Integrating strategic and sustainable design approach for innovation process: a cement case study
Autor(a) principal: | |
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Data de Publicação: | 2014 |
Outros Autores: | , , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Institucional da UFRN |
Texto Completo: | https://repositorio.ufrn.br/jspui/handle/123456789/18505 |
Resumo: | Global society and technology have changed the relationships of the market. Quality and cost are not the main aspects of any industrial product. On the other hand, design, innovation and sustainability became significant requirements to company’s competitiveness. In this context, the design approach has shown evolutions, integrating social and environmental aspects beside traditional aspects such as technical and economic. Still, design has been becoming a strategic opportunity for companies, improving their competitiveness and increasing their market share. Thus, this research has analyzed the integration of both the Sustainable Design and Strategic Design Coaching (SDC) method in the making decision activities of companies. A cement company (BQMIL) was assigned as case study, in which the previous results have pointed out the significant hole of those concepts to generate Eco-innovation and Eco-Brand to increase its market share, corroborating the expectative of the design team |
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Silva, Cristiano Alves daMacedo, SusieNegreiros, GilenoRibeiro, Kilder2015-02-25T15:08:57Z2015-02-25T15:08:57Z2014ALVES, C. ; MACEDO, S. ; NEGREIROS, G. ; RIBEIRO, K. . Integrating strategic and sustainable design approach for innovation process: a cement case study. e-Revista LOGO, Santa catarina, v. 3, n. 1, p. 72-82, 2014. ISSN: 2238-2542. Disponível em: <http://incubadora.periodicos.ufsc.br/index.php/eRevistaLOGO/issue/view/479/showToc> Acesso em: 26 Jan. 20152238-2542https://repositorio.ufrn.br/jspui/handle/123456789/18505Global society and technology have changed the relationships of the market. Quality and cost are not the main aspects of any industrial product. On the other hand, design, innovation and sustainability became significant requirements to company’s competitiveness. In this context, the design approach has shown evolutions, integrating social and environmental aspects beside traditional aspects such as technical and economic. Still, design has been becoming a strategic opportunity for companies, improving their competitiveness and increasing their market share. Thus, this research has analyzed the integration of both the Sustainable Design and Strategic Design Coaching (SDC) method in the making decision activities of companies. A cement company (BQMIL) was assigned as case study, in which the previous results have pointed out the significant hole of those concepts to generate Eco-innovation and Eco-Brand to increase its market share, corroborating the expectative of the design teamStrategic DesignSustainable BrandSustainable DesignIntegrating strategic and sustainable design approach for innovation process: a cement case studyIntegrando abordagens de design estratégico e sustentável para o processo de inovação: o cimento como estudo de casoinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleengreponame:Repositório Institucional da UFRNinstname:Universidade Federal do Rio Grande do Norte (UFRN)instacron:UFRNinfo:eu-repo/semantics/openAccessORIGINALCristiano Alves_Integrating Strategic.pdfCristiano Alves_Integrating Strategic.pdfapplication/pdf1039293https://repositorio.ufrn.br/bitstream/123456789/18505/1/Cristiano%20Alves_Integrating%20Strategic.pdf045b72bdceda5f4387591db7e894365fMD51LICENSElicense.txtlicense.txttext/plain; charset=utf-81563https://repositorio.ufrn.br/bitstream/123456789/18505/2/license.txt2fca3d993fd069474a9dfb5156c39499MD52TEXTCristiano Alves_Integrating Strategic.pdf.txtCristiano Alves_Integrating Strategic.pdf.txtExtracted texttext/plain20828https://repositorio.ufrn.br/bitstream/123456789/18505/7/Cristiano%20Alves_Integrating%20Strategic.pdf.txtb9ac66809f9605352a5736fda5566e37MD57THUMBNAILCristiano Alves_Integrating Strategic.pdf.jpgCristiano Alves_Integrating Strategic.pdf.jpgIM Thumbnailimage/jpeg12005https://repositorio.ufrn.br/bitstream/123456789/18505/8/Cristiano%20Alves_Integrating%20Strategic.pdf.jpg671a3eae103d1fe5d4b4d5f78ee738a8MD58123456789/185052017-11-02 02:36:28.401oai:https://repositorio.ufrn.br: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ório de PublicaçõesPUBhttp://repositorio.ufrn.br/oai/opendoar:2017-11-02T05:36:28Repositório Institucional da UFRN - Universidade Federal do Rio Grande do Norte (UFRN)false |
dc.title.pt_BR.fl_str_mv |
Integrating strategic and sustainable design approach for innovation process: a cement case study |
dc.title.alternative.pt_BR.fl_str_mv |
Integrando abordagens de design estratégico e sustentável para o processo de inovação: o cimento como estudo de caso |
title |
Integrating strategic and sustainable design approach for innovation process: a cement case study |
spellingShingle |
Integrating strategic and sustainable design approach for innovation process: a cement case study Silva, Cristiano Alves da Strategic Design Sustainable Brand Sustainable Design |
title_short |
Integrating strategic and sustainable design approach for innovation process: a cement case study |
title_full |
Integrating strategic and sustainable design approach for innovation process: a cement case study |
title_fullStr |
Integrating strategic and sustainable design approach for innovation process: a cement case study |
title_full_unstemmed |
Integrating strategic and sustainable design approach for innovation process: a cement case study |
title_sort |
Integrating strategic and sustainable design approach for innovation process: a cement case study |
author |
Silva, Cristiano Alves da |
author_facet |
Silva, Cristiano Alves da Macedo, Susie Negreiros, Gileno Ribeiro, Kilder |
author_role |
author |
author2 |
Macedo, Susie Negreiros, Gileno Ribeiro, Kilder |
author2_role |
author author author |
dc.contributor.author.fl_str_mv |
Silva, Cristiano Alves da Macedo, Susie Negreiros, Gileno Ribeiro, Kilder |
dc.subject.por.fl_str_mv |
Strategic Design Sustainable Brand Sustainable Design |
topic |
Strategic Design Sustainable Brand Sustainable Design |
description |
Global society and technology have changed the relationships of the market. Quality and cost are not the main aspects of any industrial product. On the other hand, design, innovation and sustainability became significant requirements to company’s competitiveness. In this context, the design approach has shown evolutions, integrating social and environmental aspects beside traditional aspects such as technical and economic. Still, design has been becoming a strategic opportunity for companies, improving their competitiveness and increasing their market share. Thus, this research has analyzed the integration of both the Sustainable Design and Strategic Design Coaching (SDC) method in the making decision activities of companies. A cement company (BQMIL) was assigned as case study, in which the previous results have pointed out the significant hole of those concepts to generate Eco-innovation and Eco-Brand to increase its market share, corroborating the expectative of the design team |
publishDate |
2014 |
dc.date.issued.fl_str_mv |
2014 |
dc.date.accessioned.fl_str_mv |
2015-02-25T15:08:57Z |
dc.date.available.fl_str_mv |
2015-02-25T15:08:57Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.citation.fl_str_mv |
ALVES, C. ; MACEDO, S. ; NEGREIROS, G. ; RIBEIRO, K. . Integrating strategic and sustainable design approach for innovation process: a cement case study. e-Revista LOGO, Santa catarina, v. 3, n. 1, p. 72-82, 2014. ISSN: 2238-2542. Disponível em: <http://incubadora.periodicos.ufsc.br/index.php/eRevistaLOGO/issue/view/479/showToc> Acesso em: 26 Jan. 2015 |
dc.identifier.uri.fl_str_mv |
https://repositorio.ufrn.br/jspui/handle/123456789/18505 |
dc.identifier.issn.none.fl_str_mv |
2238-2542 |
identifier_str_mv |
ALVES, C. ; MACEDO, S. ; NEGREIROS, G. ; RIBEIRO, K. . Integrating strategic and sustainable design approach for innovation process: a cement case study. e-Revista LOGO, Santa catarina, v. 3, n. 1, p. 72-82, 2014. ISSN: 2238-2542. Disponível em: <http://incubadora.periodicos.ufsc.br/index.php/eRevistaLOGO/issue/view/479/showToc> Acesso em: 26 Jan. 2015 2238-2542 |
url |
https://repositorio.ufrn.br/jspui/handle/123456789/18505 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
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info:eu-repo/semantics/openAccess |
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openAccess |
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