Entre a fé, a obra social e a publicidade: uma análise crítica do discurso da responsabilidade social da Igreja Universal do Reino de Deus
Autor(a) principal: | |
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Data de Publicação: | 2013 |
Tipo de documento: | Tese |
Idioma: | por |
Título da fonte: | Repositório Institucional da UFRN |
Texto Completo: | https://repositorio.ufrn.br/jspui/handle/123456789/16374 |
Resumo: | Situated on Applied Linguistics (PENNYCOOK, 1998; MOITA LOPES, 2003, 2006, 2008, 2009), this thesis, which is inscribed in a qualitative-interpretative approach of a critical analysis perspective , lies on the speech of social responsibility and the way like that is employed in seeking for legitimacy and prestige within the neopentecostal brazilian religious field, more specifically of the Universal Church of the Kingdom of God. The general goal of this research is t reflect upon the speech on social responsibility and the rethoric of selfpromotion of the Universal Church through the role of social actors in the making of his her identities, materialized in the newspaper Folha Universal. In order to achieve that, we have conjugated, in this research, social and discursive analysis. On the linguistic-discursive approach, the research is based on the Critical Analysis of Discourse (ACD), specially in Fairclough (2001, 2003, 2006), a proposal that provides theoretical-methodological tools to investigate the language beyond the linguistic structures , that is, the discourse, social practices in which it occurs and more ample structures. Theoretical assumptions were also used of Sistemico-Functional Linguistics(LSF), matching with categories of the Transitivity System of Halliday (1994, 2004), of the forms of representation of social actors in the socioeconomic perspective by Van Leeuwen (1997, 2008) and of the Appraisal system by Martin and White (2005). As we develop the argumentation on thesobre social role of religion in this thesis, we make use of the authors such as Freston (1994), Oro (1997, 2003), Campos (1996, 1999), Mariano (1999), Meneses (2008), among several ones. We have also used a series of concepts and categories coming from the field of communication and marketing on the business social responsability and social marketing . In this area, we take as references the contributions of Bueno (2003), Fossá and Sartoretto (2003) and Zenone (2006). The corpus of the work is framed by news taken at the newspaper Folha Universal, in which are given the social responsibility actions of the church . The timeframe used was on the editions of 2010 thru 2012. Results found at he analysis of the News lead to semantic features of Assessment of Affection, Judgment and Appreciation, many times followed by Gradation, and the Attribution, one of the subsystems of the Attachment, are evidence of positive assessments for the Universal Church and its agents and make up rethorical elements which provide structure for the discourse of the Universal Church at the newspaper Folha Universal consisted of its image (style) of social responsibility . Results show that the most frequente social actors of the discourse are, on one hand, the Universal Church itself and its volunteers, famous (actors, actresses, presenters), politicians and authorities, on the other hand, the population which was helped by the Church social projects . The first group seems to be Always activated, however the second one, most of the time rather passive. These are also represented by assimilation in most of the occurrences, however the other ones by individualization and nomination entitled by honorification, except for the volunteers that are represented either as an individual, or as a group |
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Oliveira, Derli Machado dehttp://lattes.cnpq.br/7130365050644277http://lattes.cnpq.br/0743019098101887Carvalho, Maria Leônia Garcia Costahttp://lattes.cnpq.br/6715427937592687Silva, Célia Maria Medeiros Barbosa dahttp://lattes.cnpq.br/4710381196001278Campos, Sulemi Fabianohttp://lattes.cnpq.br/4256675396235128Costa, Marcos Antoniohttp://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4798549T9Pedrosa, Cleide Emília Faye2014-12-17T15:07:16Z2013-05-132014-12-17T15:07:16Z2013-04-08OLIVEIRA, Derli Machado de. Entre a fé, a obra social e a publicidade: uma análise crítica do discurso da responsabilidade social da Igreja Universal do Reino de Deus. 2013. 177 f. Tese (Doutorado em Linguística Aplicada; Literatura Comparada) - Universidade Federal do Rio Grande do Norte, Natal, 2013.https://repositorio.ufrn.br/jspui/handle/123456789/16374Situated on Applied Linguistics (PENNYCOOK, 1998; MOITA LOPES, 2003, 2006, 2008, 2009), this thesis, which is inscribed in a qualitative-interpretative approach of a critical analysis perspective , lies on the speech of social responsibility and the way like that is employed in seeking for legitimacy and prestige within the neopentecostal brazilian religious field, more specifically of the Universal Church of the Kingdom of God. The general goal of this research is t reflect upon the speech on social responsibility and the rethoric of selfpromotion of the Universal Church through the role of social actors in the making of his her identities, materialized in the newspaper Folha Universal. In order to achieve that, we have conjugated, in this research, social and discursive analysis. On the linguistic-discursive approach, the research is based on the Critical Analysis of Discourse (ACD), specially in Fairclough (2001, 2003, 2006), a proposal that provides theoretical-methodological tools to investigate the language beyond the linguistic structures , that is, the discourse, social practices in which it occurs and more ample structures. Theoretical assumptions were also used of Sistemico-Functional Linguistics(LSF), matching with categories of the Transitivity System of Halliday (1994, 2004), of the forms of representation of social actors in the socioeconomic perspective by Van Leeuwen (1997, 2008) and of the Appraisal system by Martin and White (2005). As we develop the argumentation on thesobre social role of religion in this thesis, we make use of the authors such as Freston (1994), Oro (1997, 2003), Campos (1996, 1999), Mariano (1999), Meneses (2008), among several ones. We have also used a series of concepts and categories coming from the field of communication and marketing on the business social responsability and social marketing . In this area, we take as references the contributions of Bueno (2003), Fossá and Sartoretto (2003) and Zenone (2006). The corpus of the work is framed by news taken at the newspaper Folha Universal, in which are given the social responsibility actions of the church . The timeframe used was on the editions of 2010 thru 2012. Results found at he analysis of the News lead to semantic features of Assessment of Affection, Judgment and Appreciation, many times followed by Gradation, and the Attribution, one of the subsystems of the Attachment, are evidence of positive assessments for the Universal Church and its agents and make up rethorical elements which provide structure for the discourse of the Universal Church at the newspaper Folha Universal consisted of its image (style) of social responsibility . Results show that the most frequente social actors of the discourse are, on one hand, the Universal Church itself and its volunteers, famous (actors, actresses, presenters), politicians and authorities, on the other hand, the population which was helped by the Church social projects . The first group seems to be Always activated, however the second one, most of the time rather passive. These are also represented by assimilation in most of the occurrences, however the other ones by individualization and nomination entitled by honorification, except for the volunteers that are represented either as an individual, or as a groupSituada na Linguística Aplicada (PENNYCOOK, 1998; MOITA LOPES, 2003, 2006, 2008, 2009), esta tese, que se inscreve em uma abordagem qualitativo-interpretativista de perspectiva analista critico, se debruça sobre o discurso da responsabilidade social e a forma como este é empregado na busca por legitimação e prestígio dentro do campo religioso neopentecostal brasileiro, mais especificamente da Igreja Universal do Reino de Deus. O objetivo geral desta pesquisa é refletir sobre o discurso da responsabilidade social e a retórica da autopromoção da Igreja Universal através do papel dos atores sociais na construção de sua(s) identidade(s), materializados no jornal Folha Universal. Para isso, conjugamos, nesta pesquisa, análises sociais e discursivas. Na faceta linguístico-discursiva, a pesquisa se baseou na Análise Crítica do Discurso (ACD), principalmente em Fairclough (2001, 2003, 2006), uma proposta que fornece ferramentas teórico-metodológicas para investigar a linguagem além das estruturas linguísticas, ou seja, o discurso, as práticas sociais nas quais ele ocorre e as estruturas sociais mais amplas. Também foram utilizados pressupostos teóricos da Linguística Sistêmico-Funcional (LSF), combinando categorias do Sistema de Transitividade de Halliday (1994, 2004), das formas de representação de atores sociais na perspectiva sóciosemântica de van Leeuwen (1997, 2008) e do Sistema de Avaliatividade de Martin e White (2005). Ao desenvolvermos a argumentação sobre a função social da religião nesta tese, servimo-nos de autores como Freston (1994), Oro (1997, 2003), Campos (1996, 1999), Mariano (1999), Meneses (2008), entre outros. Utilizamos também uma série de conceitos e categorias advindas do campo da comunicação e marketing sobre a responsabilidade social empresarial e o marketing social. Nesta área, tomamos como referências as contribuições de Bueno (2003), Fossá e Sartoretto (2003), Bonotto e Peruzzolo (2003) e Zenone (2006). O corpus do trabalho é constituído por notícias veiculadas no jornal Folha Universal, nas quais são noticiadas as ações de responsabilidade social da igreja. O recorte temporal estabelecido ficou sobre as edições dos anos de 2010 a 2012. Os resultados encontrados na análise das notícias sinalizam que os traços semânticos de Avaliatividade do tipo Afeto, Julgamento e Apreciação, muitas vezes acompanhados de Gradação, e a Atribuição, um dos subsistemas do Engajamento, evidenciam avaliações positivas para a Igreja Universal e seus agentes e constituem elementos retóricos estruturadores do discurso da Igreja Universal no jornal Folha Universal constitutivos da sua imagem (estilo) de responsabilidade social. Os resultados mostram que os atores sociais mais frequentes no discurso são, de um lado, a própria Igreja Universal e seus voluntários, os famosos (atores, atrizes, apresentadores), políticos e autoridades, e de outro, a população assistida pelos projetos sociais da Igreja. O primeiro grupo aparece sempre ativado, já esse último, na maioria das vezes, passivado. Estes também são representados por assimilação em boa parte das ocorrências, já aqueles por individualização e nomeação titulada por honorificação, com exceção dos voluntários que ora são representados de forma individualizada, ora como grupoCoordenação de Aperfeiçoamento de Pessoal de Nível Superiorapplication/pdfporUniversidade Federal do Rio Grande do NortePrograma de Pós-Graduação em Estudos da LinguagemUFRNBRLinguística Aplicada; Literatura ComparadaAnálise crítica do discurso. Sistema de avaliatividade. Responsabilidade social. Representação de atores sociaisCritical analysis of the discourse. Appraisal system. Social responsability. Representation of social actorsCNPQ::LINGUISTICA, LETRAS E ARTES::LINGUISTICAEntre a fé, a obra social e a publicidade: uma análise crítica do discurso da responsabilidade social da Igreja Universal do Reino de Deusinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/doctoralThesisinfo:eu-repo/semantics/openAccessreponame:Repositório Institucional da UFRNinstname:Universidade Federal do Rio Grande do Norte (UFRN)instacron:UFRNORIGINALDerliMO_TESE.pdfapplication/pdf3084784https://repositorio.ufrn.br/bitstream/123456789/16374/1/DerliMO_TESE.pdf94db9c6aa7de820af00856e8957f6505MD51TEXTDerliMO_TESE.pdf.txtDerliMO_TESE.pdf.txtExtracted texttext/plain427293https://repositorio.ufrn.br/bitstream/123456789/16374/6/DerliMO_TESE.pdf.txt9f1e9e182f5daf02b214639a2c751debMD56THUMBNAILDerliMO_TESE.pdf.jpgDerliMO_TESE.pdf.jpgIM Thumbnailimage/jpeg2033https://repositorio.ufrn.br/bitstream/123456789/16374/7/DerliMO_TESE.pdf.jpg90796e03b92e469c316d14c1f6c291ffMD57123456789/163742017-11-04 02:13:50.506oai:https://repositorio.ufrn.br:123456789/16374Repositório de PublicaçõesPUBhttp://repositorio.ufrn.br/oai/opendoar:2017-11-04T05:13:50Repositório Institucional da UFRN - Universidade Federal do Rio Grande do Norte (UFRN)false |
dc.title.por.fl_str_mv |
Entre a fé, a obra social e a publicidade: uma análise crítica do discurso da responsabilidade social da Igreja Universal do Reino de Deus |
title |
Entre a fé, a obra social e a publicidade: uma análise crítica do discurso da responsabilidade social da Igreja Universal do Reino de Deus |
spellingShingle |
Entre a fé, a obra social e a publicidade: uma análise crítica do discurso da responsabilidade social da Igreja Universal do Reino de Deus Oliveira, Derli Machado de Análise crítica do discurso. Sistema de avaliatividade. Responsabilidade social. Representação de atores sociais Critical analysis of the discourse. Appraisal system. Social responsability. Representation of social actors CNPQ::LINGUISTICA, LETRAS E ARTES::LINGUISTICA |
title_short |
Entre a fé, a obra social e a publicidade: uma análise crítica do discurso da responsabilidade social da Igreja Universal do Reino de Deus |
title_full |
Entre a fé, a obra social e a publicidade: uma análise crítica do discurso da responsabilidade social da Igreja Universal do Reino de Deus |
title_fullStr |
Entre a fé, a obra social e a publicidade: uma análise crítica do discurso da responsabilidade social da Igreja Universal do Reino de Deus |
title_full_unstemmed |
Entre a fé, a obra social e a publicidade: uma análise crítica do discurso da responsabilidade social da Igreja Universal do Reino de Deus |
title_sort |
Entre a fé, a obra social e a publicidade: uma análise crítica do discurso da responsabilidade social da Igreja Universal do Reino de Deus |
author |
Oliveira, Derli Machado de |
author_facet |
Oliveira, Derli Machado de |
author_role |
author |
dc.contributor.authorID.por.fl_str_mv |
|
dc.contributor.authorLattes.por.fl_str_mv |
http://lattes.cnpq.br/7130365050644277 |
dc.contributor.advisorID.por.fl_str_mv |
|
dc.contributor.advisorLattes.por.fl_str_mv |
http://lattes.cnpq.br/0743019098101887 |
dc.contributor.referees1.pt_BR.fl_str_mv |
Carvalho, Maria Leônia Garcia Costa |
dc.contributor.referees1ID.por.fl_str_mv |
|
dc.contributor.referees1Lattes.por.fl_str_mv |
http://lattes.cnpq.br/6715427937592687 |
dc.contributor.referees2.pt_BR.fl_str_mv |
Silva, Célia Maria Medeiros Barbosa da |
dc.contributor.referees2ID.por.fl_str_mv |
|
dc.contributor.referees2Lattes.por.fl_str_mv |
http://lattes.cnpq.br/4710381196001278 |
dc.contributor.referees3.pt_BR.fl_str_mv |
Campos, Sulemi Fabiano |
dc.contributor.referees3ID.por.fl_str_mv |
|
dc.contributor.referees3Lattes.por.fl_str_mv |
http://lattes.cnpq.br/4256675396235128 |
dc.contributor.referees4.pt_BR.fl_str_mv |
Costa, Marcos Antonio |
dc.contributor.referees4ID.por.fl_str_mv |
|
dc.contributor.referees4Lattes.por.fl_str_mv |
http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4798549T9 |
dc.contributor.author.fl_str_mv |
Oliveira, Derli Machado de |
dc.contributor.advisor1.fl_str_mv |
Pedrosa, Cleide Emília Faye |
contributor_str_mv |
Pedrosa, Cleide Emília Faye |
dc.subject.por.fl_str_mv |
Análise crítica do discurso. Sistema de avaliatividade. Responsabilidade social. Representação de atores sociais |
topic |
Análise crítica do discurso. Sistema de avaliatividade. Responsabilidade social. Representação de atores sociais Critical analysis of the discourse. Appraisal system. Social responsability. Representation of social actors CNPQ::LINGUISTICA, LETRAS E ARTES::LINGUISTICA |
dc.subject.eng.fl_str_mv |
Critical analysis of the discourse. Appraisal system. Social responsability. Representation of social actors |
dc.subject.cnpq.fl_str_mv |
CNPQ::LINGUISTICA, LETRAS E ARTES::LINGUISTICA |
description |
Situated on Applied Linguistics (PENNYCOOK, 1998; MOITA LOPES, 2003, 2006, 2008, 2009), this thesis, which is inscribed in a qualitative-interpretative approach of a critical analysis perspective , lies on the speech of social responsibility and the way like that is employed in seeking for legitimacy and prestige within the neopentecostal brazilian religious field, more specifically of the Universal Church of the Kingdom of God. The general goal of this research is t reflect upon the speech on social responsibility and the rethoric of selfpromotion of the Universal Church through the role of social actors in the making of his her identities, materialized in the newspaper Folha Universal. In order to achieve that, we have conjugated, in this research, social and discursive analysis. On the linguistic-discursive approach, the research is based on the Critical Analysis of Discourse (ACD), specially in Fairclough (2001, 2003, 2006), a proposal that provides theoretical-methodological tools to investigate the language beyond the linguistic structures , that is, the discourse, social practices in which it occurs and more ample structures. Theoretical assumptions were also used of Sistemico-Functional Linguistics(LSF), matching with categories of the Transitivity System of Halliday (1994, 2004), of the forms of representation of social actors in the socioeconomic perspective by Van Leeuwen (1997, 2008) and of the Appraisal system by Martin and White (2005). As we develop the argumentation on thesobre social role of religion in this thesis, we make use of the authors such as Freston (1994), Oro (1997, 2003), Campos (1996, 1999), Mariano (1999), Meneses (2008), among several ones. We have also used a series of concepts and categories coming from the field of communication and marketing on the business social responsability and social marketing . In this area, we take as references the contributions of Bueno (2003), Fossá and Sartoretto (2003) and Zenone (2006). The corpus of the work is framed by news taken at the newspaper Folha Universal, in which are given the social responsibility actions of the church . The timeframe used was on the editions of 2010 thru 2012. Results found at he analysis of the News lead to semantic features of Assessment of Affection, Judgment and Appreciation, many times followed by Gradation, and the Attribution, one of the subsystems of the Attachment, are evidence of positive assessments for the Universal Church and its agents and make up rethorical elements which provide structure for the discourse of the Universal Church at the newspaper Folha Universal consisted of its image (style) of social responsibility . Results show that the most frequente social actors of the discourse are, on one hand, the Universal Church itself and its volunteers, famous (actors, actresses, presenters), politicians and authorities, on the other hand, the population which was helped by the Church social projects . The first group seems to be Always activated, however the second one, most of the time rather passive. These are also represented by assimilation in most of the occurrences, however the other ones by individualization and nomination entitled by honorification, except for the volunteers that are represented either as an individual, or as a group |
publishDate |
2013 |
dc.date.available.fl_str_mv |
2013-05-13 2014-12-17T15:07:16Z |
dc.date.issued.fl_str_mv |
2013-04-08 |
dc.date.accessioned.fl_str_mv |
2014-12-17T15:07:16Z |
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info:eu-repo/semantics/publishedVersion |
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info:eu-repo/semantics/doctoralThesis |
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OLIVEIRA, Derli Machado de. Entre a fé, a obra social e a publicidade: uma análise crítica do discurso da responsabilidade social da Igreja Universal do Reino de Deus. 2013. 177 f. Tese (Doutorado em Linguística Aplicada; Literatura Comparada) - Universidade Federal do Rio Grande do Norte, Natal, 2013. |
dc.identifier.uri.fl_str_mv |
https://repositorio.ufrn.br/jspui/handle/123456789/16374 |
identifier_str_mv |
OLIVEIRA, Derli Machado de. Entre a fé, a obra social e a publicidade: uma análise crítica do discurso da responsabilidade social da Igreja Universal do Reino de Deus. 2013. 177 f. Tese (Doutorado em Linguística Aplicada; Literatura Comparada) - Universidade Federal do Rio Grande do Norte, Natal, 2013. |
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https://repositorio.ufrn.br/jspui/handle/123456789/16374 |
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UFRN |
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BR |
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Linguística Aplicada; Literatura Comparada |
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Universidade Federal do Rio Grande do Norte |
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