The meme politics and the political memes: methodological proposal for a content analysis of internet memes from 2014 electoral debates

Detalhes bibliográficos
Autor(a) principal: Chagas, Viktor
Data de Publicação: 2017
Outros Autores: Freire, Fernanda Alcântara, Rios, Daniel, Magalhães, Dandara
Tipo de documento: Artigo
Idioma: por
Título da fonte: Intexto (Porto Alegre)
Texto Completo: https://seer.ufrgs.br/index.php/intexto/article/view/63892
Resumo: 2014 Elections in Brazil have been marked in popular Brazilian imagination as the “elections of memes”. From the scientific point of view, however, we believe that there are still few attempts to understand what the phenomenon of memes on the environment of the internet means for the Political Communication approach. This paper aims to discuss preliminary results of a comprehensive research on the uses and the appropriations of political-electoral memes. Our main goal is to develop, following former propositions from previous studies a taxonomy able to assist researchers interested in the topic to deal with this memes with greater objectivity. Therefore, we tried to perform a content analysis of memes that circulated during the Brazilian presidential election debates in 2014. The results point to the need to evaluate the production of meaning by Internet users talking about the political scene, understanding the memes as an expression of public opinion able to read the performances of candidates through social commentary in digital media.
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spelling The meme politics and the political memes: methodological proposal for a content analysis of internet memes from 2014 electoral debatesA política dos memes e os memes da política: proposta metodológica de análise de conteúdo de memes dos debates eleitorais de 2014Internet e cultura política. Memes políticos. Eleições 2014.Internet and political culture. Political memes. 2014 Elections.2014 Elections in Brazil have been marked in popular Brazilian imagination as the “elections of memes”. From the scientific point of view, however, we believe that there are still few attempts to understand what the phenomenon of memes on the environment of the internet means for the Political Communication approach. This paper aims to discuss preliminary results of a comprehensive research on the uses and the appropriations of political-electoral memes. Our main goal is to develop, following former propositions from previous studies a taxonomy able to assist researchers interested in the topic to deal with this memes with greater objectivity. Therefore, we tried to perform a content analysis of memes that circulated during the Brazilian presidential election debates in 2014. The results point to the need to evaluate the production of meaning by Internet users talking about the political scene, understanding the memes as an expression of public opinion able to read the performances of candidates through social commentary in digital media.As Eleições 2014 ficaram marcadas no imaginário popular brasileiro como as “eleições dos memes”. Sob o ponto de vista científico, porém, acredita-se que há ainda raras tentativas de compreender o que o fenômeno dos memes, no ambiente da internet, representa para a Comunicação Política. Este trabalho propõe-se a expor resultados preliminares de investigação sobre os usos e as apropriações de memes político-eleitorais. O principal objetivo é desenvolver, a partir de propostas anteriores, uma matriz taxonômica capaz de auxiliar pesquisadores interessados no tema a tratarem dos memes com maior objetividade. Para tanto, procurou-se realizar uma análise de conteúdo sobre memes que circularam durante os debates eleitorais presidenciais em 2014. Os resultados apontam para a necessidade de avaliarmos a produção de sentido de internautas sobre a cena política, percebendo os memes como expressão de uma opinião pública capaz de ler a performance dos candidatos através de comentários sociais nas mídias digitais.Universidade Federal do Rio Grande do Sul2017-01-24info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://seer.ufrgs.br/index.php/intexto/article/view/6389210.19132/1807-8583201738.173-196Intexto; n. 38, jan./abr. 2017; 173-196Intexto; n. 38, jan./abr. 2017; 173-196Intexto; n. 38, jan./abr. 2017; 173-196Intexto; n. 38, jan./abr. 2017; 173-196Intexto; n. 38, jan./abr. 2017; 173-1961807-8583reponame:Intexto (Porto Alegre)instname:Universidade Federal do Rio Grande do Sul (UFRGS)instacron:UFRGSporhttps://seer.ufrgs.br/index.php/intexto/article/view/63892/40226Copyright (c) 2017 Viktor Chagas, Fernanda Alcântara Freire, Daniel Rios, Dandara Magalhãeshttps://creativecommons.org/licenses/by-nc/4.0info:eu-repo/semantics/openAccessChagas, ViktorFreire, Fernanda AlcântaraRios, DanielMagalhães, Dandara2023-11-23T17:10:34Zoai:seer.ufrgs.br:article/63892Revistahttp://seer.ufrgs.br/intextoONGhttp://seer.ufrgs.br/intexto/oai||intexto@ufrgs.br1807-85831807-8583opendoar:2023-11-23T17:10:34Intexto (Porto Alegre) - Universidade Federal do Rio Grande do Sul (UFRGS)false
dc.title.none.fl_str_mv The meme politics and the political memes: methodological proposal for a content analysis of internet memes from 2014 electoral debates
A política dos memes e os memes da política: proposta metodológica de análise de conteúdo de memes dos debates eleitorais de 2014
title The meme politics and the political memes: methodological proposal for a content analysis of internet memes from 2014 electoral debates
spellingShingle The meme politics and the political memes: methodological proposal for a content analysis of internet memes from 2014 electoral debates
Chagas, Viktor
Internet e cultura política. Memes políticos. Eleições 2014.
Internet and political culture. Political memes. 2014 Elections.
title_short The meme politics and the political memes: methodological proposal for a content analysis of internet memes from 2014 electoral debates
title_full The meme politics and the political memes: methodological proposal for a content analysis of internet memes from 2014 electoral debates
title_fullStr The meme politics and the political memes: methodological proposal for a content analysis of internet memes from 2014 electoral debates
title_full_unstemmed The meme politics and the political memes: methodological proposal for a content analysis of internet memes from 2014 electoral debates
title_sort The meme politics and the political memes: methodological proposal for a content analysis of internet memes from 2014 electoral debates
author Chagas, Viktor
author_facet Chagas, Viktor
Freire, Fernanda Alcântara
Rios, Daniel
Magalhães, Dandara
author_role author
author2 Freire, Fernanda Alcântara
Rios, Daniel
Magalhães, Dandara
author2_role author
author
author
dc.contributor.author.fl_str_mv Chagas, Viktor
Freire, Fernanda Alcântara
Rios, Daniel
Magalhães, Dandara
dc.subject.por.fl_str_mv Internet e cultura política. Memes políticos. Eleições 2014.
Internet and political culture. Political memes. 2014 Elections.
topic Internet e cultura política. Memes políticos. Eleições 2014.
Internet and political culture. Political memes. 2014 Elections.
description 2014 Elections in Brazil have been marked in popular Brazilian imagination as the “elections of memes”. From the scientific point of view, however, we believe that there are still few attempts to understand what the phenomenon of memes on the environment of the internet means for the Political Communication approach. This paper aims to discuss preliminary results of a comprehensive research on the uses and the appropriations of political-electoral memes. Our main goal is to develop, following former propositions from previous studies a taxonomy able to assist researchers interested in the topic to deal with this memes with greater objectivity. Therefore, we tried to perform a content analysis of memes that circulated during the Brazilian presidential election debates in 2014. The results point to the need to evaluate the production of meaning by Internet users talking about the political scene, understanding the memes as an expression of public opinion able to read the performances of candidates through social commentary in digital media.
publishDate 2017
dc.date.none.fl_str_mv 2017-01-24
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://seer.ufrgs.br/index.php/intexto/article/view/63892
10.19132/1807-8583201738.173-196
url https://seer.ufrgs.br/index.php/intexto/article/view/63892
identifier_str_mv 10.19132/1807-8583201738.173-196
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://seer.ufrgs.br/index.php/intexto/article/view/63892/40226
dc.rights.driver.fl_str_mv Copyright (c) 2017 Viktor Chagas, Fernanda Alcântara Freire, Daniel Rios, Dandara Magalhães
https://creativecommons.org/licenses/by-nc/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2017 Viktor Chagas, Fernanda Alcântara Freire, Daniel Rios, Dandara Magalhães
https://creativecommons.org/licenses/by-nc/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Federal do Rio Grande do Sul
publisher.none.fl_str_mv Universidade Federal do Rio Grande do Sul
dc.source.none.fl_str_mv Intexto; n. 38, jan./abr. 2017; 173-196
Intexto; n. 38, jan./abr. 2017; 173-196
Intexto; n. 38, jan./abr. 2017; 173-196
Intexto; n. 38, jan./abr. 2017; 173-196
Intexto; n. 38, jan./abr. 2017; 173-196
1807-8583
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