What is the value of the company? The valuation case of Magazine Luiza

Detalhes bibliográficos
Autor(a) principal: Jacques, Kelly Aparecida Silva
Data de Publicação: 2021
Outros Autores: Fernandes, Vivian Duarte Couto, Queiroz, Lísia de Melo, Moisés Ferreira da Cunha
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista Ambiente Contábil
Texto Completo: https://periodicos.ufrn.br/ambiente/article/view/19563
Resumo: Purpose: Magazine Luiza, founded in November 1957, is a national retail icon, went public in 2011 at B3, with exponential growth in the valuation of its shares. This case provides the following pedagogical objectives: a) promote problem analysis, propose and inquire about valuation decisions; b) stimulate reflection between the theory that supports the purposes of evaluation and the way it should be developed and applied; c) expand the ability to relate the theoretical assumptions of valuation and their adequacy to reality. Methodology: The Financial Statements were extracted from the website of the company, on Economática® and on the website of B3. Professor Damodaran's database was also used. It should be noted that the data are real, however, on the other hand, the existence of the company Alpha Varejo and its proposed acquisition of the company Magazine Luiza are considered as a hypothetical situation. Results: From a behavioral perspective, it allows students and teachers to have healthy dialogues and discussions so that there is mutual respect for divergent opinions and ideas, allowing the exposure of their points of view. Estimating the value of the company using the Discounted Cash Flow and Relative Valuation methods is a complex task, and can be considered as an important decision-making process, especially for the company's shareholder. In the use of methods, there is the need to choose appropriate premises that best reflect the reality of the company. Contributions of the Study: The performance of the proposed activity, with undergraduate or graduate students in the business area in disciplines aimed at analyzing the financial viability of companies and valuation, contributes to the training of these students with the development of critical analysis and stimulating discussion in the financial studies.
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spelling What is the value of the company? The valuation case of Magazine Luiza ¿Cuál es el valor de la empresa? El caso de valoración de la empresa Magazine LuizaQual é o valor da empresa? O caso de valuation da empresa Magazine Luiza Valuation; Magazine Luiza; Discounted cash flow; Relative Evaluation.Valoración; Magazine Luiza; Flujo de caja descontado; Evaluación Relativa.Valuation; Magazine Luiza; Fluxo de Caixa Descontado; Avaliação Relativa.ValuationPurpose: Magazine Luiza, founded in November 1957, is a national retail icon, went public in 2011 at B3, with exponential growth in the valuation of its shares. This case provides the following pedagogical objectives: a) promote problem analysis, propose and inquire about valuation decisions; b) stimulate reflection between the theory that supports the purposes of evaluation and the way it should be developed and applied; c) expand the ability to relate the theoretical assumptions of valuation and their adequacy to reality. Methodology: The Financial Statements were extracted from the website of the company, on Economática® and on the website of B3. Professor Damodaran's database was also used. It should be noted that the data are real, however, on the other hand, the existence of the company Alpha Varejo and its proposed acquisition of the company Magazine Luiza are considered as a hypothetical situation. Results: From a behavioral perspective, it allows students and teachers to have healthy dialogues and discussions so that there is mutual respect for divergent opinions and ideas, allowing the exposure of their points of view. Estimating the value of the company using the Discounted Cash Flow and Relative Valuation methods is a complex task, and can be considered as an important decision-making process, especially for the company's shareholder. In the use of methods, there is the need to choose appropriate premises that best reflect the reality of the company. Contributions of the Study: The performance of the proposed activity, with undergraduate or graduate students in the business area in disciplines aimed at analyzing the financial viability of companies and valuation, contributes to the training of these students with the development of critical analysis and stimulating discussion in the financial studies.Objetivo: La empresa Magazine Luiza, fundada en noviembre de 1957, es un ícono minorista nacional, se hizo pública en 2011 en B3, con un crecimiento exponencial en la valoración de sus acciones. Este caso proporciona los siguientes objetivos pedagógicos: a) promover el análisis de problemas, proponer e investigar decisiones en relación con la valoración; b) estimular la reflexión entre la teoría que respalda los propósitos de la evaluación y la forma en que debe desarrollarse y aplicarse; c) ampliar la capacidad de relacionar los supuestos teóricos de la valoración y su adecuación a la realidad. Metodología: Las demonstraciones financieras se extrajeron del sitio web de la empresa, de Economática® y del sitio web de B3. También se utilizó la base de datos del profesor Damodaran. Cabe señalar que los datos son reales, sin embargo, por otro lado, la existencia de la empresa Alpha Varejo y su propuesta de adquisición de la empresa Magazine Luiza se consideran una situación hipotética. Resultados: Desde un punto de vista conductual, permite a los estudiantes y profesores mantener diálogos y debates saludables para que exista un respeto mutuo por las opiniones e ideas divergentes, lo que permite exponer sus puntos de vista. Estimar el valor de la empresa utilizando los métodos de Flujo de Caja Descontado y Valoración Relativa es una tarea compleja y puede considerarse como un importante proceso de toma de decisiones, especialmente para el accionista de la empresa. En el uso de métodos, existe la necesidad de elegir las premisas apropiadas que mejor reflejen la realidad de la empresa. Contribuciones del Estudio: El desempeño de la actividad propuesta, con estudiantes de pregrado o posgrado en el área de negocios en disciplinas destinadas a analizar la viabilidad financiera de las empresas y la valoración, contribuye a la capacitación de estos estudiantes con el desarrollo de análisis críticos y una discusión estimulante en el área de finanzas.Objetivo: A empresa Magazine Luiza, fundada em novembro/1957, ícone do varejo nacional, abriu seu capital em 2011 na B3, com crescimento exponencial na valorização de suas ações. Este caso proporciona os seguintes objetivos pedagógicos: a) promover a análise de problemas, propor e indagar decisões em relação à valuation; b) estimular a reflexão entre a teoria que sustenta os propósitos de avaliação e a forma como ela deve ser desenvolvida e aplicada; c) ampliar a capacidade de relacionar os pressupostos teóricos de valuation e a sua adequação à realidade. Metodologia: As Demonstrações Contábeis foram extraídas do site da empresa MGL, na Economática® e no site da B3. Também foi utilizada a base de dados do professor Damodaran. Destaca-se que os dados são reais, porém, em contrapartida, considera-se como situação hipotética a existência da empresa Alpha Varejo e sua proposta de aquisição da empresa Magazine Luiza. Resultados: Sob o ponto de vista comportamental, permite que estudantes e docente tenham diálogos e discussões saudáveis de modo que haja respeito mútuo às opiniões e ideias divergentes, permitindo a exposição de seus pontos de vista. Estimar o valor da empresa pelos métodos do Fluxo de Caixa Descontado e Avaliação Relativa é uma tarefa complexa, e pode ser considerada como um processo importante para tomada de decisão, principalmente para o acionista da empresa. No uso dos métodos, reside a necessidade de escolhas de premissas adequadas que melhor refletem a realidade da empresa. Contribuições do Estudo: A realização da atividade proposta, com estudantes de graduação ou pós-graduação na área de negócios em disciplinas voltadas para análise de viabilidade financeira de empresas e valuation, contribui para a formação destes estudantes com desenvolvimento de análise crítica e estímulo à discussão na área de finanças.Portal de Periódicos Eletrônicos da UFRN2021-01-02info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.ufrn.br/ambiente/article/view/1956310.21680/2176-9036.2021v13n1ID19563REVISTA AMBIENTE CONTÁBIL - Universidade Federal do Rio Grande do Norte; Vol. 13 No. 1 (2021): Jan./Jun.; 359-377REVISTA AMBIENTE CONTÁBIL - Universidade Federal do Rio Grande do Norte; Vol. 13 Núm. 1 (2021): Jan./Jun.; 359-377REVISTA AMBIENTE CONTÁBIL - Universidade Federal do Rio Grande do Norte - ISSN 2176-9036; v. 13 n. 1 (2021): Jan./Jun.; 359-3772176-903610.21680/2176-9036.2021v13n1reponame:Revista Ambiente Contábilinstname:Universidade Federal do Rio Grande do Norte (UFRN)instacron:UFRNporhttps://periodicos.ufrn.br/ambiente/article/view/19563/13657Copyright (c) 2021 REVISTA AMBIENTE CONTÁBIL - Universidade Federal do Rio Grande do Norte - ISSN 2176-9036http://creativecommons.org/licenses/by-nc-sa/4.0info:eu-repo/semantics/openAccessJacques, Kelly Aparecida SilvaFernandes, Vivian Duarte CoutoQueiroz, Lísia de Melo Moisés Ferreira da Cunha2023-01-18T20:00:51Zoai:periodicos.ufrn.br:article/19563Revistahttps://periodicos.ufrn.br/ambientePUBhttps://periodicos.ufrn.br/ambiente/oai||prof.mauriciocsilva@gmail.com2176-90362176-9036opendoar:2023-01-18T20:00:51Revista Ambiente Contábil - Universidade Federal do Rio Grande do Norte (UFRN)false
dc.title.none.fl_str_mv What is the value of the company? The valuation case of Magazine Luiza
¿Cuál es el valor de la empresa? El caso de valoración de la empresa Magazine Luiza
Qual é o valor da empresa? O caso de valuation da empresa Magazine Luiza
title What is the value of the company? The valuation case of Magazine Luiza
spellingShingle What is the value of the company? The valuation case of Magazine Luiza
Jacques, Kelly Aparecida Silva
Valuation; Magazine Luiza; Discounted cash flow; Relative Evaluation.
Valoración; Magazine Luiza; Flujo de caja descontado; Evaluación Relativa.
Valuation; Magazine Luiza; Fluxo de Caixa Descontado; Avaliação Relativa.
Valuation
title_short What is the value of the company? The valuation case of Magazine Luiza
title_full What is the value of the company? The valuation case of Magazine Luiza
title_fullStr What is the value of the company? The valuation case of Magazine Luiza
title_full_unstemmed What is the value of the company? The valuation case of Magazine Luiza
title_sort What is the value of the company? The valuation case of Magazine Luiza
author Jacques, Kelly Aparecida Silva
author_facet Jacques, Kelly Aparecida Silva
Fernandes, Vivian Duarte Couto
Queiroz, Lísia de Melo
Moisés Ferreira da Cunha
author_role author
author2 Fernandes, Vivian Duarte Couto
Queiroz, Lísia de Melo
Moisés Ferreira da Cunha
author2_role author
author
author
dc.contributor.author.fl_str_mv Jacques, Kelly Aparecida Silva
Fernandes, Vivian Duarte Couto
Queiroz, Lísia de Melo
Moisés Ferreira da Cunha
dc.subject.por.fl_str_mv Valuation; Magazine Luiza; Discounted cash flow; Relative Evaluation.
Valoración; Magazine Luiza; Flujo de caja descontado; Evaluación Relativa.
Valuation; Magazine Luiza; Fluxo de Caixa Descontado; Avaliação Relativa.
Valuation
topic Valuation; Magazine Luiza; Discounted cash flow; Relative Evaluation.
Valoración; Magazine Luiza; Flujo de caja descontado; Evaluación Relativa.
Valuation; Magazine Luiza; Fluxo de Caixa Descontado; Avaliação Relativa.
Valuation
description Purpose: Magazine Luiza, founded in November 1957, is a national retail icon, went public in 2011 at B3, with exponential growth in the valuation of its shares. This case provides the following pedagogical objectives: a) promote problem analysis, propose and inquire about valuation decisions; b) stimulate reflection between the theory that supports the purposes of evaluation and the way it should be developed and applied; c) expand the ability to relate the theoretical assumptions of valuation and their adequacy to reality. Methodology: The Financial Statements were extracted from the website of the company, on Economática® and on the website of B3. Professor Damodaran's database was also used. It should be noted that the data are real, however, on the other hand, the existence of the company Alpha Varejo and its proposed acquisition of the company Magazine Luiza are considered as a hypothetical situation. Results: From a behavioral perspective, it allows students and teachers to have healthy dialogues and discussions so that there is mutual respect for divergent opinions and ideas, allowing the exposure of their points of view. Estimating the value of the company using the Discounted Cash Flow and Relative Valuation methods is a complex task, and can be considered as an important decision-making process, especially for the company's shareholder. In the use of methods, there is the need to choose appropriate premises that best reflect the reality of the company. Contributions of the Study: The performance of the proposed activity, with undergraduate or graduate students in the business area in disciplines aimed at analyzing the financial viability of companies and valuation, contributes to the training of these students with the development of critical analysis and stimulating discussion in the financial studies.
publishDate 2021
dc.date.none.fl_str_mv 2021-01-02
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dc.relation.none.fl_str_mv https://periodicos.ufrn.br/ambiente/article/view/19563/13657
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dc.publisher.none.fl_str_mv Portal de Periódicos Eletrônicos da UFRN
publisher.none.fl_str_mv Portal de Periódicos Eletrônicos da UFRN
dc.source.none.fl_str_mv REVISTA AMBIENTE CONTÁBIL - Universidade Federal do Rio Grande do Norte; Vol. 13 No. 1 (2021): Jan./Jun.; 359-377
REVISTA AMBIENTE CONTÁBIL - Universidade Federal do Rio Grande do Norte; Vol. 13 Núm. 1 (2021): Jan./Jun.; 359-377
REVISTA AMBIENTE CONTÁBIL - Universidade Federal do Rio Grande do Norte - ISSN 2176-9036; v. 13 n. 1 (2021): Jan./Jun.; 359-377
2176-9036
10.21680/2176-9036.2021v13n1
reponame:Revista Ambiente Contábil
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repository.name.fl_str_mv Revista Ambiente Contábil - Universidade Federal do Rio Grande do Norte (UFRN)
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