How to anticipate a technology’s effects? An exploratory model inspired by McLuhan’s New Science and applied to Facebook

Detalhes bibliográficos
Autor(a) principal: Pereira, Vinícius Andrade
Data de Publicação: 2015
Tipo de documento: Artigo
Idioma: por
Título da fonte: Intexto (Porto Alegre)
Texto Completo: https://seer.ufrgs.br/index.php/intexto/article/view/58542
Resumo: The article aims to identify the main effects of social networking sites in contemporary culture, taking as its main object the Facebook. As a theoretical and methodological reference, the research adopts an exploratory proposition strongly inspired by a New Science as suggested by McLuhan. It implies the Laws of media, synthesized in the Tetrads (McLuhan McLuhan, 1988). As a result, the study proposes a set of Facebook effects in contemporary culture identified and mapped as new points and questions for future research. The study also presents a method of research which proposes an open dialogue with related disciplines to the field of communication. Moreover, the methodological approach adopted reveals itself as flexible and capable of dealing with depth descriptions of an object, accommodating chance and deviations - different from an orthodox methodological approach - as advocated by Feyerabend. Finally, the study recovers an important part of the work of McLuhan, yet little explored in the Brazilian Communication studies.
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spelling How to anticipate a technology’s effects? An exploratory model inspired by McLuhan’s New Science and applied to FacebookComo antecipar os efeitos de uma tecnologia? Um modelo exploratório inspirado na Nova Ciência de McLuhan e aplicado ao FacebookNova ciência. Leis das mídias. Tétrades. Facebook.New science. Laws of media. Tetrads. Facebook.The article aims to identify the main effects of social networking sites in contemporary culture, taking as its main object the Facebook. As a theoretical and methodological reference, the research adopts an exploratory proposition strongly inspired by a New Science as suggested by McLuhan. It implies the Laws of media, synthesized in the Tetrads (McLuhan McLuhan, 1988). As a result, the study proposes a set of Facebook effects in contemporary culture identified and mapped as new points and questions for future research. The study also presents a method of research which proposes an open dialogue with related disciplines to the field of communication. Moreover, the methodological approach adopted reveals itself as flexible and capable of dealing with depth descriptions of an object, accommodating chance and deviations - different from an orthodox methodological approach - as advocated by Feyerabend. Finally, the study recovers an important part of the work of McLuhan, yet little explored in the Brazilian Communication studies.O artigo tem como objetivo principal identificar os principais efeitos dos sites de redes sociais (SRS) na cultura contemporânea, tendo como objeto específico o Facebook. Como referência teórica e metodológica adota-se uma proposição exploratória fortemente inspirada em uma “Nova Ciência”, tal como aventada por McLuhan. Isso implica a Lei dos Meios, sintetizada nas Tétrades. Como resultados o estudo propõe um conjunto de efeitos do Facebook na cultura contemporânea, que já podem ser identificados e mapeados e que se constituem como novos pontos e questões para futuras pesquisas. Ainda, apresenta um método de pesquisa que propõe o diálogo com disciplinas correlatas ao campo da comunicação, assim como uma metodologia flexível, capaz de lidar com descrições em profundidade de um objeto, ao mesmo tempo que acolher acasos e desvios de um procedimento científico ortodoxo, tal como preconizado por Feyerabend. Por fim, o estudo recupera uma parte importante da obra de McLuhan, ainda pouco explorada nos estudos comunacionais no Brasil.Universidade Federal do Rio Grande do Sul2015-12-17info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://seer.ufrgs.br/index.php/intexto/article/view/5854210.19132/1807-8583201534.535-552Intexto; Edição especial 20 anos do PPGCOM UFRGS, n. 34, set./dez. 2015.; 535-552Intexto; Edição especial 20 anos do PPGCOM UFRGS, n. 34, set./dez. 2015.; 535-552Intexto; Edição especial 20 anos do PPGCOM UFRGS, n. 34, set./dez. 2015.; 535-552Intexto; Edição especial 20 anos do PPGCOM UFRGS, n. 34, set./dez. 2015.; 535-552Intexto; Edição especial 20 anos do PPGCOM UFRGS, n. 34, set./dez. 2015.; 535-5521807-8583reponame:Intexto (Porto Alegre)instname:Universidade Federal do Rio Grande do Sul (UFRGS)instacron:UFRGSporhttps://seer.ufrgs.br/index.php/intexto/article/view/58542/35514Copyright (c) 2015 Vinícius Andrade Pereirahttps://creativecommons.org/licenses/by-nc/4.0info:eu-repo/semantics/openAccessPereira, Vinícius Andrade2023-11-24T14:57:43Zoai:seer.ufrgs.br:article/58542Revistahttp://seer.ufrgs.br/intextoONGhttp://seer.ufrgs.br/intexto/oai||intexto@ufrgs.br1807-85831807-8583opendoar:2023-11-24T14:57:43Intexto (Porto Alegre) - Universidade Federal do Rio Grande do Sul (UFRGS)false
dc.title.none.fl_str_mv How to anticipate a technology’s effects? An exploratory model inspired by McLuhan’s New Science and applied to Facebook
Como antecipar os efeitos de uma tecnologia? Um modelo exploratório inspirado na Nova Ciência de McLuhan e aplicado ao Facebook
title How to anticipate a technology’s effects? An exploratory model inspired by McLuhan’s New Science and applied to Facebook
spellingShingle How to anticipate a technology’s effects? An exploratory model inspired by McLuhan’s New Science and applied to Facebook
Pereira, Vinícius Andrade
Nova ciência. Leis das mídias. Tétrades. Facebook.
New science. Laws of media. Tetrads. Facebook.
title_short How to anticipate a technology’s effects? An exploratory model inspired by McLuhan’s New Science and applied to Facebook
title_full How to anticipate a technology’s effects? An exploratory model inspired by McLuhan’s New Science and applied to Facebook
title_fullStr How to anticipate a technology’s effects? An exploratory model inspired by McLuhan’s New Science and applied to Facebook
title_full_unstemmed How to anticipate a technology’s effects? An exploratory model inspired by McLuhan’s New Science and applied to Facebook
title_sort How to anticipate a technology’s effects? An exploratory model inspired by McLuhan’s New Science and applied to Facebook
author Pereira, Vinícius Andrade
author_facet Pereira, Vinícius Andrade
author_role author
dc.contributor.author.fl_str_mv Pereira, Vinícius Andrade
dc.subject.por.fl_str_mv Nova ciência. Leis das mídias. Tétrades. Facebook.
New science. Laws of media. Tetrads. Facebook.
topic Nova ciência. Leis das mídias. Tétrades. Facebook.
New science. Laws of media. Tetrads. Facebook.
description The article aims to identify the main effects of social networking sites in contemporary culture, taking as its main object the Facebook. As a theoretical and methodological reference, the research adopts an exploratory proposition strongly inspired by a New Science as suggested by McLuhan. It implies the Laws of media, synthesized in the Tetrads (McLuhan McLuhan, 1988). As a result, the study proposes a set of Facebook effects in contemporary culture identified and mapped as new points and questions for future research. The study also presents a method of research which proposes an open dialogue with related disciplines to the field of communication. Moreover, the methodological approach adopted reveals itself as flexible and capable of dealing with depth descriptions of an object, accommodating chance and deviations - different from an orthodox methodological approach - as advocated by Feyerabend. Finally, the study recovers an important part of the work of McLuhan, yet little explored in the Brazilian Communication studies.
publishDate 2015
dc.date.none.fl_str_mv 2015-12-17
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://seer.ufrgs.br/index.php/intexto/article/view/58542
10.19132/1807-8583201534.535-552
url https://seer.ufrgs.br/index.php/intexto/article/view/58542
identifier_str_mv 10.19132/1807-8583201534.535-552
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://seer.ufrgs.br/index.php/intexto/article/view/58542/35514
dc.rights.driver.fl_str_mv Copyright (c) 2015 Vinícius Andrade Pereira
https://creativecommons.org/licenses/by-nc/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2015 Vinícius Andrade Pereira
https://creativecommons.org/licenses/by-nc/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Federal do Rio Grande do Sul
publisher.none.fl_str_mv Universidade Federal do Rio Grande do Sul
dc.source.none.fl_str_mv Intexto; Edição especial 20 anos do PPGCOM UFRGS, n. 34, set./dez. 2015.; 535-552
Intexto; Edição especial 20 anos do PPGCOM UFRGS, n. 34, set./dez. 2015.; 535-552
Intexto; Edição especial 20 anos do PPGCOM UFRGS, n. 34, set./dez. 2015.; 535-552
Intexto; Edição especial 20 anos do PPGCOM UFRGS, n. 34, set./dez. 2015.; 535-552
Intexto; Edição especial 20 anos do PPGCOM UFRGS, n. 34, set./dez. 2015.; 535-552
1807-8583
reponame:Intexto (Porto Alegre)
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