BRAZILIAN MULTINATIONAL COMPANIES: THE ROLE OF TECHNOLOGY IN THE CONQUEST OF THE EXTERNAL MARKET
Autor(a) principal: | |
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Data de Publicação: | 2005 |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Revista de Ciências da Administração |
Texto Completo: | https://periodicos.ufsc.br/index.php/adm/article/view/993 |
Resumo: | The paper intends to show the importance of the internationalization process of companies from developing countries, which face global competition. Outside production stimulates the exports of raw materials, components and finished products, mainly in industrial sectors that produce differentiated goods of a higher technological content. Besides, the presence in more demanding markets facilitates the incorporation of new technologies and capacity building. Based on the behavioral and economical theories that explain the internationalization process of firms, a case study was conducted in Sabó, an autoparts manufacturer, and one of the few national firms that survived the liberalization process of the Brazilian economy, in 1990. This is explained by its innovative characteristics, which allows it to compete in the international market with the biggest companies in its sector. We conclude that, in the presence of a strong asset, like innovative technologies, the economical theories provide a better support for a successful internationalization process. |
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BRAZILIAN MULTINATIONAL COMPANIES: THE ROLE OF TECHNOLOGY IN THE CONQUEST OF THE EXTERNAL MARKETMultinacionais brasileiras: o papel da tecnologia na conquista do mercado externoThe paper intends to show the importance of the internationalization process of companies from developing countries, which face global competition. Outside production stimulates the exports of raw materials, components and finished products, mainly in industrial sectors that produce differentiated goods of a higher technological content. Besides, the presence in more demanding markets facilitates the incorporation of new technologies and capacity building. Based on the behavioral and economical theories that explain the internationalization process of firms, a case study was conducted in Sabó, an autoparts manufacturer, and one of the few national firms that survived the liberalization process of the Brazilian economy, in 1990. This is explained by its innovative characteristics, which allows it to compete in the international market with the biggest companies in its sector. We conclude that, in the presence of a strong asset, like innovative technologies, the economical theories provide a better support for a successful internationalization process.O trabalho tem como objetivo mostrar a importância do processo de internacionalização de empresas de países em desenvolvimento, que enfrentam a competição global, uma vez que a produção fora do país ajuda a estimular as exportações de matérias-primas, componentes e produtos acabados, sobretudo em setores industriais produtores de bens diferenciados e de maior conteúdo tecnológico. Além disso, a exposição a mercados mais exigentes facilita a incorporação de novas tecnologias e a capacitação de pessoal. Com base nas teorias comportamentais e econômicas que explicam o processo de internacionalização de empresas, foi realizado estudo de caso na empresa Sabó, do setor de autopeças, e uma das poucas empresas nacionais que sobreviveram à abertura econômica do país, a partir de 1990, devido ao seu caráter inovador, que lhe permite competir com as maiores empresas do ramo no mercado internacional. Conclui-se que, quando as empresas possuem um forte ativo, no caso a tecnologia inovadora, as teorias econômicas explicam melhor o sucesso internacional.Universidade Federal de Santa Catarina2005-01-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.ufsc.br/index.php/adm/article/view/99310.5007/%xRevista de Ciências da Administração; V. 7, n. 14, jul./dez. de 2005; 227-2482175-80771516-3865reponame:Revista de Ciências da Administraçãoinstname:Universidade Federal de Santa Catarina (UFSC)instacron:UFSCporhttps://periodicos.ufsc.br/index.php/adm/article/view/993/756Stal, Evainfo:eu-repo/semantics/openAccess2022-11-21T14:12:26Zoai:periodicos.ufsc.br:article/993Revistahttp://www.periodicos.ufsc.br/index.php/admPUBhttps://periodicos.ufsc.br/index.php/adm/oairevista@cse.ufsc.br||mfpcris@gmail.com||rca.cse@contato.ufsc.br2175-80771516-3865opendoar:2022-11-21T14:12:26Revista de Ciências da Administração - Universidade Federal de Santa Catarina (UFSC)false |
dc.title.none.fl_str_mv |
BRAZILIAN MULTINATIONAL COMPANIES: THE ROLE OF TECHNOLOGY IN THE CONQUEST OF THE EXTERNAL MARKET Multinacionais brasileiras: o papel da tecnologia na conquista do mercado externo |
title |
BRAZILIAN MULTINATIONAL COMPANIES: THE ROLE OF TECHNOLOGY IN THE CONQUEST OF THE EXTERNAL MARKET |
spellingShingle |
BRAZILIAN MULTINATIONAL COMPANIES: THE ROLE OF TECHNOLOGY IN THE CONQUEST OF THE EXTERNAL MARKET Stal, Eva |
title_short |
BRAZILIAN MULTINATIONAL COMPANIES: THE ROLE OF TECHNOLOGY IN THE CONQUEST OF THE EXTERNAL MARKET |
title_full |
BRAZILIAN MULTINATIONAL COMPANIES: THE ROLE OF TECHNOLOGY IN THE CONQUEST OF THE EXTERNAL MARKET |
title_fullStr |
BRAZILIAN MULTINATIONAL COMPANIES: THE ROLE OF TECHNOLOGY IN THE CONQUEST OF THE EXTERNAL MARKET |
title_full_unstemmed |
BRAZILIAN MULTINATIONAL COMPANIES: THE ROLE OF TECHNOLOGY IN THE CONQUEST OF THE EXTERNAL MARKET |
title_sort |
BRAZILIAN MULTINATIONAL COMPANIES: THE ROLE OF TECHNOLOGY IN THE CONQUEST OF THE EXTERNAL MARKET |
author |
Stal, Eva |
author_facet |
Stal, Eva |
author_role |
author |
dc.contributor.author.fl_str_mv |
Stal, Eva |
description |
The paper intends to show the importance of the internationalization process of companies from developing countries, which face global competition. Outside production stimulates the exports of raw materials, components and finished products, mainly in industrial sectors that produce differentiated goods of a higher technological content. Besides, the presence in more demanding markets facilitates the incorporation of new technologies and capacity building. Based on the behavioral and economical theories that explain the internationalization process of firms, a case study was conducted in Sabó, an autoparts manufacturer, and one of the few national firms that survived the liberalization process of the Brazilian economy, in 1990. This is explained by its innovative characteristics, which allows it to compete in the international market with the biggest companies in its sector. We conclude that, in the presence of a strong asset, like innovative technologies, the economical theories provide a better support for a successful internationalization process. |
publishDate |
2005 |
dc.date.none.fl_str_mv |
2005-01-01 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.ufsc.br/index.php/adm/article/view/993 10.5007/%x |
url |
https://periodicos.ufsc.br/index.php/adm/article/view/993 |
identifier_str_mv |
10.5007/%x |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://periodicos.ufsc.br/index.php/adm/article/view/993/756 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Federal de Santa Catarina |
publisher.none.fl_str_mv |
Universidade Federal de Santa Catarina |
dc.source.none.fl_str_mv |
Revista de Ciências da Administração; V. 7, n. 14, jul./dez. de 2005; 227-248 2175-8077 1516-3865 reponame:Revista de Ciências da Administração instname:Universidade Federal de Santa Catarina (UFSC) instacron:UFSC |
instname_str |
Universidade Federal de Santa Catarina (UFSC) |
instacron_str |
UFSC |
institution |
UFSC |
reponame_str |
Revista de Ciências da Administração |
collection |
Revista de Ciências da Administração |
repository.name.fl_str_mv |
Revista de Ciências da Administração - Universidade Federal de Santa Catarina (UFSC) |
repository.mail.fl_str_mv |
revista@cse.ufsc.br||mfpcris@gmail.com||rca.cse@contato.ufsc.br |
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1789435140425908224 |