The great aceleration & the comunicational field

• Autor(a) principal: Santaella, Lucia
• Data de Publicação: 2015
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Intexto (Porto Alegre)
• Texto Completo: https://seer.ufrgs.br/index.php/intexto/article/view/58730
• topic: Great acceleration. Anthropocene. Cultural eras. Midia generations.; Grande Aceleração. Antropoceno. Eras culturais. Gerações midiáticas.

Since the industrial revolution that ushered, in the field of communication, the era of mechanical reproduction, new media technologies are constantly emerging at an increasingly rapid pace to become truly overwhelming from the advent of the digital universe on. This growing emergency of media technologies is not an isolated phenomenon, but should be inserted in the much broader context of what the specialists in climate change and geology are calling the "great acceleration". To conceive of this integration, this article took as its methodological outline the survey and study of bibliographic data, on the one hand, on the evolution of media since the industrial revolution in the nineteenth century to the present day. On the other hand, data concerning the excessive spending of the planet energy sources which results from its insertion in the perverse circulation of the capitalist market. A comparison of the data from both conducted this research to finding an indissoluble interrelation between them. This leads us to the conclusion that media acceleration is part and contributes in its own way to the big acceleration that is leading Earth to a new geological era.