The Meaning of sacrifice in hair straightening rituals and female self-image
Autor(a) principal: | |
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Data de Publicação: | 2021 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Revista de Ciências da Administração |
Texto Completo: | https://periodicos.ufsc.br/index.php/adm/article/view/70165 |
Resumo: | People consume based on the way they see themselves and want to be seen, especially with regard to aesthetic consumption, often presenting sacrificial conduct for the fulfillment of their desires. Associated with negative stereotypes, curly or curly hair usually undergoes structural changes from straightening to follow socially acceptable standards. In this context, this work aims to understand the meaning of the sacrifice involved in the straightening ritual and its relationship with self-image and idealized social patterns. The research, with a qualitative interpretative approach based on oral history and thematic content analysis, realized that the straightening ritual is seen as a sacrifice for women by factors such as time, money, health risk and the process itself; and most of them are influenced to perform the straightening by the influence of the compliments, judgments and prejudices of others. |
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The Meaning of sacrifice in hair straightening rituals and female self-imageO significado do sacrifício nos rituais de alisamento capilar e autoimagem femininaPeople consume based on the way they see themselves and want to be seen, especially with regard to aesthetic consumption, often presenting sacrificial conduct for the fulfillment of their desires. Associated with negative stereotypes, curly or curly hair usually undergoes structural changes from straightening to follow socially acceptable standards. In this context, this work aims to understand the meaning of the sacrifice involved in the straightening ritual and its relationship with self-image and idealized social patterns. The research, with a qualitative interpretative approach based on oral history and thematic content analysis, realized that the straightening ritual is seen as a sacrifice for women by factors such as time, money, health risk and the process itself; and most of them are influenced to perform the straightening by the influence of the compliments, judgments and prejudices of others.As pessoas consomem baseadas na forma como se veem e querem ser vistas, principalmente no que refere-se ao consumo estético, apresentando, muitas vezes, condutas sacrificiais pela efetivação de seus desejos. Associados a estereótipos negativos, cabelos cacheados ou crespos, geralmente, são submetidos a mudanças estruturais a partir de alisamentos, para seguir padrões socialmente aceitáveis. Neste contexto, esse trabalho objetiva compreender o significado do sacrifício envolvido no ritual de alisamento e sua relação com a autoimagem e padrões sociais idealizados. A pesquisa, de abordagem qualitativa interpretativista a partir da história oral e análise de conteúdo temática, percebeu que o ritual de alisamento é visto como um sacrifício para as mulheres por fatores, como o tempo, dinheiro, risco à saúde e o próprio processo; e a maioria delas é influenciada a realizar o alisamento por influência dos elogios, julgamentos e preconceitos capilares alheios.Universidade Federal de Santa Catarina2021-04-30info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionQualitativo; Pesquisa qualitativa; Interpretativismoapplication/pdfhttps://periodicos.ufsc.br/index.php/adm/article/view/7016510.5007/2175-8077.2020.e70165Revista de Ciências da Administração; v. 22 n. 58 (2020): Dezembro 2020; 8-212175-80771516-3865reponame:Revista de Ciências da Administraçãoinstname:Universidade Federal de Santa Catarina (UFSC)instacron:UFSCporhttps://periodicos.ufsc.br/index.php/adm/article/view/70165/46077Copyright (c) 2021 Revista de Ciências da Administraçãoinfo:eu-repo/semantics/openAccessSilva, Bianca Gabriely FerreiraFarias, Salomão Alencar deSousa Júnior, João Henriques de2021-04-30T14:21:40Zoai:periodicos.ufsc.br:article/70165Revistahttp://www.periodicos.ufsc.br/index.php/admPUBhttps://periodicos.ufsc.br/index.php/adm/oairevista@cse.ufsc.br||mfpcris@gmail.com||rca.cse@contato.ufsc.br2175-80771516-3865opendoar:2021-04-30T14:21:40Revista de Ciências da Administração - Universidade Federal de Santa Catarina (UFSC)false |
dc.title.none.fl_str_mv |
The Meaning of sacrifice in hair straightening rituals and female self-image O significado do sacrifício nos rituais de alisamento capilar e autoimagem feminina |
title |
The Meaning of sacrifice in hair straightening rituals and female self-image |
spellingShingle |
The Meaning of sacrifice in hair straightening rituals and female self-image Silva, Bianca Gabriely Ferreira |
title_short |
The Meaning of sacrifice in hair straightening rituals and female self-image |
title_full |
The Meaning of sacrifice in hair straightening rituals and female self-image |
title_fullStr |
The Meaning of sacrifice in hair straightening rituals and female self-image |
title_full_unstemmed |
The Meaning of sacrifice in hair straightening rituals and female self-image |
title_sort |
The Meaning of sacrifice in hair straightening rituals and female self-image |
author |
Silva, Bianca Gabriely Ferreira |
author_facet |
Silva, Bianca Gabriely Ferreira Farias, Salomão Alencar de Sousa Júnior, João Henriques de |
author_role |
author |
author2 |
Farias, Salomão Alencar de Sousa Júnior, João Henriques de |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Silva, Bianca Gabriely Ferreira Farias, Salomão Alencar de Sousa Júnior, João Henriques de |
description |
People consume based on the way they see themselves and want to be seen, especially with regard to aesthetic consumption, often presenting sacrificial conduct for the fulfillment of their desires. Associated with negative stereotypes, curly or curly hair usually undergoes structural changes from straightening to follow socially acceptable standards. In this context, this work aims to understand the meaning of the sacrifice involved in the straightening ritual and its relationship with self-image and idealized social patterns. The research, with a qualitative interpretative approach based on oral history and thematic content analysis, realized that the straightening ritual is seen as a sacrifice for women by factors such as time, money, health risk and the process itself; and most of them are influenced to perform the straightening by the influence of the compliments, judgments and prejudices of others. |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-04-30 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Qualitativo; Pesquisa qualitativa; Interpretativismo |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.ufsc.br/index.php/adm/article/view/70165 10.5007/2175-8077.2020.e70165 |
url |
https://periodicos.ufsc.br/index.php/adm/article/view/70165 |
identifier_str_mv |
10.5007/2175-8077.2020.e70165 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://periodicos.ufsc.br/index.php/adm/article/view/70165/46077 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2021 Revista de Ciências da Administração info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2021 Revista de Ciências da Administração |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Federal de Santa Catarina |
publisher.none.fl_str_mv |
Universidade Federal de Santa Catarina |
dc.source.none.fl_str_mv |
Revista de Ciências da Administração; v. 22 n. 58 (2020): Dezembro 2020; 8-21 2175-8077 1516-3865 reponame:Revista de Ciências da Administração instname:Universidade Federal de Santa Catarina (UFSC) instacron:UFSC |
instname_str |
Universidade Federal de Santa Catarina (UFSC) |
instacron_str |
UFSC |
institution |
UFSC |
reponame_str |
Revista de Ciências da Administração |
collection |
Revista de Ciências da Administração |
repository.name.fl_str_mv |
Revista de Ciências da Administração - Universidade Federal de Santa Catarina (UFSC) |
repository.mail.fl_str_mv |
revista@cse.ufsc.br||mfpcris@gmail.com||rca.cse@contato.ufsc.br |
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1789435143053639680 |