The Porto Alegre’s imaginary by it’s postcards

• Autor(a) principal: Baldissera, Rudimar
• Data de Publicação: 2010
• Outros Autores: Gonçalves, Sandra M. L. P., Liedke, Enoí Dagô
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Em Questão (Online)
• Texto Completo: https://seer.ufrgs.br/index.php/EmQuestao/article/view/16226
• topic: Comunicação; imaginário; cartão-postal; Porto Alegre; RS; Comunicación. Imaginario. Postal. Porto Alegre (RS).; Communication. Imaginary. Postcard. Porto Alegre (RS).

This article presents the analysis of 61 postcards about Porto Alegre, RS, in purpose to reveal the imaginary of the city updated by/in them as an authorized discourse. According to the imaginary of/in the postcards, Porto Alegre is a greatly enlarged city by its tangled buildings’ images while, at the same time, is empty, static, deprived of social relations. In the postcard’s city, the experimentation seems to be denied. The city is diurnal, doesn’t have movement, presented in cold colors and thought is contiguous with the lake, has little dialogue with it. Architecturally (architectural elements are the main focus of the images), the Porto Alegre of the postcards is just the downtown city where the largest concentration of buildings are located and recognized as a patrimony. In the postcards, which are also registration and memory, the imaginary and the local culture (gauchesca) incorporated are not very significant.