COMPETITIVE INTELLIGENCE: A STUDY OF THE INVOLVEMENT BY SENIOR CORPORATE MANAGEMENT AT REDEPETRO COMPANIES

Detalhes bibliográficos
Autor(a) principal: Echternacht, Tiago Henrique de Souza
Data de Publicação: 2016
Outros Autores: Câmara Ferreira, José Sueldo, Araújo, José Anízio Rocha de, Quandt, Carlos Olavo
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista Ambiente Contábil
Texto Completo: https://periodicos.ufrn.br/ambiente/article/view/7036
Resumo: The objective of this study is to identify the most significant contributors for the competitive intelligence development at REDEPETRO´s companies in Rio Grande do Norte with 88 partner companies in the city of Mossoró-RN. The non probable sampling resulted in 59 valid responses. It involves a correlated research, such as a survey, classified as exploratory and descriptive of the goals on the central objectives abording quantitative and temporal cross-section. The results indicated that the involvement of high direction in the competitive intelligence systems allows consistent market monitoring and competitive performance that can lead modifications to deliberate strategies.The gathering is market information needs to be able to focus on effective supporting decision making processes and the information must be compatible with the strategic goals with the assistance of effective tools and reliable sources.Keywords: Competitive intelligence. Strategic information. Decision making process. High direction involvement or senior management. REDEPETRO.
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spelling COMPETITIVE INTELLIGENCE: A STUDY OF THE INVOLVEMENT BY SENIOR CORPORATE MANAGEMENT AT REDEPETRO COMPANIESINTELIGENCIA COMPETITIVA: UN ESTUDIO DEL ENVOLVIMIENTO DE LA ALTA DIRECCIÓN EN LAS EMPRESAS DE LA REDEPETROINTELIGÊNCIA COMPETITIVA: UM ESTUDO DO ENVOLVIMENTO DA ALTA DIREÇÃO NAS EMPRESAS DA REDEPETROThe objective of this study is to identify the most significant contributors for the competitive intelligence development at REDEPETRO´s companies in Rio Grande do Norte with 88 partner companies in the city of Mossoró-RN. The non probable sampling resulted in 59 valid responses. It involves a correlated research, such as a survey, classified as exploratory and descriptive of the goals on the central objectives abording quantitative and temporal cross-section. The results indicated that the involvement of high direction in the competitive intelligence systems allows consistent market monitoring and competitive performance that can lead modifications to deliberate strategies.The gathering is market information needs to be able to focus on effective supporting decision making processes and the information must be compatible with the strategic goals with the assistance of effective tools and reliable sources.Keywords: Competitive intelligence. Strategic information. Decision making process. High direction involvement or senior management. REDEPETRO. Este estudio busca identificar los indicadores más significativos para el desenvolvimiento de inteligencia competitiva en las empresas de la REDEPETRO-RN, con 88 empresas asociadas en la ciudad de Mossoró-RN. La muestra no probabilística resultó en 59 respuestas válidas. Se trata de una investigación tipo survey, clasificada como exploradora y descriptiva en relación a los objetivos, con abordaje cuantitativo e temporalidad cross-section. Los resultados indicaron que el envolvimiento de la alta dirección en los sistemas de inteligencia competitiva permite un monitoreo consistente del mercado y comportamiento de la competencia que pueden llevar a modificaciones de las estrategias deliberadas. La recolección de informaciones mercadológicas necesita enfoque para apoyar eficazmente el proceso decisivo, y las informaciones deben ser compatibles con los objetivos estratégicos por medio de instrumentos eficaces y fuentes confiables.Palabras clave: Inteligencia Competitiva. Informaciones estratégicas. Proceso decisivo. Envolvimiento de la Alta Dirección. REDEPETRO.Este estudo visa identificar os indicadores mais significativos para o desenvolvimento de inteligência competitiva nas empresas da REDEPETRO-RN, que conta com 88 empresas associadas na cidade de Mossoró-RN. A amostragem não probabilística resultou em 59 respostas válidas. Trata-se de uma pesquisa aplicada do tipo survey, classificada como exploratória e descritiva quanto aos objetivos, com abordagem quantitativa e temporalidade cross-section. Os resultados indicaram que o envolvimento da alta direção nos sistemas de inteligência competitiva permite um monitoramento consistente do mercado e do comportamento da concorrência, que podem levar a modificações das estratégias deliberadas. A coleta de informações mercadológicas precisa de foco para apoiar eficazmente o processo decisório, e as informações devem ser compatíveis com os objetivos estratégicos por meio de instrumentos eficazes e fontes confiáveis.Palavras-chave: Inteligência competitiva. Informações estratégicas. Processo decisório. Envolvimento da Alta Direção. REDEPETRO.Portal de Periódicos Eletrônicos da UFRN2016-01-03info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.ufrn.br/ambiente/article/view/703610.21680/2176-9036.2016v8n1ID7036REVISTA AMBIENTE CONTÁBIL - Universidade Federal do Rio Grande do Norte; Vol. 8 No. 1 (2016): Jan./Jun.; 258-274REVISTA AMBIENTE CONTÁBIL - Universidade Federal do Rio Grande do Norte; Vol. 8 Núm. 1 (2016): Jan./Jun.; 258-274REVISTA AMBIENTE CONTÁBIL - Universidade Federal do Rio Grande do Norte - ISSN 2176-9036; v. 8 n. 1 (2016): Jan./Jun.; 258-2742176-903610.21680/2176-9036.2016v8n1reponame:Revista Ambiente Contábilinstname:Universidade Federal do Rio Grande do Norte (UFRN)instacron:UFRNporhttps://periodicos.ufrn.br/ambiente/article/view/7036/6055Copyright (c) 2016 REVISTA AMBIENTE CONTÁBIL - Universidade Federal do Rio Grande do Norte - ISSN 2176-9036info:eu-repo/semantics/openAccessEchternacht, Tiago Henrique de SouzaCâmara Ferreira, José SueldoAraújo, José Anízio Rocha deQuandt, Carlos Olavo2021-11-23T11:15:48Zoai:periodicos.ufrn.br:article/7036Revistahttps://periodicos.ufrn.br/ambientePUBhttps://periodicos.ufrn.br/ambiente/oai||prof.mauriciocsilva@gmail.com2176-90362176-9036opendoar:2021-11-23T11:15:48Revista Ambiente Contábil - Universidade Federal do Rio Grande do Norte (UFRN)false
dc.title.none.fl_str_mv COMPETITIVE INTELLIGENCE: A STUDY OF THE INVOLVEMENT BY SENIOR CORPORATE MANAGEMENT AT REDEPETRO COMPANIES
INTELIGENCIA COMPETITIVA: UN ESTUDIO DEL ENVOLVIMIENTO DE LA ALTA DIRECCIÓN EN LAS EMPRESAS DE LA REDEPETRO
INTELIGÊNCIA COMPETITIVA: UM ESTUDO DO ENVOLVIMENTO DA ALTA DIREÇÃO NAS EMPRESAS DA REDEPETRO
title COMPETITIVE INTELLIGENCE: A STUDY OF THE INVOLVEMENT BY SENIOR CORPORATE MANAGEMENT AT REDEPETRO COMPANIES
spellingShingle COMPETITIVE INTELLIGENCE: A STUDY OF THE INVOLVEMENT BY SENIOR CORPORATE MANAGEMENT AT REDEPETRO COMPANIES
Echternacht, Tiago Henrique de Souza
title_short COMPETITIVE INTELLIGENCE: A STUDY OF THE INVOLVEMENT BY SENIOR CORPORATE MANAGEMENT AT REDEPETRO COMPANIES
title_full COMPETITIVE INTELLIGENCE: A STUDY OF THE INVOLVEMENT BY SENIOR CORPORATE MANAGEMENT AT REDEPETRO COMPANIES
title_fullStr COMPETITIVE INTELLIGENCE: A STUDY OF THE INVOLVEMENT BY SENIOR CORPORATE MANAGEMENT AT REDEPETRO COMPANIES
title_full_unstemmed COMPETITIVE INTELLIGENCE: A STUDY OF THE INVOLVEMENT BY SENIOR CORPORATE MANAGEMENT AT REDEPETRO COMPANIES
title_sort COMPETITIVE INTELLIGENCE: A STUDY OF THE INVOLVEMENT BY SENIOR CORPORATE MANAGEMENT AT REDEPETRO COMPANIES
author Echternacht, Tiago Henrique de Souza
author_facet Echternacht, Tiago Henrique de Souza
Câmara Ferreira, José Sueldo
Araújo, José Anízio Rocha de
Quandt, Carlos Olavo
author_role author
author2 Câmara Ferreira, José Sueldo
Araújo, José Anízio Rocha de
Quandt, Carlos Olavo
author2_role author
author
author
dc.contributor.author.fl_str_mv Echternacht, Tiago Henrique de Souza
Câmara Ferreira, José Sueldo
Araújo, José Anízio Rocha de
Quandt, Carlos Olavo
description The objective of this study is to identify the most significant contributors for the competitive intelligence development at REDEPETRO´s companies in Rio Grande do Norte with 88 partner companies in the city of Mossoró-RN. The non probable sampling resulted in 59 valid responses. It involves a correlated research, such as a survey, classified as exploratory and descriptive of the goals on the central objectives abording quantitative and temporal cross-section. The results indicated that the involvement of high direction in the competitive intelligence systems allows consistent market monitoring and competitive performance that can lead modifications to deliberate strategies.The gathering is market information needs to be able to focus on effective supporting decision making processes and the information must be compatible with the strategic goals with the assistance of effective tools and reliable sources.Keywords: Competitive intelligence. Strategic information. Decision making process. High direction involvement or senior management. REDEPETRO.
publishDate 2016
dc.date.none.fl_str_mv 2016-01-03
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.ufrn.br/ambiente/article/view/7036
10.21680/2176-9036.2016v8n1ID7036
url https://periodicos.ufrn.br/ambiente/article/view/7036
identifier_str_mv 10.21680/2176-9036.2016v8n1ID7036
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.ufrn.br/ambiente/article/view/7036/6055
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Portal de Periódicos Eletrônicos da UFRN
publisher.none.fl_str_mv Portal de Periódicos Eletrônicos da UFRN
dc.source.none.fl_str_mv REVISTA AMBIENTE CONTÁBIL - Universidade Federal do Rio Grande do Norte; Vol. 8 No. 1 (2016): Jan./Jun.; 258-274
REVISTA AMBIENTE CONTÁBIL - Universidade Federal do Rio Grande do Norte; Vol. 8 Núm. 1 (2016): Jan./Jun.; 258-274
REVISTA AMBIENTE CONTÁBIL - Universidade Federal do Rio Grande do Norte - ISSN 2176-9036; v. 8 n. 1 (2016): Jan./Jun.; 258-274
2176-9036
10.21680/2176-9036.2016v8n1
reponame:Revista Ambiente Contábil
instname:Universidade Federal do Rio Grande do Norte (UFRN)
instacron:UFRN
instname_str Universidade Federal do Rio Grande do Norte (UFRN)
instacron_str UFRN
institution UFRN
reponame_str Revista Ambiente Contábil
collection Revista Ambiente Contábil
repository.name.fl_str_mv Revista Ambiente Contábil - Universidade Federal do Rio Grande do Norte (UFRN)
repository.mail.fl_str_mv ||prof.mauriciocsilva@gmail.com
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