenseMarcia: O humor e a religiosidade esotérica na ambiência da sociedade midiatizada
title SenseMarcia: Humor and esoteric religiousity in the environment of the midiatized society
spellingShingle SenseMarcia: Humor and esoteric religiousity in the environment of the midiatized society
Albrecht da Rosa, Francys
Humor. Midiatization. Religion. Esotericism. Multplatforms.
Humor
Midiatização
Religião
Esoterismo
Multiplataformas
title_short SenseMarcia: Humor and esoteric religiousity in the environment of the midiatized society
title_full SenseMarcia: Humor and esoteric religiousity in the environment of the midiatized society
title_fullStr SenseMarcia: Humor and esoteric religiousity in the environment of the midiatized society
title_full_unstemmed SenseMarcia: Humor and esoteric religiousity in the environment of the midiatized society
title_sort SenseMarcia: Humor and esoteric religiousity in the environment of the midiatized society
author Albrecht da Rosa, Francys
author_facet Albrecht da Rosa, Francys
Roes Dalmolin, Aline
author_role author
author2 Roes Dalmolin, Aline
author2_role author
dc.contributor.author.fl_str_mv Albrecht da Rosa, Francys
Roes Dalmolin, Aline
dc.subject.por.fl_str_mv Humor. Midiatization. Religion. Esotericism. Multplatforms.
Humor
Midiatização
Religião
Esoterismo
Multiplataformas
topic Humor. Midiatization. Religion. Esotericism. Multplatforms.
Humor
Midiatização
Religião
Esoterismo
Multiplataformas
description This paper aims to analyze the joint between humorous and religious content on the SenseMarcia Youtube channel, in order to identify what are the strategies used by SenseMarcia’s channel to create humor connotations to the mediatized religious content created by astrologer Márcia Fernandes. To conduct the research, as a theoretical framework, authors Hjarvard (2014) and Sbardelotto (2017) were referenced to account for the notion of mediatization, Hervieu-Léger (2008) for the conceptualization of secularization. For the methodological analysis, three videos are analyzed by Content Analysis in conjunction with the propositions of humor categories by Figueiredo (2012). During the development of the research, it was observed that different religious and therapeutic mentions are used by the channel owners who perform a fusion of media references, combining media and different subjects to compose their strategies of conferring humorous effect.
publishDate 2021
dc.date.none.fl_str_mv 2021-01-04
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://seer.ufrgs.br/index.php/intexto/article/view/96057
10.19132/1807-8583202152.96057
url https://seer.ufrgs.br/index.php/intexto/article/view/96057
identifier_str_mv 10.19132/1807-8583202152.96057
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://seer.ufrgs.br/index.php/intexto/article/view/96057/57177
dc.rights.driver.fl_str_mv Copyright (c) 2020 Francys Albrecht da Rosa, Aline Roes Dalmolin
https://creativecommons.org/licenses/by-nc/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2020 Francys Albrecht da Rosa, Aline Roes Dalmolin
https://creativecommons.org/licenses/by-nc/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Federal do Rio Grande do Sul
publisher.none.fl_str_mv Universidade Federal do Rio Grande do Sul
dc.source.none.fl_str_mv Intexto; No. 52 (2021); 96057
Intexto; Núm. 52 (2021); 96057
Intexto; No. 52 (2021); 96057
Intexto; N. 52 (2021); 96057
Intexto; n. 52 (2021); 96057
1807-8583
reponame:Intexto (Porto Alegre)
instname:Universidade Federal do Rio Grande do Sul (UFRGS)
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instname_str Universidade Federal do Rio Grande do Sul (UFRGS)
instacron_str UFRGS
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reponame_str Intexto (Porto Alegre)
collection Intexto (Porto Alegre)
repository.name.fl_str_mv Intexto (Porto Alegre) - Universidade Federal do Rio Grande do Sul (UFRGS)
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