Scenario Building for alignment between Strategy Formulation and Implementation

• Autor(a) principal: Heinzen, Daiane Aparecida de Melo
• Data de Publicação: 2018
• Outros Autores: Marinho, Sidnei Vieira
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Revista de Ciências da Administração
• DOI: 10.5007/2175-8077.2018v20n50p24
• Texto Completo: https://periodicos.ufsc.br/index.php/adm/article/view/2175-8077.2018v20n50p24

The gap that exists between strategy formulation and implementation is evidenced in the low implementation rates reported in research reports over the years. Thus, this article has as objective analyze the contribution of Scenarios Methods for alignment between strategy formulation and implementation through a theoretical research theme 'scenarios' related to 'strategy formulation and implementation' and 'strategic alignment'. From the analysis of theoretical and empirical studies we realized the relevance of Scenarios Methods for strategic management of organizations, which may contribute to the alignment between the strategy formulation and implementation.  It was also found that all the Scenarios Methods in this article share features in common, and that the main difference between the authors is the emphasis given to each step of the process. Thus, organizations can opt for a Scenario Method that best suits your reality and make use during your strategic process in order to contribute to the alignment between strategy formulation and implementation.