Feminine Body Care Ads in the Revista do Globo Magazine of the 1930s
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Data de Publicação: | 2011 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Revista Estudos Feministas |
Texto Completo: | https://periodicos.ufsc.br/index.php/ref/article/view/S0104-026X2011000100005 |
Resumo: | Since the beginning of the 20th century, the habit of going to the beach allowed for theprogressive revelation of the bodies of women, men, and children in Rio Grande do Sul (Brasil).Women were the main targets of advertisements for hygiene and pharmaceutical products,cosmetics, and fashion. During the 1930s, a wide variety of such products was advertised in theRevista do Globo magazine. With the aim of satisfying new feminine desires through new products, these advertisements allow for a historical analysis of the representation of the modern woman,especially the birth of a new feminine body. This article discusses the changes in the representationof women, during the 1930s, based on the advertisements which appeared in the most widelyread magazine in the state of Rio Grande do Sul at the time. |
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Feminine Body Care Ads in the Revista do Globo Magazine of the 1930sDos cuidados com o corpo feminino em reclames na Revista do Globo da década de 1930Since the beginning of the 20th century, the habit of going to the beach allowed for theprogressive revelation of the bodies of women, men, and children in Rio Grande do Sul (Brasil).Women were the main targets of advertisements for hygiene and pharmaceutical products,cosmetics, and fashion. During the 1930s, a wide variety of such products was advertised in theRevista do Globo magazine. With the aim of satisfying new feminine desires through new products, these advertisements allow for a historical analysis of the representation of the modern woman,especially the birth of a new feminine body. This article discusses the changes in the representationof women, during the 1930s, based on the advertisements which appeared in the most widelyread magazine in the state of Rio Grande do Sul at the time.Desde as primeiras décadas do século XX, a moda dos banhos de mar contribuiupara despir pouco a pouco mulheres, homens e crianças no Rio Grande do Sul (Brasil). Asmulheres foram o público-alvo preferencial dos reclames de produtos higiênicos, farmacêuticos,cosméticos e de vestuário. Para o veraneio, uma gama desses produtos foi anunciada naRevista do Globo durante a década de 1930. Com o fito de satisfazer “novos desejos” femininospor meio de novos produtos, esses anúncios permitem uma análise histórica das representaçõesda mulher moderna, principalmente da emergência de um novo corpo feminino. O presenteartigo trata da mudança nas representações do feminino na década de 1930, com base napublicidade da revista de maior circulação no Rio Grande do Sul à época.Universidade Federal de Santa Catarina2011-01-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.ufsc.br/index.php/ref/article/view/S0104-026X201100010000510.1590/S0104-026X2011000100005Revista Estudos Feministas; Vol. 19 No. 1 (2011); 53Revista Estudos Feministas; Vol. 19 Núm. 1 (2011); 53Revista Estudos Feministas; v. 19 n. 1 (2011); 531806-95840104-026Xreponame:Revista Estudos Feministasinstname:Universidade Federal de Santa Catarina (UFSC)instacron:UFSCporhttps://periodicos.ufsc.br/index.php/ref/article/view/S0104-026X2011000100005/18393Copyright (c) 2018 Revista Estudos Feministasinfo:eu-repo/semantics/openAccessSchossler, Joana CarolinaCorrea, Sílvio Marcus de Souza2018-08-14T16:48:30Zoai:periodicos.ufsc.br:article/19988Revistahttps://periodicos.ufsc.br/index.php/ref/indexPUBhttps://periodicos.ufsc.br/index.php/ref/oai||ref@cfh.ufsc.br1806-95840104-026Xopendoar:2022-11-21T11:38:07.117797Revista Estudos Feministas - Universidade Federal de Santa Catarina (UFSC)true |
dc.title.none.fl_str_mv |
Feminine Body Care Ads in the Revista do Globo Magazine of the 1930s Dos cuidados com o corpo feminino em reclames na Revista do Globo da década de 1930 |
title |
Feminine Body Care Ads in the Revista do Globo Magazine of the 1930s |
spellingShingle |
Feminine Body Care Ads in the Revista do Globo Magazine of the 1930s Schossler, Joana Carolina |
title_short |
Feminine Body Care Ads in the Revista do Globo Magazine of the 1930s |
title_full |
Feminine Body Care Ads in the Revista do Globo Magazine of the 1930s |
title_fullStr |
Feminine Body Care Ads in the Revista do Globo Magazine of the 1930s |
title_full_unstemmed |
Feminine Body Care Ads in the Revista do Globo Magazine of the 1930s |
title_sort |
Feminine Body Care Ads in the Revista do Globo Magazine of the 1930s |
author |
Schossler, Joana Carolina |
author_facet |
Schossler, Joana Carolina Correa, Sílvio Marcus de Souza |
author_role |
author |
author2 |
Correa, Sílvio Marcus de Souza |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Schossler, Joana Carolina Correa, Sílvio Marcus de Souza |
description |
Since the beginning of the 20th century, the habit of going to the beach allowed for theprogressive revelation of the bodies of women, men, and children in Rio Grande do Sul (Brasil).Women were the main targets of advertisements for hygiene and pharmaceutical products,cosmetics, and fashion. During the 1930s, a wide variety of such products was advertised in theRevista do Globo magazine. With the aim of satisfying new feminine desires through new products, these advertisements allow for a historical analysis of the representation of the modern woman,especially the birth of a new feminine body. This article discusses the changes in the representationof women, during the 1930s, based on the advertisements which appeared in the most widelyread magazine in the state of Rio Grande do Sul at the time. |
publishDate |
2011 |
dc.date.none.fl_str_mv |
2011-01-01 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.ufsc.br/index.php/ref/article/view/S0104-026X2011000100005 10.1590/S0104-026X2011000100005 |
url |
https://periodicos.ufsc.br/index.php/ref/article/view/S0104-026X2011000100005 |
identifier_str_mv |
10.1590/S0104-026X2011000100005 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://periodicos.ufsc.br/index.php/ref/article/view/S0104-026X2011000100005/18393 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2018 Revista Estudos Feministas info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2018 Revista Estudos Feministas |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Federal de Santa Catarina |
publisher.none.fl_str_mv |
Universidade Federal de Santa Catarina |
dc.source.none.fl_str_mv |
Revista Estudos Feministas; Vol. 19 No. 1 (2011); 53 Revista Estudos Feministas; Vol. 19 Núm. 1 (2011); 53 Revista Estudos Feministas; v. 19 n. 1 (2011); 53 1806-9584 0104-026X reponame:Revista Estudos Feministas instname:Universidade Federal de Santa Catarina (UFSC) instacron:UFSC |
instname_str |
Universidade Federal de Santa Catarina (UFSC) |
instacron_str |
UFSC |
institution |
UFSC |
reponame_str |
Revista Estudos Feministas |
collection |
Revista Estudos Feministas |
repository.name.fl_str_mv |
Revista Estudos Feministas - Universidade Federal de Santa Catarina (UFSC) |
repository.mail.fl_str_mv |
||ref@cfh.ufsc.br |
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1789435249900388352 |