Women entrepreneurs: an approach from Performative Identity Theory

Detalhes bibliográficos
Autor(a) principal: Santander Astorga, Paulina Soledad
Data de Publicação: 2019
Tipo de documento: Artigo
Idioma: spa
Título da fonte: Revista Estudos Feministas
Texto Completo: https://periodicos.ufsc.br/index.php/ref/article/view/1806-9584-2019v27n354270
Resumo: Based on the Performative Identity Theory, this study contributes to understand how the identities of women who carry out an economic business activity is shaped. Three cases were analyzed using the shadowing ethnographic technique and in-depth interviews, analyzed from the Discourse Analysis. It was possible to establish that the identity of women is built from the different discourses and scenarios with which they interact, marked mainly by their social class. These heterogeneous contexts determine identities that move between actions that approach them and keep them away from the collective imagination of the masculinities of the businessman, but which bring them closer to a socially constructed imaginary of an entrepreneurial woman with multiple roles and demands.
id UFSC-11_d32771189ca1886da101c862c7873e8a
oai_identifier_str oai:periodicos.ufsc.br:article/54270
network_acronym_str UFSC-11
network_name_str Revista Estudos Feministas
repository_id_str
spelling Women entrepreneurs: an approach from Performative Identity TheoryMujeres emprendedoras: abordaje desde la Teoría de la Identidad PerformativaMulheres empresárias: uma abordagem da Teoria da Identidade PerformativaBased on the Performative Identity Theory, this study contributes to understand how the identities of women who carry out an economic business activity is shaped. Three cases were analyzed using the shadowing ethnographic technique and in-depth interviews, analyzed from the Discourse Analysis. It was possible to establish that the identity of women is built from the different discourses and scenarios with which they interact, marked mainly by their social class. These heterogeneous contexts determine identities that move between actions that approach them and keep them away from the collective imagination of the masculinities of the businessman, but which bring them closer to a socially constructed imaginary of an entrepreneurial woman with multiple roles and demands.Este estudio contribuye a la comprensión de la conformación de las identidades de mujeresque realizan una actividad emprendedora económica desde la Teoría de la Identidad Performativa. Se analizaron tres casos a partir de la técnica etnográfica del Shadowing y entrevistas en profundidad, analizadas a partir del Análisis del Discurso. Se pudo establecer que la identidad de las mujeres se construye a partir de los distintos discursos y escenarios con los cuales ellas interactúan, marcadas principalmente por su clase social. Estos contextos heterogéneos determinan identidades que transitan entre acciones que las aproximan y las alejan constantemente del imaginario colectivo de las masculinidades del hombre de negocios, pero que las aproxima a un imaginario de mujer emprendedora construido socialmente con múltiples roles y demandas.Este estudo, apoiado na Teoria da Identidade Performativa, contribui para a compreensãoda conformação das identidades das mulheres que realizam uma atividade comercial económica. Três casos foram analisados utilizando a técnica etnográfica Shadowing e entrevistas detalhadas em profundidade analisadas a partir da Análise do Discurso. Foi possível estabelecer que a identidade das mulheres é construída a partir dos diferentes discursos e cenários com os quais elas interagem, marcadas principalmente por sua classe social. Estes contextos heterogêneos determinam as identidades que se movem entre as ações que as aproximam e as afastam constantemente do imaginário coletivo das masculinidades do homem de negócios, mas que as aproximam de um imaginário de mulher empreendedora construído socialmente com múltiplos papéis e demandas.Universidade Federal de Santa Catarina2019-12-20info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionTrabajo empírico cualitativo a través de "Shadowing", técnica etnográfica.application/pdfhttps://periodicos.ufsc.br/index.php/ref/article/view/1806-9584-2019v27n35427010.1590/1806-9584-2019v27n354270Revista Estudos Feministas; Vol. 27 No. 3 (2019)Revista Estudos Feministas; Vol. 27 Núm. 3 (2019)Revista Estudos Feministas; v. 27 n. 3 (2019)1806-95840104-026Xreponame:Revista Estudos Feministasinstname:Universidade Federal de Santa Catarina (UFSC)instacron:UFSCspahttps://periodicos.ufsc.br/index.php/ref/article/view/1806-9584-2019v27n354270/42023Copyright (c) 2019 Revista Estudos Feministasinfo:eu-repo/semantics/openAccessSantander Astorga, Paulina Soledad2020-06-10T14:46:35Zoai:periodicos.ufsc.br:article/54270Revistahttps://periodicos.ufsc.br/index.php/ref/indexPUBhttps://periodicos.ufsc.br/index.php/ref/oai||ref@cfh.ufsc.br1806-95840104-026Xopendoar:2022-11-21T11:38:41.218560Revista Estudos Feministas - Universidade Federal de Santa Catarina (UFSC)true
dc.title.none.fl_str_mv Women entrepreneurs: an approach from Performative Identity Theory
Mujeres emprendedoras: abordaje desde la Teoría de la Identidad Performativa
Mulheres empresárias: uma abordagem da Teoria da Identidade Performativa
title Women entrepreneurs: an approach from Performative Identity Theory
spellingShingle Women entrepreneurs: an approach from Performative Identity Theory
Santander Astorga, Paulina Soledad
title_short Women entrepreneurs: an approach from Performative Identity Theory
title_full Women entrepreneurs: an approach from Performative Identity Theory
title_fullStr Women entrepreneurs: an approach from Performative Identity Theory
title_full_unstemmed Women entrepreneurs: an approach from Performative Identity Theory
title_sort Women entrepreneurs: an approach from Performative Identity Theory
author Santander Astorga, Paulina Soledad
author_facet Santander Astorga, Paulina Soledad
author_role author
dc.contributor.author.fl_str_mv Santander Astorga, Paulina Soledad
description Based on the Performative Identity Theory, this study contributes to understand how the identities of women who carry out an economic business activity is shaped. Three cases were analyzed using the shadowing ethnographic technique and in-depth interviews, analyzed from the Discourse Analysis. It was possible to establish that the identity of women is built from the different discourses and scenarios with which they interact, marked mainly by their social class. These heterogeneous contexts determine identities that move between actions that approach them and keep them away from the collective imagination of the masculinities of the businessman, but which bring them closer to a socially constructed imaginary of an entrepreneurial woman with multiple roles and demands.
publishDate 2019
dc.date.none.fl_str_mv 2019-12-20
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Trabajo empírico cualitativo a través de "Shadowing", técnica etnográfica.
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.ufsc.br/index.php/ref/article/view/1806-9584-2019v27n354270
10.1590/1806-9584-2019v27n354270
url https://periodicos.ufsc.br/index.php/ref/article/view/1806-9584-2019v27n354270
identifier_str_mv 10.1590/1806-9584-2019v27n354270
dc.language.iso.fl_str_mv spa
language spa
dc.relation.none.fl_str_mv https://periodicos.ufsc.br/index.php/ref/article/view/1806-9584-2019v27n354270/42023
dc.rights.driver.fl_str_mv Copyright (c) 2019 Revista Estudos Feministas
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2019 Revista Estudos Feministas
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Federal de Santa Catarina
publisher.none.fl_str_mv Universidade Federal de Santa Catarina
dc.source.none.fl_str_mv Revista Estudos Feministas; Vol. 27 No. 3 (2019)
Revista Estudos Feministas; Vol. 27 Núm. 3 (2019)
Revista Estudos Feministas; v. 27 n. 3 (2019)
1806-9584
0104-026X
reponame:Revista Estudos Feministas
instname:Universidade Federal de Santa Catarina (UFSC)
instacron:UFSC
instname_str Universidade Federal de Santa Catarina (UFSC)
instacron_str UFSC
institution UFSC
reponame_str Revista Estudos Feministas
collection Revista Estudos Feministas
repository.name.fl_str_mv Revista Estudos Feministas - Universidade Federal de Santa Catarina (UFSC)
repository.mail.fl_str_mv ||ref@cfh.ufsc.br
_version_ 1789435252711620608

Registros relacionados