Indigenous women and migrants: the experience of marketing products from the solidarity economy in solidarity not markets

Detalhes bibliográficos
Autor(a) principal: Pereira, Meire Joisy Almeida
Data de Publicação: 2011
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista de Administração de Roraima - RARR
Texto Completo: https://revista.ufrr.br/adminrr/article/view/582
Resumo: This article aims to reveal the process of marketing the products from thesolidarity economic enterprises – ESS of indigenous and migrants women in Boa Vista-RR supported by the technological incubator popular cooperative and collaborative enterprises, Federal University of Roraima – ITCPES/UFRR. The action was financed by PRONINCNational Program Support for the SENAES Incubators- the National Solidarity Economy Ministry of Labor and Employment, through FINEP – Projects from 2008 to 2010. The design of ITCPES/UFRR called Women Entrepreneurs in the Amazon was aimed at strengthening and supporting the marketing activities of ESS incubated in view of the generation of jobs, work and in come for women. The article also proposes to discuss theoretically the market. For ITCPES/UFRR the work was a challenge as it needed to reconcile the contradiction of joint production and marketing in markets not solidarity.
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spelling Indigenous women and migrants: the experience of marketing products from the solidarity economy in solidarity not marketsMulheres indígenas e migrantes: a experiência de comercializar produtos oriundos da economia solidária em mercados não solidáriosmarketingsolidarity economic enterprisesincubatormarketcomercializaçãoempreendimentos econômicos solidáriosincubadoramercado.This article aims to reveal the process of marketing the products from thesolidarity economic enterprises – ESS of indigenous and migrants women in Boa Vista-RR supported by the technological incubator popular cooperative and collaborative enterprises, Federal University of Roraima – ITCPES/UFRR. The action was financed by PRONINCNational Program Support for the SENAES Incubators- the National Solidarity Economy Ministry of Labor and Employment, through FINEP – Projects from 2008 to 2010. The design of ITCPES/UFRR called Women Entrepreneurs in the Amazon was aimed at strengthening and supporting the marketing activities of ESS incubated in view of the generation of jobs, work and in come for women. The article also proposes to discuss theoretically the market. For ITCPES/UFRR the work was a challenge as it needed to reconcile the contradiction of joint production and marketing in markets not solidarity.O presente artigo visa revelar o processo de comercialização dos produtos oriundos dos empreendimentos econômicos solidários – EES de mulheres indígenas e migrantes em Boa Vista-RR apoiados pela incubadora tecnológica de cooperativas populares e empreendimentos solidários da Universidade Federal de Roraima – ITCPES/UFRR. A ação foi financiada pelo PRONINC – Programa Nacional de apoio às Incubadoras da SENAES - Secretaria Nacional de Economia Solidária do Ministério do Trabalho e Emprego, por meio da FINEP – Financiadora de Projetos no período de 2008 à 2010. O projeto da ITCPES/UFRR denominado Mulheres Empreendedoras na Amazônia teve como meta fortalecer e apoiar as atividades de comercialização dos EES incubados, na perspectiva da geração de ocupação, trabalho e renda para as mulheres. O artigo também se propõe a debater teoricamente o mercado. Para a ITCPES/UFRR o trabalho foi um desafio na medida em que precisou compatibilizar a contradição da produção solidária e a comercialização em mercados não solidários.Universidade Federal de Roraima2011-09-28info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAdMapplication/pdfhttps://revista.ufrr.br/adminrr/article/view/58210.18227/rarr.v1i1.582Journal of Management of Roraima-RARR; Vol. 1 No. 1 (2011); 145-153Revista Administración de Roraima (RARR); Vol. 1 Núm. 1 (2011); 145-153Revista de Administração de Roraima - RARR; v. 1 n. 1 (2011); 145-1532237-8057reponame:Revista de Administração de Roraima - RARRinstname:Universidade Federal de Roraima (UFRR)instacron:UFRRporhttps://revista.ufrr.br/adminrr/article/view/582/597Pereira, Meire Joisy Almeidainfo:eu-repo/semantics/openAccess2015-07-20T13:39:24Zoai:oai.revista.ufrr.br:article/582Revistahttps://revista.ufrr.br/index.php/adminrr/PUBhttps://revista.ufrr.br/adminrr/oairarr.ufrr@gmail.com||emersonclaytonarantes@gmail.com2237-80572237-8057opendoar:2015-07-20T13:39:24Revista de Administração de Roraima - RARR - Universidade Federal de Roraima (UFRR)false
dc.title.none.fl_str_mv Indigenous women and migrants: the experience of marketing products from the solidarity economy in solidarity not markets
Mulheres indígenas e migrantes: a experiência de comercializar produtos oriundos da economia solidária em mercados não solidários
title Indigenous women and migrants: the experience of marketing products from the solidarity economy in solidarity not markets
spellingShingle Indigenous women and migrants: the experience of marketing products from the solidarity economy in solidarity not markets
Pereira, Meire Joisy Almeida
marketing
solidarity economic enterprises
incubator
market
comercialização
empreendimentos econômicos solidários
incubadora
mercado.
title_short Indigenous women and migrants: the experience of marketing products from the solidarity economy in solidarity not markets
title_full Indigenous women and migrants: the experience of marketing products from the solidarity economy in solidarity not markets
title_fullStr Indigenous women and migrants: the experience of marketing products from the solidarity economy in solidarity not markets
title_full_unstemmed Indigenous women and migrants: the experience of marketing products from the solidarity economy in solidarity not markets
title_sort Indigenous women and migrants: the experience of marketing products from the solidarity economy in solidarity not markets
author Pereira, Meire Joisy Almeida
author_facet Pereira, Meire Joisy Almeida
author_role author
dc.contributor.author.fl_str_mv Pereira, Meire Joisy Almeida
dc.subject.por.fl_str_mv marketing
solidarity economic enterprises
incubator
market
comercialização
empreendimentos econômicos solidários
incubadora
mercado.
topic marketing
solidarity economic enterprises
incubator
market
comercialização
empreendimentos econômicos solidários
incubadora
mercado.
description This article aims to reveal the process of marketing the products from thesolidarity economic enterprises – ESS of indigenous and migrants women in Boa Vista-RR supported by the technological incubator popular cooperative and collaborative enterprises, Federal University of Roraima – ITCPES/UFRR. The action was financed by PRONINCNational Program Support for the SENAES Incubators- the National Solidarity Economy Ministry of Labor and Employment, through FINEP – Projects from 2008 to 2010. The design of ITCPES/UFRR called Women Entrepreneurs in the Amazon was aimed at strengthening and supporting the marketing activities of ESS incubated in view of the generation of jobs, work and in come for women. The article also proposes to discuss theoretically the market. For ITCPES/UFRR the work was a challenge as it needed to reconcile the contradiction of joint production and marketing in markets not solidarity.
publishDate 2011
dc.date.none.fl_str_mv 2011-09-28
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
AdM
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://revista.ufrr.br/adminrr/article/view/582
10.18227/rarr.v1i1.582
url https://revista.ufrr.br/adminrr/article/view/582
identifier_str_mv 10.18227/rarr.v1i1.582
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://revista.ufrr.br/adminrr/article/view/582/597
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Federal de Roraima
publisher.none.fl_str_mv Universidade Federal de Roraima
dc.source.none.fl_str_mv Journal of Management of Roraima-RARR; Vol. 1 No. 1 (2011); 145-153
Revista Administración de Roraima (RARR); Vol. 1 Núm. 1 (2011); 145-153
Revista de Administração de Roraima - RARR; v. 1 n. 1 (2011); 145-153
2237-8057
reponame:Revista de Administração de Roraima - RARR
instname:Universidade Federal de Roraima (UFRR)
instacron:UFRR
instname_str Universidade Federal de Roraima (UFRR)
instacron_str UFRR
institution UFRR
reponame_str Revista de Administração de Roraima - RARR
collection Revista de Administração de Roraima - RARR
repository.name.fl_str_mv Revista de Administração de Roraima - RARR - Universidade Federal de Roraima (UFRR)
repository.mail.fl_str_mv rarr.ufrr@gmail.com||emersonclaytonarantes@gmail.com
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