The influence of stakeholders in a strategic environment credit cooperative: effects of munificence

• Autor(a) principal: Pavão, Yeda Maria Pereira
• Data de Publicação: 2012
• Outros Autores: Dalfovo, Michael Samir, Escobar, Maria Andréa Rocha, Rossetto, Carlos Ricardo
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Revista de Ciências da Administração
• Texto Completo: https://periodicos.ufsc.br/index.php/adm/article/view/2175-8077.2012v14n34p24

The objective of this paper is to analyze the relationship between the stakeholders influence strategies, the munificent environment, and the stakeholders management capability of Viacredi Cooperativa de Crédito de Blumenal / SC. The main theoretical and analytical parameter was obtained from the studies made by Freeman (1984), Frooman (1999) and Castrogiovanni (1991). The document and content analysis were made through descriptive-qualitative procedure. The unit of analysis was the strategic level (President), tactical and operational. The obtained results point to the comunity, members, employees, financial institutions and government being the primary stakeholders of Viacredi. Another result was the concern of the management in considering the environment, whether internal or external, for decision making, because the environment is identified as complex and munificent in therms of resource abundance. We conclude that there is a relationship of interdependence between the agents involved in the organizational environment of Viacredi.