Ideais de civilidade : os manuais de etiqueta e o disciplinamento dos comportamentos na sociedade contemporânea

• Autor(a) principal: Silva, Miguel Pereira da
• Data de Publicação: 2014
• Tipo de documento: Tese
• Idioma: por
• Título da fonte: Repositório Institucional da UFS
• Texto Completo: https://ri.ufs.br/handle/riufs/6267
• topic: Etiqueta; Manuais; Usos e costumes; Interação social; Corpo; Consumo; Etiquette; Manners and customs; Social interaction; Body; Consumption; CNPQ::CIENCIAS HUMANAS::SOCIOLOGIA

The analysis of the manuals of etiquette in the |new| social settings was the research object of the present study, specifically, with regard to forms of discipline of behavior in contemporary society. We assumed that the speeches contained in these manuals of etiquette generate senses and meanings among the social groups producing interchangeable roles in manners and behaviors of individuals who supposedly coexist harmonically in any spheres of social conviviality. Thus, we investigated if the printed label manuals would occupy some space in contemporary Brazilian society amid a media information multidimensional universe, where face-to-face interaction can be mediated by virtual interactions. And why the manuals of etiquette? By performing as the more traditional means of teaching and playing rules of civility. In a large universe of information within the virtual space and networked, they continue to be extensively published in Brazil, even with quick reprints and code updates. Analyzing the forms of aesthetic and functional discipline of the body in the society of consumption, with empirical reference manuals of etiquette in the 21st century, was the general objective that has guided this study. We opted for the bibliographical research supported in AD-discourse analysis, because it enabled us to understand what the speeches of etiquette manuals have to say about the society in which it operates, since it´s a parcel her that legislates these codes and extends the exercise of reproduction. Finally, we consider that the manuals of etiquette more than a |tom| providential used today are not simply certain rules; for everything there is an argument. A range of options is shown to readers. Fitting the same mediate the right decisions. If there is a concept of right; There are preconditions. If the editorial market invests in segment, is because there are expansive consumers, even with the widespread speech of the individualities, subjectivities, the freedom of action.