CREATION: creativity techniques to generate ideas of new products

Detalhes bibliográficos
Autor(a) principal: González, Mario Orestes Aguirre
Data de Publicação: 2019
Outros Autores: Fernandes, Marcela Squires Galvão
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Institucional da UFRN
Texto Completo: https://repositorio.ufrn.br/handle/123456789/32981
http://dx.doi.org/10.4322/pmd.2019.012
Resumo: This article aims to propose a new creativity technique to generate ideas for new products. The research method is characterized as action research due to the participation of researchers within the problem situation. The proposed technique, which was named CREATION – Clarify and explicit the context of the development, Relate about creativity and innovation, Explain the generation of words and elements, Apply and communicate the first word, Think fast the next words, Interpret and choose the words, Organize the words to construct ideas, Now expose the ideas – was conceived through interventions in organizations that manufacture handicraft products. For the application of the technique a dynamic that takes into account three phases is required to be used: Planning, Implementation and Analysis. During the application of the technique about 30 ideas have been generated, all considered new, in six sessions of the pilot test interventions in artisan communities
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spelling González, Mario Orestes AguirreFernandes, Marcela Squires Galvão2021-08-03T19:44:03Z2021-08-03T19:44:03Z2019FERNANDES, Marcela; GONZÁLEZ, Mario. CREATION: creativity techniques to generate ideas of new products. Product Management & Development, [S.L.], v. 17, n. 2, p. 102-109, 2019. Disponível em: https://www.pmd.igdp.org.br/article/doi/10.4322/pmd.2019.012. Acesso em: 29 abr. 2021. http://dx.doi.org/10.4322/pmd.2019.012.2237-5228https://repositorio.ufrn.br/handle/123456789/32981http://dx.doi.org/10.4322/pmd.2019.012Instituto de Inovação e Gestão de Desenvolvimento do ProdutoCreativityGeneration of ideasTechniqueCREATION: creativity techniques to generate ideas of new productsinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleThis article aims to propose a new creativity technique to generate ideas for new products. The research method is characterized as action research due to the participation of researchers within the problem situation. The proposed technique, which was named CREATION – Clarify and explicit the context of the development, Relate about creativity and innovation, Explain the generation of words and elements, Apply and communicate the first word, Think fast the next words, Interpret and choose the words, Organize the words to construct ideas, Now expose the ideas – was conceived through interventions in organizations that manufacture handicraft products. For the application of the technique a dynamic that takes into account three phases is required to be used: Planning, Implementation and Analysis. During the application of the technique about 30 ideas have been generated, all considered new, in six sessions of the pilot test interventions in artisan communitiesengreponame:Repositório Institucional da UFRNinstname:Universidade Federal do Rio Grande do Norte (UFRN)instacron:UFRNinfo:eu-repo/semantics/openAccessORIGINALCREATION-CreativityTechniques_Gonzalez_2019.pdfCREATION-CreativityTechniques_Gonzalez_2019.pdfapplication/pdf1057442https://repositorio.ufrn.br/bitstream/123456789/32981/1/CREATION-CreativityTechniques_Gonzalez_2019.pdff4066cbb642f31c5f1d16494ce227eb4MD51LICENSElicense.txtlicense.txttext/plain; charset=utf-81484https://repositorio.ufrn.br/bitstream/123456789/32981/2/license.txte9597aa2854d128fd968be5edc8a28d9MD52123456789/329812021-08-03 16:44:03.743oai:https://repositorio.ufrn.br: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Repositório de PublicaçõesPUBhttp://repositorio.ufrn.br/oai/opendoar:2021-08-03T19:44:03Repositório Institucional da UFRN - Universidade Federal do Rio Grande do Norte (UFRN)false
dc.title.pt_BR.fl_str_mv CREATION: creativity techniques to generate ideas of new products
title CREATION: creativity techniques to generate ideas of new products
spellingShingle CREATION: creativity techniques to generate ideas of new products
González, Mario Orestes Aguirre
Creativity
Generation of ideas
Technique
title_short CREATION: creativity techniques to generate ideas of new products
title_full CREATION: creativity techniques to generate ideas of new products
title_fullStr CREATION: creativity techniques to generate ideas of new products
title_full_unstemmed CREATION: creativity techniques to generate ideas of new products
title_sort CREATION: creativity techniques to generate ideas of new products
author González, Mario Orestes Aguirre
author_facet González, Mario Orestes Aguirre
Fernandes, Marcela Squires Galvão
author_role author
author2 Fernandes, Marcela Squires Galvão
author2_role author
dc.contributor.author.fl_str_mv González, Mario Orestes Aguirre
Fernandes, Marcela Squires Galvão
dc.subject.por.fl_str_mv Creativity
Generation of ideas
Technique
topic Creativity
Generation of ideas
Technique
description This article aims to propose a new creativity technique to generate ideas for new products. The research method is characterized as action research due to the participation of researchers within the problem situation. The proposed technique, which was named CREATION – Clarify and explicit the context of the development, Relate about creativity and innovation, Explain the generation of words and elements, Apply and communicate the first word, Think fast the next words, Interpret and choose the words, Organize the words to construct ideas, Now expose the ideas – was conceived through interventions in organizations that manufacture handicraft products. For the application of the technique a dynamic that takes into account three phases is required to be used: Planning, Implementation and Analysis. During the application of the technique about 30 ideas have been generated, all considered new, in six sessions of the pilot test interventions in artisan communities
publishDate 2019
dc.date.issued.fl_str_mv 2019
dc.date.accessioned.fl_str_mv 2021-08-03T19:44:03Z
dc.date.available.fl_str_mv 2021-08-03T19:44:03Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.citation.fl_str_mv FERNANDES, Marcela; GONZÁLEZ, Mario. CREATION: creativity techniques to generate ideas of new products. Product Management & Development, [S.L.], v. 17, n. 2, p. 102-109, 2019. Disponível em: https://www.pmd.igdp.org.br/article/doi/10.4322/pmd.2019.012. Acesso em: 29 abr. 2021. http://dx.doi.org/10.4322/pmd.2019.012.
dc.identifier.uri.fl_str_mv https://repositorio.ufrn.br/handle/123456789/32981
dc.identifier.issn.none.fl_str_mv 2237-5228
dc.identifier.doi.none.fl_str_mv http://dx.doi.org/10.4322/pmd.2019.012
identifier_str_mv FERNANDES, Marcela; GONZÁLEZ, Mario. CREATION: creativity techniques to generate ideas of new products. Product Management & Development, [S.L.], v. 17, n. 2, p. 102-109, 2019. Disponível em: https://www.pmd.igdp.org.br/article/doi/10.4322/pmd.2019.012. Acesso em: 29 abr. 2021. http://dx.doi.org/10.4322/pmd.2019.012.
2237-5228
url https://repositorio.ufrn.br/handle/123456789/32981
http://dx.doi.org/10.4322/pmd.2019.012
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language eng
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eu_rights_str_mv openAccess
dc.publisher.none.fl_str_mv Instituto de Inovação e Gestão de Desenvolvimento do Produto
publisher.none.fl_str_mv Instituto de Inovação e Gestão de Desenvolvimento do Produto
dc.source.none.fl_str_mv reponame:Repositório Institucional da UFRN
instname:Universidade Federal do Rio Grande do Norte (UFRN)
instacron:UFRN
instname_str Universidade Federal do Rio Grande do Norte (UFRN)
instacron_str UFRN
institution UFRN
reponame_str Repositório Institucional da UFRN
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