The connected child: young youtubers and the promotion of modes of being a child within the logics of consumption

Detalhes bibliográficos
Autor(a) principal: Andrade, Marcelo de
Data de Publicação: 2021
Outros Autores: Castro, Gisela G. S.
Tipo de documento: Artigo
Idioma: por
Título da fonte: Intexto (Porto Alegre)
Texto Completo: https://seer.ufrgs.br/index.php/intexto/article/view/94351
Resumo: This paper discusses the young youtubers and the modes of being a child promoted by such personalities. Our analysis rests on the YouTube channel Crescendo com Luluca, so as to discuss production of a certain type of subjectivity that we name as the connected child. We consider youtubers as agents that promote certain lifestyles based on the logics of consumption. In our empirical analysis, we highlight three factors that predominate in the production of youtuber Luluca: the use of objects as social markers; the dissemination of aspects related to the daily life of the protagonist; and the use of an informal and relaxed language that can generate closeness between the youtuber and her fan-spectators.
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spelling The connected child: young youtubers and the promotion of modes of being a child within the logics of consumptionA criança conectada: os youtubers mirins e a promoção de modos de ser criança nas lógicas do consumoComunicação e consumoCriança conectadaModos de serYouTubeYoutuber mirimCommunication and consumption. Connected child. Subjectivity. YouTube. Young youtuber.This paper discusses the young youtubers and the modes of being a child promoted by such personalities. Our analysis rests on the YouTube channel Crescendo com Luluca, so as to discuss production of a certain type of subjectivity that we name as the connected child. We consider youtubers as agents that promote certain lifestyles based on the logics of consumption. In our empirical analysis, we highlight three factors that predominate in the production of youtuber Luluca: the use of objects as social markers; the dissemination of aspects related to the daily life of the protagonist; and the use of an informal and relaxed language that can generate closeness between the youtuber and her fan-spectators.Este artigo busca refletir sobre os youtubers mirins e os modos de ser criança promovidos por tais personagens. Para isso, tomamos como ponto de análise o canal Crescendo com Luluca, disponível na plataforma do YouTube, para tecer considerações sobre a produção midiática de um tipo de subjetividade que estamos denominando como a criança conectada. Consideramos os youtubers como agentes que promovem certos modos de ser e estilos de vida pautados pelas lógicas do consumo. Nesta nossa análise empírica destacamos três fatores preponderantes nas produções da pequena Luluca: o uso de objetos como marcadores sociais; a tênue fronteira entre a vida privada e pública da youtuber; e o uso de uma linguagem informal e descontraída capaz de gerar proximidade entre a youtuber e seus espectadores-fãsUniversidade Federal do Rio Grande do Sul2021-01-04info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://seer.ufrgs.br/index.php/intexto/article/view/9435110.19132/1807-8583202152.94351Intexto; No. 52 (2021); 94351Intexto; Núm. 52 (2021); 94351Intexto; No. 52 (2021); 94351Intexto; N. 52 (2021); 94351Intexto; n. 52 (2021); 943511807-8583reponame:Intexto (Porto Alegre)instname:Universidade Federal do Rio Grande do Sul (UFRGS)instacron:UFRGSporhttps://seer.ufrgs.br/index.php/intexto/article/view/94351/57134Copyright (c) 2020 Marcelo de Andrade, Gisela G. S. Castrohttps://creativecommons.org/licenses/by-nc/4.0info:eu-repo/semantics/openAccessAndrade, Marcelo deCastro, Gisela G. S.2023-02-08T19:01:23Zoai:seer.ufrgs.br:article/94351Revistahttp://seer.ufrgs.br/intextoONGhttp://seer.ufrgs.br/intexto/oai||intexto@ufrgs.br1807-85831807-8583opendoar:2023-02-08T19:01:23Intexto (Porto Alegre) - Universidade Federal do Rio Grande do Sul (UFRGS)false
dc.title.none.fl_str_mv The connected child: young youtubers and the promotion of modes of being a child within the logics of consumption
A criança conectada: os youtubers mirins e a promoção de modos de ser criança nas lógicas do consumo
title The connected child: young youtubers and the promotion of modes of being a child within the logics of consumption
spellingShingle The connected child: young youtubers and the promotion of modes of being a child within the logics of consumption
Andrade, Marcelo de
Comunicação e consumo
Criança conectada
Modos de ser
YouTube
Youtuber mirim
Communication and consumption. Connected child. Subjectivity. YouTube. Young youtuber.
title_short The connected child: young youtubers and the promotion of modes of being a child within the logics of consumption
title_full The connected child: young youtubers and the promotion of modes of being a child within the logics of consumption
title_fullStr The connected child: young youtubers and the promotion of modes of being a child within the logics of consumption
title_full_unstemmed The connected child: young youtubers and the promotion of modes of being a child within the logics of consumption
title_sort The connected child: young youtubers and the promotion of modes of being a child within the logics of consumption
author Andrade, Marcelo de
author_facet Andrade, Marcelo de
Castro, Gisela G. S.
author_role author
author2 Castro, Gisela G. S.
author2_role author
dc.contributor.author.fl_str_mv Andrade, Marcelo de
Castro, Gisela G. S.
dc.subject.por.fl_str_mv Comunicação e consumo
Criança conectada
Modos de ser
YouTube
Youtuber mirim
Communication and consumption. Connected child. Subjectivity. YouTube. Young youtuber.
topic Comunicação e consumo
Criança conectada
Modos de ser
YouTube
Youtuber mirim
Communication and consumption. Connected child. Subjectivity. YouTube. Young youtuber.
description This paper discusses the young youtubers and the modes of being a child promoted by such personalities. Our analysis rests on the YouTube channel Crescendo com Luluca, so as to discuss production of a certain type of subjectivity that we name as the connected child. We consider youtubers as agents that promote certain lifestyles based on the logics of consumption. In our empirical analysis, we highlight three factors that predominate in the production of youtuber Luluca: the use of objects as social markers; the dissemination of aspects related to the daily life of the protagonist; and the use of an informal and relaxed language that can generate closeness between the youtuber and her fan-spectators.
publishDate 2021
dc.date.none.fl_str_mv 2021-01-04
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://seer.ufrgs.br/index.php/intexto/article/view/94351
10.19132/1807-8583202152.94351
url https://seer.ufrgs.br/index.php/intexto/article/view/94351
identifier_str_mv 10.19132/1807-8583202152.94351
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://seer.ufrgs.br/index.php/intexto/article/view/94351/57134
dc.rights.driver.fl_str_mv Copyright (c) 2020 Marcelo de Andrade, Gisela G. S. Castro
https://creativecommons.org/licenses/by-nc/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2020 Marcelo de Andrade, Gisela G. S. Castro
https://creativecommons.org/licenses/by-nc/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Federal do Rio Grande do Sul
publisher.none.fl_str_mv Universidade Federal do Rio Grande do Sul
dc.source.none.fl_str_mv Intexto; No. 52 (2021); 94351
Intexto; Núm. 52 (2021); 94351
Intexto; No. 52 (2021); 94351
Intexto; N. 52 (2021); 94351
Intexto; n. 52 (2021); 94351
1807-8583
reponame:Intexto (Porto Alegre)
instname:Universidade Federal do Rio Grande do Sul (UFRGS)
instacron:UFRGS
instname_str Universidade Federal do Rio Grande do Sul (UFRGS)
instacron_str UFRGS
institution UFRGS
reponame_str Intexto (Porto Alegre)
collection Intexto (Porto Alegre)
repository.name.fl_str_mv Intexto (Porto Alegre) - Universidade Federal do Rio Grande do Sul (UFRGS)
repository.mail.fl_str_mv ||intexto@ufrgs.br
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