Interactivity and capability: from computer to digital TV

Detalhes bibliográficos
Autor(a) principal: Brittos, Valério Cruz
Data de Publicação: 2009
Outros Autores: Rosa, Ana Maria Oliveira
Tipo de documento: Artigo
Idioma: por
Título da fonte: Intexto (Porto Alegre)
Texto Completo: https://seer.ufrgs.br/index.php/intexto/article/view/8259
Resumo: The article presents a discussion on the process of interactivity in the digital terrestrial television. In order to do this, besides presenting the concept and its nuances, it makes a contrast with its use on the internet and examines some of the few international experiences of development of this resource, in various types of media. It is considered that the development of interactivity could contribute to the renewal of the television market, enabling the creation of innovative business proposals and generating new opportunities for the public system. At the same time, the text recognizes that the interactivity – a historical search of the world television, with attempts also in the analog model – cannot close the path to solve the problems of Brazilian television, emphasizing the need for its democratization, but it is a potential for advancement.
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spelling Interactivity and capability: from computer to digital TVInteractividad y potencialidad: del ordenador a la televisión digitalInteratividade e potencialidade: do computador à TV digitalInteratividade. TV digital. Processos midiáticos.Interactivity. Digital TV. Media process.Interactividad. Televisión digital. Procesos mediáticos.The article presents a discussion on the process of interactivity in the digital terrestrial television. In order to do this, besides presenting the concept and its nuances, it makes a contrast with its use on the internet and examines some of the few international experiences of development of this resource, in various types of media. It is considered that the development of interactivity could contribute to the renewal of the television market, enabling the creation of innovative business proposals and generating new opportunities for the public system. At the same time, the text recognizes that the interactivity – a historical search of the world television, with attempts also in the analog model – cannot close the path to solve the problems of Brazilian television, emphasizing the need for its democratization, but it is a potential for advancement.El artículo presenta una discusión sobre el proceso de la interactividad en la televisión digital terrestre. Para tanto, además de presentar el concepto y sus matices, haciendo un contraste con su utilización en la internet, se examinan algunas de las pocas experiencias internacionales en desarrollo de este recurso, en diferentes tipos de media. Se considera que el desarrollo de la interactividad podría contribuir a la renovación del mercado de la televisión, permitiendo la creación de innovadoras propuestas de negocio y la generación de nuevas oportunidades para el sistema público. Al mismo tiempo, se reconoce que la interactividad – una búsqueda histórica de la televisión mundial, con intentos de hacerlo también en el modelo analógico – no cierra el camino a la solución de los problemas de la televisión brasileña, en gran medida la necesidad de su democratización, sino que es un potencial de progreso.O artigo apresenta uma discussão sobre o processo de interatividade na televisão digital terrestre. Para isso, além de apresentar o conceito e suas nuances, fazendo um contraponto com seu uso na internet, analisa algumas das poucas experiências internacionais de desenvolvimento deste recurso, em diversos suportes midiáticos. Considera-se que o desenvolvimento da interatividade poderá contribuir para a renovação do mercado televisivo, permitindo a criação de propostas comerciais inovadoras e gerando novas oportunidades para o sistema público. Ao mesmo tempo, reconhece-se que a interatividade – uma busca histórica do televisual mundial, havendo tentativas nesse sentido também no modelo analógico – não encerra o caminho de resolução dos problemas da televisão brasileira, enfaticamente quanto à necessidade de sua democratização, mas constitui-se num potencial de avanço.Universidade Federal do Rio Grande do Sul2009-09-29info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://seer.ufrgs.br/index.php/intexto/article/view/8259Intexto; No. 20 (2009); 48-67Intexto; Núm. 20 (2009); 48-67Intexto; No. 20 (2009); 48-67Intexto; N. 20 (2009); 48-67Intexto; n. 20 (2009); 48-671807-8583reponame:Intexto (Porto Alegre)instname:Universidade Federal do Rio Grande do Sul (UFRGS)instacron:UFRGSporhttps://seer.ufrgs.br/index.php/intexto/article/view/8259/6026Copyright (c) 2009 Valério Cruz Brittos, Ana Maria Oliveira Rosahttps://creativecommons.org/licenses/by-nc/4.0info:eu-repo/semantics/openAccessBrittos, Valério CruzRosa, Ana Maria Oliveira2023-11-27T15:00:53Zoai:seer.ufrgs.br:article/8259Revistahttp://seer.ufrgs.br/intextoONGhttp://seer.ufrgs.br/intexto/oai||intexto@ufrgs.br1807-85831807-8583opendoar:2023-11-27T15:00:53Intexto (Porto Alegre) - Universidade Federal do Rio Grande do Sul (UFRGS)false
dc.title.none.fl_str_mv Interactivity and capability: from computer to digital TV
Interactividad y potencialidad: del ordenador a la televisión digital
Interatividade e potencialidade: do computador à TV digital
title Interactivity and capability: from computer to digital TV
spellingShingle Interactivity and capability: from computer to digital TV
Brittos, Valério Cruz
Interatividade. TV digital. Processos midiáticos.
Interactivity. Digital TV. Media process.
Interactividad. Televisión digital. Procesos mediáticos.
title_short Interactivity and capability: from computer to digital TV
title_full Interactivity and capability: from computer to digital TV
title_fullStr Interactivity and capability: from computer to digital TV
title_full_unstemmed Interactivity and capability: from computer to digital TV
title_sort Interactivity and capability: from computer to digital TV
author Brittos, Valério Cruz
author_facet Brittos, Valério Cruz
Rosa, Ana Maria Oliveira
author_role author
author2 Rosa, Ana Maria Oliveira
author2_role author
dc.contributor.author.fl_str_mv Brittos, Valério Cruz
Rosa, Ana Maria Oliveira
dc.subject.por.fl_str_mv Interatividade. TV digital. Processos midiáticos.
Interactivity. Digital TV. Media process.
Interactividad. Televisión digital. Procesos mediáticos.
topic Interatividade. TV digital. Processos midiáticos.
Interactivity. Digital TV. Media process.
Interactividad. Televisión digital. Procesos mediáticos.
description The article presents a discussion on the process of interactivity in the digital terrestrial television. In order to do this, besides presenting the concept and its nuances, it makes a contrast with its use on the internet and examines some of the few international experiences of development of this resource, in various types of media. It is considered that the development of interactivity could contribute to the renewal of the television market, enabling the creation of innovative business proposals and generating new opportunities for the public system. At the same time, the text recognizes that the interactivity – a historical search of the world television, with attempts also in the analog model – cannot close the path to solve the problems of Brazilian television, emphasizing the need for its democratization, but it is a potential for advancement.
publishDate 2009
dc.date.none.fl_str_mv 2009-09-29
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://seer.ufrgs.br/index.php/intexto/article/view/8259
url https://seer.ufrgs.br/index.php/intexto/article/view/8259
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://seer.ufrgs.br/index.php/intexto/article/view/8259/6026
dc.rights.driver.fl_str_mv Copyright (c) 2009 Valério Cruz Brittos, Ana Maria Oliveira Rosa
https://creativecommons.org/licenses/by-nc/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2009 Valério Cruz Brittos, Ana Maria Oliveira Rosa
https://creativecommons.org/licenses/by-nc/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Federal do Rio Grande do Sul
publisher.none.fl_str_mv Universidade Federal do Rio Grande do Sul
dc.source.none.fl_str_mv Intexto; No. 20 (2009); 48-67
Intexto; Núm. 20 (2009); 48-67
Intexto; No. 20 (2009); 48-67
Intexto; N. 20 (2009); 48-67
Intexto; n. 20 (2009); 48-67
1807-8583
reponame:Intexto (Porto Alegre)
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reponame_str Intexto (Porto Alegre)
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