CREATION: creativity techniques to generate ideas of new products
Autor(a) principal: | |
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Data de Publicação: | 2019 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Institucional da UFRN |
Texto Completo: | https://repositorio.ufrn.br/handle/123456789/32981 http://dx.doi.org/10.4322/pmd.2019.012 |
Resumo: | This article aims to propose a new creativity technique to generate ideas for new products. The research method is characterized as action research due to the participation of researchers within the problem situation. The proposed technique, which was named CREATION – Clarify and explicit the context of the development, Relate about creativity and innovation, Explain the generation of words and elements, Apply and communicate the first word, Think fast the next words, Interpret and choose the words, Organize the words to construct ideas, Now expose the ideas – was conceived through interventions in organizations that manufacture handicraft products. For the application of the technique a dynamic that takes into account three phases is required to be used: Planning, Implementation and Analysis. During the application of the technique about 30 ideas have been generated, all considered new, in six sessions of the pilot test interventions in artisan communities |
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González, Mario Orestes AguirreFernandes, Marcela Squires Galvão2021-08-03T19:44:03Z2021-08-03T19:44:03Z2019FERNANDES, Marcela; GONZÁLEZ, Mario. CREATION: creativity techniques to generate ideas of new products. Product Management & Development, [S.L.], v. 17, n. 2, p. 102-109, 2019. Disponível em: https://www.pmd.igdp.org.br/article/doi/10.4322/pmd.2019.012. Acesso em: 29 abr. 2021. http://dx.doi.org/10.4322/pmd.2019.012.2237-5228https://repositorio.ufrn.br/handle/123456789/32981http://dx.doi.org/10.4322/pmd.2019.012Instituto de Inovação e Gestão de Desenvolvimento do ProdutoCreativityGeneration of ideasTechniqueCREATION: creativity techniques to generate ideas of new productsinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleThis article aims to propose a new creativity technique to generate ideas for new products. The research method is characterized as action research due to the participation of researchers within the problem situation. The proposed technique, which was named CREATION – Clarify and explicit the context of the development, Relate about creativity and innovation, Explain the generation of words and elements, Apply and communicate the first word, Think fast the next words, Interpret and choose the words, Organize the words to construct ideas, Now expose the ideas – was conceived through interventions in organizations that manufacture handicraft products. For the application of the technique a dynamic that takes into account three phases is required to be used: Planning, Implementation and Analysis. During the application of the technique about 30 ideas have been generated, all considered new, in six sessions of the pilot test interventions in artisan communitiesengreponame:Repositório Institucional da UFRNinstname:Universidade Federal do Rio Grande do Norte (UFRN)instacron:UFRNinfo:eu-repo/semantics/openAccessORIGINALCREATION-CreativityTechniques_Gonzalez_2019.pdfCREATION-CreativityTechniques_Gonzalez_2019.pdfapplication/pdf1057442https://repositorio.ufrn.br/bitstream/123456789/32981/1/CREATION-CreativityTechniques_Gonzalez_2019.pdff4066cbb642f31c5f1d16494ce227eb4MD51LICENSElicense.txtlicense.txttext/plain; charset=utf-81484https://repositorio.ufrn.br/bitstream/123456789/32981/2/license.txte9597aa2854d128fd968be5edc8a28d9MD52123456789/329812021-08-03 16:44:03.743oai:https://repositorio.ufrn.br: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Repositório de PublicaçõesPUBhttp://repositorio.ufrn.br/oai/opendoar:2021-08-03T19:44:03Repositório Institucional da UFRN - Universidade Federal do Rio Grande do Norte (UFRN)false |
dc.title.pt_BR.fl_str_mv |
CREATION: creativity techniques to generate ideas of new products |
title |
CREATION: creativity techniques to generate ideas of new products |
spellingShingle |
CREATION: creativity techniques to generate ideas of new products González, Mario Orestes Aguirre Creativity Generation of ideas Technique |
title_short |
CREATION: creativity techniques to generate ideas of new products |
title_full |
CREATION: creativity techniques to generate ideas of new products |
title_fullStr |
CREATION: creativity techniques to generate ideas of new products |
title_full_unstemmed |
CREATION: creativity techniques to generate ideas of new products |
title_sort |
CREATION: creativity techniques to generate ideas of new products |
author |
González, Mario Orestes Aguirre |
author_facet |
González, Mario Orestes Aguirre Fernandes, Marcela Squires Galvão |
author_role |
author |
author2 |
Fernandes, Marcela Squires Galvão |
author2_role |
author |
dc.contributor.author.fl_str_mv |
González, Mario Orestes Aguirre Fernandes, Marcela Squires Galvão |
dc.subject.por.fl_str_mv |
Creativity Generation of ideas Technique |
topic |
Creativity Generation of ideas Technique |
description |
This article aims to propose a new creativity technique to generate ideas for new products. The research method is characterized as action research due to the participation of researchers within the problem situation. The proposed technique, which was named CREATION – Clarify and explicit the context of the development, Relate about creativity and innovation, Explain the generation of words and elements, Apply and communicate the first word, Think fast the next words, Interpret and choose the words, Organize the words to construct ideas, Now expose the ideas – was conceived through interventions in organizations that manufacture handicraft products. For the application of the technique a dynamic that takes into account three phases is required to be used: Planning, Implementation and Analysis. During the application of the technique about 30 ideas have been generated, all considered new, in six sessions of the pilot test interventions in artisan communities |
publishDate |
2019 |
dc.date.issued.fl_str_mv |
2019 |
dc.date.accessioned.fl_str_mv |
2021-08-03T19:44:03Z |
dc.date.available.fl_str_mv |
2021-08-03T19:44:03Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.citation.fl_str_mv |
FERNANDES, Marcela; GONZÁLEZ, Mario. CREATION: creativity techniques to generate ideas of new products. Product Management & Development, [S.L.], v. 17, n. 2, p. 102-109, 2019. Disponível em: https://www.pmd.igdp.org.br/article/doi/10.4322/pmd.2019.012. Acesso em: 29 abr. 2021. http://dx.doi.org/10.4322/pmd.2019.012. |
dc.identifier.uri.fl_str_mv |
https://repositorio.ufrn.br/handle/123456789/32981 |
dc.identifier.issn.none.fl_str_mv |
2237-5228 |
dc.identifier.doi.none.fl_str_mv |
http://dx.doi.org/10.4322/pmd.2019.012 |
identifier_str_mv |
FERNANDES, Marcela; GONZÁLEZ, Mario. CREATION: creativity techniques to generate ideas of new products. Product Management & Development, [S.L.], v. 17, n. 2, p. 102-109, 2019. Disponível em: https://www.pmd.igdp.org.br/article/doi/10.4322/pmd.2019.012. Acesso em: 29 abr. 2021. http://dx.doi.org/10.4322/pmd.2019.012. 2237-5228 |
url |
https://repositorio.ufrn.br/handle/123456789/32981 http://dx.doi.org/10.4322/pmd.2019.012 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.publisher.none.fl_str_mv |
Instituto de Inovação e Gestão de Desenvolvimento do Produto |
publisher.none.fl_str_mv |
Instituto de Inovação e Gestão de Desenvolvimento do Produto |
dc.source.none.fl_str_mv |
reponame:Repositório Institucional da UFRN instname:Universidade Federal do Rio Grande do Norte (UFRN) instacron:UFRN |
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