A representação da mulher nas propagandas de produtos de limpeza

• Autor(a) principal: Lima, Marina Sobral dos Santos
• Data de Publicação: 2016
• Tipo de documento: Trabalho de conclusão de curso
• Idioma: por
• Título da fonte: Repositório Institucional da UFS
• Texto Completo: http://ri.ufs.br/jspui/handle/riufs/12348
• topic: Igualdade de gênero; Mulheres; Comunicação de massa; Discriminação contra as mulheres; Propaganda; Análise do discurso; Woman; Advertisements; Speech analysis; Cleanliness product; LINGUISTICA, LETRAS E ARTES::LETRAS::LINGUA PORTUGUESA

Is notorious the woman evolution in the society. Gradually they have been fighting to achieve gender equality and be recognized as they deserve. Many obstacles have been overcome and goals conquested until now, however the that we if can see in many advertisements that circulate in the media are propagations retrograde and stereotyped the feminine figure. is In this sense that present work have like principal intention to show like the woman comes being represented in the advertisements from cleanliness products. were analyzed the speeches contained in this advertisements, in order to point the principal elements that direct the sale the product for the public target specific: women. How contributions theoretical were used theories of Analysis of Speech of Frenchwoman line crafted by the authors: Brandão (2004), Fiorin (1998) e Orlandi (2010; 2012). Also were chosen the theories around of advertisements and his language, crafted by the intellectuals:Charaudeau (2010), Reboul (1975), Sandmann (2007) e Sant’anna (2006). The Corpus this work is compound for ten advertisements of cleanliness products of the much various types and brands. The advertisements were found in the eletronic media (internet), in big part in websites of publicity of manufacturer and his producing agencies of imagens. At the end of analysis was possible to notice that women are being represented of way unequally, male chauvinist and archaic. All the advertisements crafted showed a chauvinist discourse, due to always bring a woman as poster girl and also use texts that linked the product to the female audience, as if only women develop household chores today.