Between heterogenesis and the market: Olympic Barbies, Pitboys and Cyborgs: “Barbies Olímpicas”, Pitboys e Cyborgs

Detalhes bibliográficos
Autor(a) principal: Pereira Gonçalves, Sandra Maria Lúcia
Data de Publicação: 2014
Tipo de documento: Artigo
Idioma: por
Título da fonte: Intexto (Porto Alegre)
Texto Completo: https://seer.ufrgs.br/index.php/intexto/article/view/39532
Resumo: The article is a reflection about questions corresponding to the modern being, who with the body performances has a way to produce their own identity. It starts from the definition of the body as mutant; mutations proposed by techno science. Differently from moderns bodies, today they are subjected to many identifications through life, proportioned, majority, by the media. Brazil suffers a "miscegenation": the body, among techno science, on the fashion's flow disseminated via media, mixed with technological equipment, to prosthesis. The announced woman by the media does not fit into the concept of morenidade, she is Barbie. Then rises as counterpart to this female model, a male model, called Pitboy. Both of them looking for the perfect body, they turn into hybrids between organism and machine, or cyborgs. Different authors participate on the board to be exposed.
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spelling Between heterogenesis and the market: Olympic Barbies, Pitboys and Cyborgs: “Barbies Olímpicas”, Pitboys e CyborgsEntre el mercado y heterogénesis: “Barbies Olímpicas” Pitboys y Cyborgs: “Barbies Olímpicas”, Pitboys e CyborgsEntre a heterogênese e o mercado: “Barbies Olímpicas”, Pitboys e CyborgsBody. Media. Technology. Cyborg.Cuerpo. Media. Tecnología. Cyborg.Corpo. Media. Tecnologia. Cyborg.The article is a reflection about questions corresponding to the modern being, who with the body performances has a way to produce their own identity. It starts from the definition of the body as mutant; mutations proposed by techno science. Differently from moderns bodies, today they are subjected to many identifications through life, proportioned, majority, by the media. Brazil suffers a "miscegenation": the body, among techno science, on the fashion's flow disseminated via media, mixed with technological equipment, to prosthesis. The announced woman by the media does not fit into the concept of morenidade, she is Barbie. Then rises as counterpart to this female model, a male model, called Pitboy. Both of them looking for the perfect body, they turn into hybrids between organism and machine, or cyborgs. Different authors participate on the board to be exposed.En este artículo se reflexiona sobre temas de actualidad relacionados con la persona que posee los rendimiento sdel cuerpo de las maneras de producir identidad. Se inicia con la definición del cuerpo como el mutante; mutaciones proporcionadas por la tecnociencia. La diferencia del sujeto moderno y cuerpo hoy son objeto de numerosas identificaciones de toda la vida, siempre y sobre todo por los medios de comunicación. Brasil está sufriendo un "mestizaje": el cuerpo, a través de una alianza con la tecnociencia, la corriente de las modas difundidas a través de medios de comunicación, se mezcla con los dispositivos tecnológicos, a las prótesis. La mujer anunciada por los medios de comunicación no morenidade encajar, ella es la Barbie. Surge como una contrapartida de este modelo de mujer, un hombre modelo, Pitboy. Ambos, en busca del cuerpo perfecto convertirse en híbridos de máquina y organismo, cyborgs. Diferentes autores muestran en la construcción de la trama a estar expuesto.O presente artigo reflete sobre questões pertinentes ao indivíduo contemporâneo que tem nas performances corporais uma das formas de produzir identidade. Parte-se da definição do corpo como o do mutante; mutações proporcionadas pela tecnociência. Diferentemente dos modernos, corpo e sujeito hoje estão sujeitos a inúmeras identificações ao longo da vida, proporcionadas majoritariamente pelos media. O Brasil sofre uma “mestiçagem”: o corpo, através de uma aliança com a tecnociência, no fluxo das modas disseminadas via media, se mistura aos aparatos tecnológicos, às próteses. A mulher anunciada pelos media não cabe na morenidade, ela é a Barbie. Surge como contrapartida a esse modelo de mulher, um modelo de homem, o Pitboy. Ambos, na busca do corpo perfeito tornam-se híbridos entre organismo e máquina, cyborgs. Diferentes autores comparecem na construção do quadro a ser exposto.Universidade Federal do Rio Grande do Sul2014-07-14info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionpesquisa teórica e empíricaapplication/pdfhttps://seer.ufrgs.br/index.php/intexto/article/view/39532Intexto; No. 30 (2014); 150-165Intexto; Núm. 30 (2014); 150-165Intexto; No. 30 (2014); 150-165Intexto; N. 30 (2014); 150-165Intexto; n. 30 (2014); 150-1651807-8583reponame:Intexto (Porto Alegre)instname:Universidade Federal do Rio Grande do Sul (UFRGS)instacron:UFRGSporhttps://seer.ufrgs.br/index.php/intexto/article/view/39532/30392https://creativecommons.org/licenses/by-nc/4.0info:eu-repo/semantics/openAccessPereira Gonçalves, Sandra Maria Lúcia2023-04-05T16:47:34Zoai:seer.ufrgs.br:article/39532Revistahttp://seer.ufrgs.br/intextoONGhttp://seer.ufrgs.br/intexto/oai||intexto@ufrgs.br1807-85831807-8583opendoar:2023-04-05T16:47:34Intexto (Porto Alegre) - Universidade Federal do Rio Grande do Sul (UFRGS)false
dc.title.none.fl_str_mv Between heterogenesis and the market: Olympic Barbies, Pitboys and Cyborgs: “Barbies Olímpicas”, Pitboys e Cyborgs
Entre el mercado y heterogénesis: “Barbies Olímpicas” Pitboys y Cyborgs: “Barbies Olímpicas”, Pitboys e Cyborgs
Entre a heterogênese e o mercado: “Barbies Olímpicas”, Pitboys e Cyborgs
title Between heterogenesis and the market: Olympic Barbies, Pitboys and Cyborgs: “Barbies Olímpicas”, Pitboys e Cyborgs
spellingShingle Between heterogenesis and the market: Olympic Barbies, Pitboys and Cyborgs: “Barbies Olímpicas”, Pitboys e Cyborgs
Pereira Gonçalves, Sandra Maria Lúcia
Body. Media. Technology. Cyborg.
Cuerpo. Media. Tecnología. Cyborg.
Corpo. Media. Tecnologia. Cyborg.
title_short Between heterogenesis and the market: Olympic Barbies, Pitboys and Cyborgs: “Barbies Olímpicas”, Pitboys e Cyborgs
title_full Between heterogenesis and the market: Olympic Barbies, Pitboys and Cyborgs: “Barbies Olímpicas”, Pitboys e Cyborgs
title_fullStr Between heterogenesis and the market: Olympic Barbies, Pitboys and Cyborgs: “Barbies Olímpicas”, Pitboys e Cyborgs
title_full_unstemmed Between heterogenesis and the market: Olympic Barbies, Pitboys and Cyborgs: “Barbies Olímpicas”, Pitboys e Cyborgs
title_sort Between heterogenesis and the market: Olympic Barbies, Pitboys and Cyborgs: “Barbies Olímpicas”, Pitboys e Cyborgs
author Pereira Gonçalves, Sandra Maria Lúcia
author_facet Pereira Gonçalves, Sandra Maria Lúcia
author_role author
dc.contributor.author.fl_str_mv Pereira Gonçalves, Sandra Maria Lúcia
dc.subject.por.fl_str_mv Body. Media. Technology. Cyborg.
Cuerpo. Media. Tecnología. Cyborg.
Corpo. Media. Tecnologia. Cyborg.
topic Body. Media. Technology. Cyborg.
Cuerpo. Media. Tecnología. Cyborg.
Corpo. Media. Tecnologia. Cyborg.
description The article is a reflection about questions corresponding to the modern being, who with the body performances has a way to produce their own identity. It starts from the definition of the body as mutant; mutations proposed by techno science. Differently from moderns bodies, today they are subjected to many identifications through life, proportioned, majority, by the media. Brazil suffers a "miscegenation": the body, among techno science, on the fashion's flow disseminated via media, mixed with technological equipment, to prosthesis. The announced woman by the media does not fit into the concept of morenidade, she is Barbie. Then rises as counterpart to this female model, a male model, called Pitboy. Both of them looking for the perfect body, they turn into hybrids between organism and machine, or cyborgs. Different authors participate on the board to be exposed.
publishDate 2014
dc.date.none.fl_str_mv 2014-07-14
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
pesquisa teórica e empírica
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://seer.ufrgs.br/index.php/intexto/article/view/39532
url https://seer.ufrgs.br/index.php/intexto/article/view/39532
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://seer.ufrgs.br/index.php/intexto/article/view/39532/30392
dc.rights.driver.fl_str_mv https://creativecommons.org/licenses/by-nc/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv https://creativecommons.org/licenses/by-nc/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Federal do Rio Grande do Sul
publisher.none.fl_str_mv Universidade Federal do Rio Grande do Sul
dc.source.none.fl_str_mv Intexto; No. 30 (2014); 150-165
Intexto; Núm. 30 (2014); 150-165
Intexto; No. 30 (2014); 150-165
Intexto; N. 30 (2014); 150-165
Intexto; n. 30 (2014); 150-165
1807-8583
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