Work mediated by digital platforms and asymmetries in communication relationships

Detalhes bibliográficos
Autor(a) principal: Nociolini Rebechi, Claudia
Data de Publicação: 2022
Outros Autores: Voigt Baptistella, Camilla
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista Katálysis (Online)
Texto Completo: https://periodicos.ufsc.br/index.php/katalysis/article/view/82596
Resumo: The aim of this article is to discuss the communication relationships established in the context of food deliverywork mediated by digital platforms, specifically considering the case of the iFood company in Brazil. It is a proposal thatseeks to reflect how the before-mentioned company chooses, in the design and interface of its app, for a limited interactionwith the workers who carry out the delivery work. It can be said that, in this sense, there is an information asymmetry in therelationships between the digital platform company and the so-called “delivery riders”, since the company has a monopolyof information in the work process managed and algorithmically controlled by itself. The discussion presented in this articleis based on the results of an empirical research carried out with workers who used the iFood company’s delivery app in thesouthern Brazil, in 2020, in the context of the COVID-19 pandemic.
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spelling Work mediated by digital platforms and asymmetries in communication relationshipsO trabalho mediado por plataformas digitais e assimetrias nas relações de comunicaçãoThe aim of this article is to discuss the communication relationships established in the context of food deliverywork mediated by digital platforms, specifically considering the case of the iFood company in Brazil. It is a proposal thatseeks to reflect how the before-mentioned company chooses, in the design and interface of its app, for a limited interactionwith the workers who carry out the delivery work. It can be said that, in this sense, there is an information asymmetry in therelationships between the digital platform company and the so-called “delivery riders”, since the company has a monopolyof information in the work process managed and algorithmically controlled by itself. The discussion presented in this articleis based on the results of an empirical research carried out with workers who used the iFood company’s delivery app in thesouthern Brazil, in 2020, in the context of the COVID-19 pandemic.O objetivo deste artigo é discutir sobre as relações de comunicação constituídas no contexto do trabalho de entrega (delivery) mediado por plataformas digitais, considerando especificamente o caso da empresa iFood no Brasil. Trata-se de uma proposta que busca  refletir como a referida empresa opta, no projeto e na interface do seu aplicativo, por uma interação limitada com os trabalhadores que realizam a atividade de entrega. Pode-se dizer que, nesse sentido, existe uma assimetria de informação nas relações entre a empresa de plataforma digital e os chamados “entregadores”, visto que a empresa possui o monopólio da informação do processo de trabalho gerenciado e controlado algoritmicamente por ela própria. A discussão apresentada neste artigo se apoia em resultados de uma pesquisa empírica realizada com trabalhadores que utilizaram o aplicativo de delivery da empresa iFood na região sul do país, em 2020, no contexto da pandemia de COVID-19.Revista KatálysisRevista KatálysisRevista Katálysis2022-01-20info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.ufsc.br/index.php/katalysis/article/view/8259610.1590/1982-0259.2022.e82596Revista Katálysis; Vol. 25 No. 1 (2022): Trabalho, Tecnologias da Informação e Comunicação e Condições de Vida; 83-92Revista Katálysis; Vol. 25 Núm. 1 (2022): Trabalho, Tecnologias da Informação e Comunicação e Condições de Vida; 83-92Revista Katálysis; v. 25 n. 1 (2022): Trabalho, Tecnologias da Informação e Comunicação e Condições de Vida; 83-921982-02591414-4980reponame:Revista Katálysis (Online)instname:Universidade Federal de Santa Catarina (UFSC)instacron:UFSCporhttps://periodicos.ufsc.br/index.php/katalysis/article/view/82596/48237Copyright (c) 2022 Claudia Nociolini Rebechi, Camilla Voigt Baptistellainfo:eu-repo/semantics/openAccessNociolini Rebechi, Claudia Voigt Baptistella, Camilla2022-01-20T16:40:41Zoai:periodicos.ufsc.br:article/82596Revistahttps://periodicos.ufsc.br/index.php/katalysis/indexPUBhttps://periodicos.ufsc.br/index.php/katalysis/oairevistakatalysis@gmail.com || kataly@cse.ufsc.br || revistakatalysis@hotmail.com1982-02591414-4980opendoar:2022-01-20T16:40:41Revista Katálysis (Online) - Universidade Federal de Santa Catarina (UFSC)false
dc.title.none.fl_str_mv Work mediated by digital platforms and asymmetries in communication relationships
O trabalho mediado por plataformas digitais e assimetrias nas relações de comunicação
title Work mediated by digital platforms and asymmetries in communication relationships
spellingShingle Work mediated by digital platforms and asymmetries in communication relationships
Nociolini Rebechi, Claudia
title_short Work mediated by digital platforms and asymmetries in communication relationships
title_full Work mediated by digital platforms and asymmetries in communication relationships
title_fullStr Work mediated by digital platforms and asymmetries in communication relationships
title_full_unstemmed Work mediated by digital platforms and asymmetries in communication relationships
title_sort Work mediated by digital platforms and asymmetries in communication relationships
author Nociolini Rebechi, Claudia
author_facet Nociolini Rebechi, Claudia
Voigt Baptistella, Camilla
author_role author
author2 Voigt Baptistella, Camilla
author2_role author
dc.contributor.author.fl_str_mv Nociolini Rebechi, Claudia
Voigt Baptistella, Camilla
description The aim of this article is to discuss the communication relationships established in the context of food deliverywork mediated by digital platforms, specifically considering the case of the iFood company in Brazil. It is a proposal thatseeks to reflect how the before-mentioned company chooses, in the design and interface of its app, for a limited interactionwith the workers who carry out the delivery work. It can be said that, in this sense, there is an information asymmetry in therelationships between the digital platform company and the so-called “delivery riders”, since the company has a monopolyof information in the work process managed and algorithmically controlled by itself. The discussion presented in this articleis based on the results of an empirical research carried out with workers who used the iFood company’s delivery app in thesouthern Brazil, in 2020, in the context of the COVID-19 pandemic.
publishDate 2022
dc.date.none.fl_str_mv 2022-01-20
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.ufsc.br/index.php/katalysis/article/view/82596
10.1590/1982-0259.2022.e82596
url https://periodicos.ufsc.br/index.php/katalysis/article/view/82596
identifier_str_mv 10.1590/1982-0259.2022.e82596
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.ufsc.br/index.php/katalysis/article/view/82596/48237
dc.rights.driver.fl_str_mv Copyright (c) 2022 Claudia Nociolini Rebechi, Camilla Voigt Baptistella
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2022 Claudia Nociolini Rebechi, Camilla Voigt Baptistella
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Revista Katálysis
Revista Katálysis
Revista Katálysis
publisher.none.fl_str_mv Revista Katálysis
Revista Katálysis
Revista Katálysis
dc.source.none.fl_str_mv Revista Katálysis; Vol. 25 No. 1 (2022): Trabalho, Tecnologias da Informação e Comunicação e Condições de Vida; 83-92
Revista Katálysis; Vol. 25 Núm. 1 (2022): Trabalho, Tecnologias da Informação e Comunicação e Condições de Vida; 83-92
Revista Katálysis; v. 25 n. 1 (2022): Trabalho, Tecnologias da Informação e Comunicação e Condições de Vida; 83-92
1982-0259
1414-4980
reponame:Revista Katálysis (Online)
instname:Universidade Federal de Santa Catarina (UFSC)
instacron:UFSC
instname_str Universidade Federal de Santa Catarina (UFSC)
instacron_str UFSC
institution UFSC
reponame_str Revista Katálysis (Online)
collection Revista Katálysis (Online)
repository.name.fl_str_mv Revista Katálysis (Online) - Universidade Federal de Santa Catarina (UFSC)
repository.mail.fl_str_mv revistakatalysis@gmail.com || kataly@cse.ufsc.br || revistakatalysis@hotmail.com
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