The effect of innovation in Brazilian multinational companies for businesses ate the bottom of the pyramid

Detalhes bibliográficos
Autor(a) principal: Schneider Hahn, Ivanete
Data de Publicação: 2022
Outros Autores: Luciane Scherer, Flavia, Nunes Piveta, Maíra, Antônio Mattos Martins, Anderson
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista de Ciências da Administração
Texto Completo: https://periodicos.ufsc.br/index.php/adm/article/view/78451
Resumo: The literature on the bottom of the pyramid (BoP) shows that the propensity and capacity for innovation of companies is a fundamental condition for entering and obtaining results in the BoP segment. This research aimed to evaluate the effect of innovation on the business development of Brazilian multinational companies in this segment. The companies listed in the FDC Ranking of Brazilian Multinationals were studied. For this purpose, this study used a documentary research that proved to be adequate to the research problem. Thus, documents dated from 2002 were analyzed, being the company's website; public news; sustainability reports; social balance sheets; letters to shareholders; investor and other relationship pages. As a result, there was no evidence, both in qualitative data analysis and quantitative analysis, that companies that have innovation in corporate philosophy, or as a prominent strategy, were more prone to business development at BoP.
id UFSC-15_43b1a5e729ab336bdc0d62e52ac1583d
oai_identifier_str oai:periodicos.ufsc.br:article/78451
network_acronym_str UFSC-15
network_name_str Revista de Ciências da Administração
repository_id_str
spelling The effect of innovation in Brazilian multinational companies for businesses ate the bottom of the pyramid O efeito da inovação nas empresas multinacionais brasileiras para o desenvolvimento de negócios na base da pirâmide InnovationPovertyLow-income communitiesInternational businessInovaçãoPobrezaComunidades de baixa rendaNegócios internacionaisThe literature on the bottom of the pyramid (BoP) shows that the propensity and capacity for innovation of companies is a fundamental condition for entering and obtaining results in the BoP segment. This research aimed to evaluate the effect of innovation on the business development of Brazilian multinational companies in this segment. The companies listed in the FDC Ranking of Brazilian Multinationals were studied. For this purpose, this study used a documentary research that proved to be adequate to the research problem. Thus, documents dated from 2002 were analyzed, being the company's website; public news; sustainability reports; social balance sheets; letters to shareholders; investor and other relationship pages. As a result, there was no evidence, both in qualitative data analysis and quantitative analysis, that companies that have innovation in corporate philosophy, or as a prominent strategy, were more prone to business development at BoP.A literatura que versa a respeito da base da pirâmide (BoP) apresenta que a propensão e capacidade de inovação das empresas é condição fundamental para entrada e obtenção de resultados no segmento da BoP. Nesta pesquisa buscou-se avaliar o efeito da inovação sobre o desenvolvimento de negócios de empresas multinacionais brasileiras neste segmento. Foram estudadas as empresas listadas no Ranking FDC das Multinacionais Brasileiras. Para tanto, este estudo utilizou-se de uma pesquisa documental que mostrou-se adequada ao problema de pesquisa. Assim, foram analisados documentos datados a partir de 2002, sendo website da empresa; notícias públicas; relatórios de sustentabilidade; balanços sociais; cartas para acionistas; páginas de relação com investidores e outros. Como resultado, não encontraram-se evidências, tanto na análise qualitativa dos dados, quanto na análise quantitativa, de que as empresas que possuem a inovação na filosofia corporativa, ou como estratégia proeminente, eram mais propensas ao desenvolvimento de negócios na BoP.Universidade Federal de Santa Catarina2022-10-03info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.ufsc.br/index.php/adm/article/view/7845110.5007/2175-8077.2022.e78451Revista de Ciências da Administração; v. 24 n. 63 (2022): Revista de Ciências da Administração2175-80771516-3865reponame:Revista de Ciências da Administraçãoinstname:Universidade Federal de Santa Catarina (UFSC)instacron:UFSCporhttps://periodicos.ufsc.br/index.php/adm/article/view/78451/51744Schneider Hahn, IvaneteLuciane Scherer, FlaviaNunes Piveta, MaíraAntônio Mattos Martins, Andersoninfo:eu-repo/semantics/openAccess2022-10-03T14:03:43Zoai:periodicos.ufsc.br:article/78451Revistahttp://www.periodicos.ufsc.br/index.php/admPUBhttps://periodicos.ufsc.br/index.php/adm/oairevista@cse.ufsc.br||mfpcris@gmail.com||rca.cse@contato.ufsc.br2175-80771516-3865opendoar:2022-10-03T14:03:43Revista de Ciências da Administração - Universidade Federal de Santa Catarina (UFSC)false
dc.title.none.fl_str_mv The effect of innovation in Brazilian multinational companies for businesses ate the bottom of the pyramid
O efeito da inovação nas empresas multinacionais brasileiras para o desenvolvimento de negócios na base da pirâmide
title The effect of innovation in Brazilian multinational companies for businesses ate the bottom of the pyramid
spellingShingle The effect of innovation in Brazilian multinational companies for businesses ate the bottom of the pyramid
Schneider Hahn, Ivanete
Innovation
Poverty
Low-income communities
International business
Inovação
Pobreza
Comunidades de baixa renda
Negócios internacionais
title_short The effect of innovation in Brazilian multinational companies for businesses ate the bottom of the pyramid
title_full The effect of innovation in Brazilian multinational companies for businesses ate the bottom of the pyramid
title_fullStr The effect of innovation in Brazilian multinational companies for businesses ate the bottom of the pyramid
title_full_unstemmed The effect of innovation in Brazilian multinational companies for businesses ate the bottom of the pyramid
title_sort The effect of innovation in Brazilian multinational companies for businesses ate the bottom of the pyramid
author Schneider Hahn, Ivanete
author_facet Schneider Hahn, Ivanete
Luciane Scherer, Flavia
Nunes Piveta, Maíra
Antônio Mattos Martins, Anderson
author_role author
author2 Luciane Scherer, Flavia
Nunes Piveta, Maíra
Antônio Mattos Martins, Anderson
author2_role author
author
author
dc.contributor.author.fl_str_mv Schneider Hahn, Ivanete
Luciane Scherer, Flavia
Nunes Piveta, Maíra
Antônio Mattos Martins, Anderson
dc.subject.por.fl_str_mv Innovation
Poverty
Low-income communities
International business
Inovação
Pobreza
Comunidades de baixa renda
Negócios internacionais
topic Innovation
Poverty
Low-income communities
International business
Inovação
Pobreza
Comunidades de baixa renda
Negócios internacionais
description The literature on the bottom of the pyramid (BoP) shows that the propensity and capacity for innovation of companies is a fundamental condition for entering and obtaining results in the BoP segment. This research aimed to evaluate the effect of innovation on the business development of Brazilian multinational companies in this segment. The companies listed in the FDC Ranking of Brazilian Multinationals were studied. For this purpose, this study used a documentary research that proved to be adequate to the research problem. Thus, documents dated from 2002 were analyzed, being the company's website; public news; sustainability reports; social balance sheets; letters to shareholders; investor and other relationship pages. As a result, there was no evidence, both in qualitative data analysis and quantitative analysis, that companies that have innovation in corporate philosophy, or as a prominent strategy, were more prone to business development at BoP.
publishDate 2022
dc.date.none.fl_str_mv 2022-10-03
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.ufsc.br/index.php/adm/article/view/78451
10.5007/2175-8077.2022.e78451
url https://periodicos.ufsc.br/index.php/adm/article/view/78451
identifier_str_mv 10.5007/2175-8077.2022.e78451
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.ufsc.br/index.php/adm/article/view/78451/51744
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Federal de Santa Catarina
publisher.none.fl_str_mv Universidade Federal de Santa Catarina
dc.source.none.fl_str_mv Revista de Ciências da Administração; v. 24 n. 63 (2022): Revista de Ciências da Administração
2175-8077
1516-3865
reponame:Revista de Ciências da Administração
instname:Universidade Federal de Santa Catarina (UFSC)
instacron:UFSC
instname_str Universidade Federal de Santa Catarina (UFSC)
instacron_str UFSC
institution UFSC
reponame_str Revista de Ciências da Administração
collection Revista de Ciências da Administração
repository.name.fl_str_mv Revista de Ciências da Administração - Universidade Federal de Santa Catarina (UFSC)
repository.mail.fl_str_mv revista@cse.ufsc.br||mfpcris@gmail.com||rca.cse@contato.ufsc.br
_version_ 1789435143178420224

Registros relacionados