A influência da mídia na construção de ídolos esportivos para os jovens

• Autor(a) principal: Azevedo, Victor Valdez Dantas
• Data de Publicação: 2014
• Outros Autores: Mezzaroba, Cristiano, Zoboli, Fabio
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Repositório Institucional da UFS
• Texto Completo: http://ri.ufs.br/jspui/handle/riufs/11598
• topic: Mídia; Ídolos esportivos; Espetacularização esportiva; Jovens; Media; Sports idols; Sporting spectacle; Youth; Medios masivos de comunicación; Ídolos deportivos; Espectacularización deportiva; Jóvenes

Media, as a political agent has the capacity of creating behaviors. In that sense, we felt the need to observe how much young people can be influenced when we think about the relationship to sports idolatry. Thus, this study aims at analyzing the possible mediatic influence in the construction of sporting idols and how these are perceived in the youth universe. In order to achieve that we have selected students of the 1st and 2nd year of high school from a public school Sergipe (Brazil) for this research. From the results, we have been able to realize that, despite being a school where the pedagogical mediation is very important to understand and discuss the matters that involve media, we have been able to verify a strong media symbolic power, incorporating market meanings in the relationship between club-idol-supporter which also impact in the physical matter.________________________________________________________________________________________________________________________________