Otakus : o consumo dos animes sob a perspectiva da web 2.0

Detalhes bibliográficos
Autor(a) principal: Silva, Anna Ingrid Muniz Prado
Data de Publicação: 2023
Tipo de documento: Trabalho de conclusão de curso
Idioma: por
Título da fonte: Repositório Institucional da UFS
Texto Completo: http://ri.ufs.br/jspui/handle/riufs/17698
Resumo: The central object of this research is the otakus, who are characterized as avid enthusiasts of manga and anime, and their relationship with Web 2.0 in Brazil. The main objective of the study is to understand how these fans use the digital platform to access their consumption products. Assuming that anime is a cultural media product aimed at promoting Japanese pop culture in the country, this research seeks to explore how Web 2.0 has impacted and transformed the way otakus consume and interact with this type of content through the Analysing Discourse of three objects.
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spelling Silva, Anna Ingrid Muniz PradoBraga, Claudomilson Fernandes2023-06-12T13:29:29Z2023-06-12T13:29:29Z2023-04-11Silva, Anna Ingrid Muniz Prado. Otakus : o consumo dos animes sob a perspectiva da web 2.0. São Cristóvão, 2023. Monografia (graduação em Publicidade e Propaganda) – Departamento de Comunicação Social, Centro de Ciências Sociais Aplicadas, Universidade Federal de Sergipe, São Cristóvão, SE, 2023http://ri.ufs.br/jspui/handle/riufs/17698The central object of this research is the otakus, who are characterized as avid enthusiasts of manga and anime, and their relationship with Web 2.0 in Brazil. The main objective of the study is to understand how these fans use the digital platform to access their consumption products. Assuming that anime is a cultural media product aimed at promoting Japanese pop culture in the country, this research seeks to explore how Web 2.0 has impacted and transformed the way otakus consume and interact with this type of content through the Analysing Discourse of three objects.O objeto central desta pesquisa são os otakus, que se caracterizam como entusiastas ávidos por mangás e animes, e a sua relação com a Web 2.0 no Brasil. O principal objetivo do estudo é compreender como esses fãs utilizam a plataforma digital para acessar seus produtos de consumo. Partindo do pressuposto de que o anime é um produto cultural midiático que visa a promoção da cultura pop japonesa no país, esta pesquisa busca explorar como a Web 2.0 tem impactado e transformado a maneira como os otakus consomem e interagem com esse tipo de conteúdo através da análise de discurso de três objetos.São Cristóvão, SEporComunicação socialPublicidadePropagandaAnimeOtakuWeb 2.0Cultura pop japonesaJaponese culture popCIENCIAS SOCIAIS APLICADAS::COMUNICACAO::RELACOES PUBLICAS E PROPAGANDAOtakus : o consumo dos animes sob a perspectiva da web 2.0info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/bachelorThesisUniversidade Federal de Sergipe (UFS)DCOS - Departamento de Comunicação Social – Publicidade e Propaganda – São Cristóvão - Presencialreponame:Repositório Institucional da UFSinstname:Universidade Federal de Sergipe (UFS)instacron:UFSinfo:eu-repo/semantics/openAccessLICENSElicense.txtlicense.txttext/plain; charset=utf-81475https://ri.ufs.br/jspui/bitstream/riufs/17698/1/license.txt098cbbf65c2c15e1fb2e49c5d306a44cMD51ORIGINALAnna_Ingrid_Muniz_Prado_Silva.pdfAnna_Ingrid_Muniz_Prado_Silva.pdfapplication/pdf2532035https://ri.ufs.br/jspui/bitstream/riufs/17698/2/Anna_Ingrid_Muniz_Prado_Silva.pdfc89dc14661db97a807b053d549855c87MD52TEXTAnna_Ingrid_Muniz_Prado_Silva.pdf.txtAnna_Ingrid_Muniz_Prado_Silva.pdf.txtExtracted texttext/plain121002https://ri.ufs.br/jspui/bitstream/riufs/17698/3/Anna_Ingrid_Muniz_Prado_Silva.pdf.txt3ef92a355b49051c4c8ae0516e8e04e7MD53THUMBNAILAnna_Ingrid_Muniz_Prado_Silva.pdf.jpgAnna_Ingrid_Muniz_Prado_Silva.pdf.jpgGenerated Thumbnailimage/jpeg1203https://ri.ufs.br/jspui/bitstream/riufs/17698/4/Anna_Ingrid_Muniz_Prado_Silva.pdf.jpg453c883a8163a3915be9259598610e6eMD54riufs/176982023-06-12 10:31:37.231oai:ufs.br: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Repositório InstitucionalPUBhttps://ri.ufs.br/oai/requestrepositorio@academico.ufs.bropendoar:2023-06-12T13:31:37Repositório Institucional da UFS - Universidade Federal de Sergipe (UFS)false
dc.title.pt_BR.fl_str_mv Otakus : o consumo dos animes sob a perspectiva da web 2.0
title Otakus : o consumo dos animes sob a perspectiva da web 2.0
spellingShingle Otakus : o consumo dos animes sob a perspectiva da web 2.0
Silva, Anna Ingrid Muniz Prado
Comunicação social
Publicidade
Propaganda
Anime
Otaku
Web 2.0
Cultura pop japonesa
Japonese culture pop
CIENCIAS SOCIAIS APLICADAS::COMUNICACAO::RELACOES PUBLICAS E PROPAGANDA
title_short Otakus : o consumo dos animes sob a perspectiva da web 2.0
title_full Otakus : o consumo dos animes sob a perspectiva da web 2.0
title_fullStr Otakus : o consumo dos animes sob a perspectiva da web 2.0
title_full_unstemmed Otakus : o consumo dos animes sob a perspectiva da web 2.0
title_sort Otakus : o consumo dos animes sob a perspectiva da web 2.0
author Silva, Anna Ingrid Muniz Prado
author_facet Silva, Anna Ingrid Muniz Prado
author_role author
dc.contributor.author.fl_str_mv Silva, Anna Ingrid Muniz Prado
dc.contributor.advisor1.fl_str_mv Braga, Claudomilson Fernandes
contributor_str_mv Braga, Claudomilson Fernandes
dc.subject.por.fl_str_mv Comunicação social
Publicidade
Propaganda
Anime
Otaku
Web 2.0
Cultura pop japonesa
topic Comunicação social
Publicidade
Propaganda
Anime
Otaku
Web 2.0
Cultura pop japonesa
Japonese culture pop
CIENCIAS SOCIAIS APLICADAS::COMUNICACAO::RELACOES PUBLICAS E PROPAGANDA
dc.subject.eng.fl_str_mv Japonese culture pop
dc.subject.cnpq.fl_str_mv CIENCIAS SOCIAIS APLICADAS::COMUNICACAO::RELACOES PUBLICAS E PROPAGANDA
description The central object of this research is the otakus, who are characterized as avid enthusiasts of manga and anime, and their relationship with Web 2.0 in Brazil. The main objective of the study is to understand how these fans use the digital platform to access their consumption products. Assuming that anime is a cultural media product aimed at promoting Japanese pop culture in the country, this research seeks to explore how Web 2.0 has impacted and transformed the way otakus consume and interact with this type of content through the Analysing Discourse of three objects.
publishDate 2023
dc.date.accessioned.fl_str_mv 2023-06-12T13:29:29Z
dc.date.available.fl_str_mv 2023-06-12T13:29:29Z
dc.date.issued.fl_str_mv 2023-04-11
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/bachelorThesis
format bachelorThesis
status_str publishedVersion
dc.identifier.citation.fl_str_mv Silva, Anna Ingrid Muniz Prado. Otakus : o consumo dos animes sob a perspectiva da web 2.0. São Cristóvão, 2023. Monografia (graduação em Publicidade e Propaganda) – Departamento de Comunicação Social, Centro de Ciências Sociais Aplicadas, Universidade Federal de Sergipe, São Cristóvão, SE, 2023
dc.identifier.uri.fl_str_mv http://ri.ufs.br/jspui/handle/riufs/17698
identifier_str_mv Silva, Anna Ingrid Muniz Prado. Otakus : o consumo dos animes sob a perspectiva da web 2.0. São Cristóvão, 2023. Monografia (graduação em Publicidade e Propaganda) – Departamento de Comunicação Social, Centro de Ciências Sociais Aplicadas, Universidade Federal de Sergipe, São Cristóvão, SE, 2023
url http://ri.ufs.br/jspui/handle/riufs/17698
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dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.publisher.initials.fl_str_mv Universidade Federal de Sergipe (UFS)
dc.publisher.department.fl_str_mv DCOS - Departamento de Comunicação Social – Publicidade e Propaganda – São Cristóvão - Presencial
dc.source.none.fl_str_mv reponame:Repositório Institucional da UFS
instname:Universidade Federal de Sergipe (UFS)
instacron:UFS
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