Contra-hegemonia, mediação e apropriação social : um estudo sobre o MTST e a ocupação urbana como meio de comunicação

• Autor(a) principal: Gonçalves, Antônio Vinícius Oliveira
• Data de Publicação: 2017
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Repositório Institucional da UFS
• Texto Completo: http://ri.ufs.br/jspui/handle/riufs/7816
• topic: Movimento dos Trabalhadores Sem Teto (MTST); Comunicação; Mediação; Hegemonia; Movimentos sociais; Direito à moradia; Contra-hegemonia; Economia Política da Comunicação (EPC); Comunicação popular; CIENCIAS SOCIAIS APLICADAS::COMUNICACAO

The Homeless Workers Movement (Movimento dos Trabalhadores Sem Teto- MTST) struggles for twenty years for habitation and dignified life in the city. This struggle builds other forms of hegemonic sociability. The hegemonic relations are founded on the commodification of every realm of life. It is in the relationship between goods that the universalization of reified social relations and commodity fetishism happens: when goods acquire a life status and life itself becomes a mere object. Through this naturalization process, domination is universalized as hegemony and does not limit itself to direct coercion, but also determines a cultural direction and helps consolidate social consensus between dominant and dominated classes. With the restructuring of capital, information and communication technologies (ICTs) have a central role in affirming hegemony. Communication studies centered around the political economy of communications (Economia Política da Comunicação- EPC) are crucial in this process, as they help understand the role of mediation in the cultural industry and, from there, understand if a counter-hegemonic type of mediation process is possible, one that understands how the working class - specifically in the case of MTST - finds ways to resist and comes to terms with their understanding of the world. This work uses bibliography review - from the perspective of the urban political economy and approaches to concepts and categories like differential income, right to the city, urbanization - and urban ethnography methodology to the fieldwork applied to the workers of the MTST camps in Sao Paulo. This work also comprehends that MTST through their spatial actions of occupation and organization, creates a counter-hegemonic process that proposes a new mediation that, combined with a social appropriation of ICTs, optimizes popular communication.