Software, data and algorithm as cultural forms on Netflix

Detalhes bibliográficos
Autor(a) principal: Braghini, Kélliana
Data de Publicação: 2019
Outros Autores: Montaño La Cruz, Sonia Estela
Tipo de documento: Artigo
Idioma: por
Título da fonte: Intexto (Porto Alegre)
Texto Completo: https://seer.ufrgs.br/index.php/intexto/article/view/77671
Resumo: Contemporary audiovisuals – especially those that circulate on video platforms on the web – require looking beyond narratives, as they are embedded in software-mediated environments, becoming both product and producer of algorithm-driven databases. In this article, we intend to understand how databases and algorithms are constituted as cultural forms and, particularly, how they impact the way that Netflix’s audiovisual is enunciated. For this, we articulate the framework methodology and the assumptions of authors who approach the media in technocultural perspectives — such as McLuhan, Manovich, Flusser and Chun.
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spelling Software, data and algorithm as cultural forms on NetflixSoftware, dado e algoritmo como formas culturais na NetflixSoftwareDadosAlgoritmosFormas culturaisNetflix.Software. Data. Algorithms. Cultural Forms. Netflix.Contemporary audiovisuals – especially those that circulate on video platforms on the web – require looking beyond narratives, as they are embedded in software-mediated environments, becoming both product and producer of algorithm-driven databases. In this article, we intend to understand how databases and algorithms are constituted as cultural forms and, particularly, how they impact the way that Netflix’s audiovisual is enunciated. For this, we articulate the framework methodology and the assumptions of authors who approach the media in technocultural perspectives — such as McLuhan, Manovich, Flusser and Chun.O audiovisual contemporâneo – principalmente o que circula em plataformas de vídeo na web – exige olhar para além das narrativas, à medida em que se insere em ambientes mediados por softwares, tornando-se ao mesmo tempo produto e produtor de bancos de dados geridos por algoritmos. Pretendemos neste artigo, compreender como os bancos de dados e os algoritmos se constituem formas culturais e de que maneira impactam particularmente o modo em que o audiovisual da Netflix se enuncia. Para isso, articulamos a metodologia das molduras (KILPP, 2003) e os pressupostos de autores que abordam as mídias na perspectiva tecnocultural – como McLuhan (1993), Manovich (2006, 2015), Flusser (2007) e Chun (2005).Universidade Federal do Rio Grande do Sul2019-01-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPesquisa comunicacional com abordagem tecnocultural.application/pdfhttps://seer.ufrgs.br/index.php/intexto/article/view/7767110.19132/1807-8583201944.161-183Intexto; n.44, jan./abr. 2019; 161-183Intexto; n.44, jan./abr. 2019; 161-183Intexto; n. 44, jan./abr. 2019; 161-183Intexto; n.44,jan./abr. 2019; 161-183Intexto; n. 44, jan./abr. 2019; 161-1831807-8583reponame:Intexto (Porto Alegre)instname:Universidade Federal do Rio Grande do Sul (UFRGS)instacron:UFRGSporhttps://seer.ufrgs.br/index.php/intexto/article/view/77671/49921Copyright (c) 2018 Kélliana Braghini, Sonia Estela Montaño La Cruzhttps://creativecommons.org/licenses/by-nc/4.0info:eu-repo/semantics/openAccessBraghini, KéllianaMontaño La Cruz, Sonia Estela2023-11-23T16:13:43Zoai:seer.ufrgs.br:article/77671Revistahttp://seer.ufrgs.br/intextoONGhttp://seer.ufrgs.br/intexto/oai||intexto@ufrgs.br1807-85831807-8583opendoar:2023-11-23T16:13:43Intexto (Porto Alegre) - Universidade Federal do Rio Grande do Sul (UFRGS)false
dc.title.none.fl_str_mv Software, data and algorithm as cultural forms on Netflix
Software, dado e algoritmo como formas culturais na Netflix
title Software, data and algorithm as cultural forms on Netflix
spellingShingle Software, data and algorithm as cultural forms on Netflix
Braghini, Kélliana
Software
Dados
Algoritmos
Formas culturais
Netflix.
Software. Data. Algorithms. Cultural Forms. Netflix.
title_short Software, data and algorithm as cultural forms on Netflix
title_full Software, data and algorithm as cultural forms on Netflix
title_fullStr Software, data and algorithm as cultural forms on Netflix
title_full_unstemmed Software, data and algorithm as cultural forms on Netflix
title_sort Software, data and algorithm as cultural forms on Netflix
author Braghini, Kélliana
author_facet Braghini, Kélliana
Montaño La Cruz, Sonia Estela
author_role author
author2 Montaño La Cruz, Sonia Estela
author2_role author
dc.contributor.author.fl_str_mv Braghini, Kélliana
Montaño La Cruz, Sonia Estela
dc.subject.por.fl_str_mv Software
Dados
Algoritmos
Formas culturais
Netflix.
Software. Data. Algorithms. Cultural Forms. Netflix.
topic Software
Dados
Algoritmos
Formas culturais
Netflix.
Software. Data. Algorithms. Cultural Forms. Netflix.
description Contemporary audiovisuals – especially those that circulate on video platforms on the web – require looking beyond narratives, as they are embedded in software-mediated environments, becoming both product and producer of algorithm-driven databases. In this article, we intend to understand how databases and algorithms are constituted as cultural forms and, particularly, how they impact the way that Netflix’s audiovisual is enunciated. For this, we articulate the framework methodology and the assumptions of authors who approach the media in technocultural perspectives — such as McLuhan, Manovich, Flusser and Chun.
publishDate 2019
dc.date.none.fl_str_mv 2019-01-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Pesquisa comunicacional com abordagem tecnocultural.
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://seer.ufrgs.br/index.php/intexto/article/view/77671
10.19132/1807-8583201944.161-183
url https://seer.ufrgs.br/index.php/intexto/article/view/77671
identifier_str_mv 10.19132/1807-8583201944.161-183
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://seer.ufrgs.br/index.php/intexto/article/view/77671/49921
dc.rights.driver.fl_str_mv Copyright (c) 2018 Kélliana Braghini, Sonia Estela Montaño La Cruz
https://creativecommons.org/licenses/by-nc/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2018 Kélliana Braghini, Sonia Estela Montaño La Cruz
https://creativecommons.org/licenses/by-nc/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Federal do Rio Grande do Sul
publisher.none.fl_str_mv Universidade Federal do Rio Grande do Sul
dc.source.none.fl_str_mv Intexto; n.44, jan./abr. 2019; 161-183
Intexto; n.44, jan./abr. 2019; 161-183
Intexto; n. 44, jan./abr. 2019; 161-183
Intexto; n.44,jan./abr. 2019; 161-183
Intexto; n. 44, jan./abr. 2019; 161-183
1807-8583
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collection Intexto (Porto Alegre)
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