Development of new products in a veterinary chemical company

• Autor(a) principal: Queiroz, Jamerson Viegas
• Data de Publicação: 2014
• Outros Autores: Penedo, Antonio Sergio Torres, Souza, Gustavo Henrique Silva de, Lima, Nilton Cesar, Silveira-Martins, Elvis, Costa, Antonio Carlos Silva, Silva, Thiago Emídio Esteves da
• Tipo de documento: Artigo
• Idioma: eng
• Título da fonte: Repositório Institucional da UFRN
• Texto Completo: https://repositorio.ufrn.br/handle/123456789/31144
• topic: Development of New Products; Innovation; Research and Development; Veterinary Chemical Products

Demands for greater work capacity and increasing competition in various sectors of Brazil economy, is leading to urge of making techniques and processes continuously efficient. Within moderns business, the development of new products and processes is highlighted as differential in environment competitiveness at organizational and global levels. In Brazil, although these are becoming more frequent, studies on the development process of new products has newness conceptual in implementation of the economic sectors/large industrial. This shows the need for research that takes into consideration the factors considered impactful addressed by business institutions and practices used by them in the development process of new products. Thus, this study has an interest in presenting the process of new product development in a company that operates with veterinary chemical products. Study is aimed at identifying the responsible factors for the prominent business success and financial of products developed by that company