Proposed matrix for the analysis of web advertising

Detalhes bibliográficos
Autor(a) principal: Ghisleni, Taís Steffenello
Data de Publicação: 2018
Outros Autores: Barichello, Eugenia Maria Mariano da Rocha
Tipo de documento: Artigo
Idioma: por
Título da fonte: Intexto (Porto Alegre)
Texto Completo: https://seer.ufrgs.br/index.php/intexto/article/view/71943
Resumo: This article presents a methodological matrix for analysis of advertisements on websites, and its construction is based on the theses of Marshall McLuhan and Neil Postman, under the ecological aspect, and also on the proposals of Pinho, Sebastião, McMillan, Fernandes and Duarte. The matrix was constructed using the cartography as a methodological strategy, since it allows to follow the movements of transformation of the landscape, and its results show that the possibilities offered by technology are responsible for changes in advertising practices considering that with each new aspect inserted, new experiences were provided and advertising was building its space on the web.
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spelling Proposed matrix for the analysis of web advertisingProposta de matriz para a análise da publicidade na webEstratégias comunicacionais. Publicidade na web. Ecologia midiática. Cartografia na Comunicação. Anúncios publicitários.Communicative strategies. Advertising on the web. Media ecology. Cartography in Communication. Commercials.This article presents a methodological matrix for analysis of advertisements on websites, and its construction is based on the theses of Marshall McLuhan and Neil Postman, under the ecological aspect, and also on the proposals of Pinho, Sebastião, McMillan, Fernandes and Duarte. The matrix was constructed using the cartography as a methodological strategy, since it allows to follow the movements of transformation of the landscape, and its results show that the possibilities offered by technology are responsible for changes in advertising practices considering that with each new aspect inserted, new experiences were provided and advertising was building its space on the web.Este artigo apresenta uma matriz metodológica para análise de anúncios publicitários em websites, e a sua construção está embasada nas teses de Marshall McLuhan e Neil Postman, sob a vertente ecológica, e também nas propostas de Pinho, Sebastião, McMillan, Fernandes e Duarte. A matriz foi construída utilizando a cartografia como estratégia metodológica, pois permite acompanhar os movimentos de transformação da paisagem e seus resultados evidenciam que as possibilidades oferecidas pela tecnologia são responsáveis por mudanças nas práticas publicitárias, considerando-se que a cada novo aspecto inserido, novas experiências foram proporcionadas e a publicidade foi construindo o seu espaço na web.Universidade Federal do Rio Grande do Sul2018-01-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionCartografia na Comunicaçãoapplication/pdfhttps://seer.ufrgs.br/index.php/intexto/article/view/7194310.19132/1807-8583201841.88-111Intexto; n. 41, jan./abr. 2018; 88-111Intexto; n. 41, jan./abr. 2018; 88-111Intexto; n. 41, jan./abr. 2018; 88-111Intexto; n. 41, jan./abr. 2018; 88-111Intexto; n. 41, jan./abr. 2018; 88-1111807-8583reponame:Intexto (Porto Alegre)instname:Universidade Federal do Rio Grande do Sul (UFRGS)instacron:UFRGSporhttps://seer.ufrgs.br/index.php/intexto/article/view/71943/43991Copyright (c) 2017 Taís Steffenello Ghisleni, Eugenia Maria Mariano da Rocha Barichellohttps://creativecommons.org/licenses/by-nc/4.0info:eu-repo/semantics/openAccessGhisleni, Taís SteffenelloBarichello, Eugenia Maria Mariano da Rocha2023-11-23T16:52:02Zoai:seer.ufrgs.br:article/71943Revistahttp://seer.ufrgs.br/intextoONGhttp://seer.ufrgs.br/intexto/oai||intexto@ufrgs.br1807-85831807-8583opendoar:2023-11-23T16:52:02Intexto (Porto Alegre) - Universidade Federal do Rio Grande do Sul (UFRGS)false
dc.title.none.fl_str_mv Proposed matrix for the analysis of web advertising
Proposta de matriz para a análise da publicidade na web
title Proposed matrix for the analysis of web advertising
spellingShingle Proposed matrix for the analysis of web advertising
Ghisleni, Taís Steffenello
Estratégias comunicacionais. Publicidade na web. Ecologia midiática. Cartografia na Comunicação. Anúncios publicitários.
Communicative strategies. Advertising on the web. Media ecology. Cartography in Communication. Commercials.
title_short Proposed matrix for the analysis of web advertising
title_full Proposed matrix for the analysis of web advertising
title_fullStr Proposed matrix for the analysis of web advertising
title_full_unstemmed Proposed matrix for the analysis of web advertising
title_sort Proposed matrix for the analysis of web advertising
author Ghisleni, Taís Steffenello
author_facet Ghisleni, Taís Steffenello
Barichello, Eugenia Maria Mariano da Rocha
author_role author
author2 Barichello, Eugenia Maria Mariano da Rocha
author2_role author
dc.contributor.author.fl_str_mv Ghisleni, Taís Steffenello
Barichello, Eugenia Maria Mariano da Rocha
dc.subject.por.fl_str_mv Estratégias comunicacionais. Publicidade na web. Ecologia midiática. Cartografia na Comunicação. Anúncios publicitários.
Communicative strategies. Advertising on the web. Media ecology. Cartography in Communication. Commercials.
topic Estratégias comunicacionais. Publicidade na web. Ecologia midiática. Cartografia na Comunicação. Anúncios publicitários.
Communicative strategies. Advertising on the web. Media ecology. Cartography in Communication. Commercials.
description This article presents a methodological matrix for analysis of advertisements on websites, and its construction is based on the theses of Marshall McLuhan and Neil Postman, under the ecological aspect, and also on the proposals of Pinho, Sebastião, McMillan, Fernandes and Duarte. The matrix was constructed using the cartography as a methodological strategy, since it allows to follow the movements of transformation of the landscape, and its results show that the possibilities offered by technology are responsible for changes in advertising practices considering that with each new aspect inserted, new experiences were provided and advertising was building its space on the web.
publishDate 2018
dc.date.none.fl_str_mv 2018-01-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Cartografia na Comunicação
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://seer.ufrgs.br/index.php/intexto/article/view/71943
10.19132/1807-8583201841.88-111
url https://seer.ufrgs.br/index.php/intexto/article/view/71943
identifier_str_mv 10.19132/1807-8583201841.88-111
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://seer.ufrgs.br/index.php/intexto/article/view/71943/43991
dc.rights.driver.fl_str_mv Copyright (c) 2017 Taís Steffenello Ghisleni, Eugenia Maria Mariano da Rocha Barichello
https://creativecommons.org/licenses/by-nc/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2017 Taís Steffenello Ghisleni, Eugenia Maria Mariano da Rocha Barichello
https://creativecommons.org/licenses/by-nc/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Federal do Rio Grande do Sul
publisher.none.fl_str_mv Universidade Federal do Rio Grande do Sul
dc.source.none.fl_str_mv Intexto; n. 41, jan./abr. 2018; 88-111
Intexto; n. 41, jan./abr. 2018; 88-111
Intexto; n. 41, jan./abr. 2018; 88-111
Intexto; n. 41, jan./abr. 2018; 88-111
Intexto; n. 41, jan./abr. 2018; 88-111
1807-8583
reponame:Intexto (Porto Alegre)
instname:Universidade Federal do Rio Grande do Sul (UFRGS)
instacron:UFRGS
instname_str Universidade Federal do Rio Grande do Sul (UFRGS)
instacron_str UFRGS
institution UFRGS
reponame_str Intexto (Porto Alegre)
collection Intexto (Porto Alegre)
repository.name.fl_str_mv Intexto (Porto Alegre) - Universidade Federal do Rio Grande do Sul (UFRGS)
repository.mail.fl_str_mv ||intexto@ufrgs.br
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