Responsabilidade social na Energisa: o que se faz em relação ao que se diz fazer

• Autor(a) principal: Santos, Suely Porfirio dos
• Data de Publicação: 2010
• Tipo de documento: Trabalho de conclusão de curso
• Idioma: por
• Título da fonte: Repositório Institucional da UFRJ
• Texto Completo: http://hdl.handle.net/11422/5830
• topic: Energisa; Setor elétrico brasileiro; Responsabilidade social; Mídia empresarial; CNPQ::CIENCIAS SOCIAIS APLICADAS

This paper aims to analyze the socio-cultural-environmental discourse of Energisa, an energy concessionaire that operates in Paraíba and other states of the country. The intention of the article is to make a relation between the "politically responsible" discourse of the company and its performance in Paraíba. The idea is to see if what Energisa says to do is equivalent to its practices in the communities. In recent years, several companies have included social responsibility projects in their range of actions. It is a way corporations use to approach society and improve public image. In this sense, adopting crèches, providing school meals, building squares (...), are commonly adopted measures to symbolize social responsibility.