Adolescentes e o consumo sustentável : percepções e estilos de vida

• Autor(a) principal: Siqueira, Rosana Rocha
• Data de Publicação: 2012
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Repositório Institucional da UFS
• Texto Completo: https://ri.ufs.br/handle/riufs/4080
• topic: Consumo; Adolescentes; Sustentabilidade; Consumption; Teenager; Sustainability; CNPQ::OUTROS

The motivation for this study arose from the perception that the environmental speech shifts the problem of industrial production of goods for concern about the levels and patterns of consumption, setting the teenager as an agent of change towards the present and future sustainability. Before the emergence of rethinking habits and lifestyles, there are the concerns about the social, economic, cultural, environmental and space aspects. Thus, there are several problems related to teen consumption and audience, as the lack of reflection and dialogue about the everyday consumption practices, strategies of persuasion marketing, lack of data about the symbolic aspects inherent to the consumption practice as a social phenomenon, impact of the debates on the topic that fix their attention on the relationship among production-acquisition-disposal, regardless of the subjects perceptual factors. In this sense, it is asked: from the perspective of sustainable consumption, how has the perception of adolescents about their consumption habits and lifestyles been shown? The research focused on the symbolic interactionist paradigm of phenomenological basic was held in the municipality of Lagarto, state of Sergipe (SE), in a Federal Education Institution, with integrated high school classes. In this sense, it is considered the school as one of the main participant institutions in the teenagers development along to family and groups to which they belong. Indeed, it was developed an exploratory, descriptive, qualitative and quantitative, which means of research based on perception, are such bibliographical, documentary and field nature. In this perspective, the aim was to formulate appropriate research instruments, such as the questionnaire, semi-structured interviews and observation journal. After collecting data, it was opted for content analysis, according to Bardin (1977). So, front to the reflections in the light of theoretical results and the research helped to expand the discussion on sustainable consumption and can support new approaches and interactions about the subject at school, family and other institutions. Front to what is written above, it is confirmed the hypothesis on which most participant teenagers study have the perception that their consumption habits and lifestyles influence the social and environmental ambience, although there are different nuances between the perceptual plan (perceived) and the plan of actions (lived). The perceptual plan presents more convergent with the purposes of sustainable consumption, while, in the plans of actions, some practices are in intermediate stages or not converging. It s worth to note that, in general, adolescents have great potential to build a more sustainable society, if they can, of course, reflect on what actually constitutes ‗need and have joint support of public and private projects and actions really concerned about sustainability