Cada um e todos nós: Abordagem do consumo colaborativo no ambiente escolar através da metodologia HCD

• Autor(a) principal: Mendonça, Taynara
• Data de Publicação: 2015
• Tipo de documento: Trabalho de conclusão de curso
• Idioma: por
• Título da fonte: Repositório Institucional da UFRN
• Texto Completo: https://repositorio.ufrn.br/handle/123456789/47456
• topic: Escola Freinet; Consumo colaborativo; Inovação Social; Human Centered Design; Escola Freinet; collaborative consumption; social innovation; human centered design.

Living in a society based on consumption is putting the planet in an increasingly difficult position in relation to natural resources and the ecological balance. In this paper the design comes as innovative agent to seek more sustainable alternatives through the Collaborative Consumption. This type of social innovation aims at an effective decrease of the environmental impact caused by consumerism, changing the logic of possession and substituting the right to use. Within the context of Escola Freinet, the paper is the development of a collaborative action and hence a change in consumption habits in the elementary school students. Therefore, we used the methodology of the Human Centered Design (HCD) which, as the name suggests, puts the user at the center of project development. From the steps Hear, Create and Deliver, came to the result of the Toy Exchange, where kids learn in a playful way that a toy does not need to be brand new to provide fun. Thus, in this paper, the design is seen as an integrative discipline that takes shape as it acts as a catalyst for innovation.