Consumers and organic farming in Portugal: meanings and (dis)trust
Autor(a) principal: | |
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Data de Publicação: | 2020 |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Política & Sociedade (Online) |
Texto Completo: | https://periodicos.ufsc.br/index.php/politica/article/view/2175-7984.2020v19n44p66 |
Resumo: | In the last years of the current century, the organic farming sector has seen its production areas, market shares and the number of consumers fast growing. In the European Union, the legal framework for this mode of production dates back to the early 90s of the 20th century, but over the years this legislation has undergone several changes. Despite a tight legal framework, fraud or controversy situations sometimes arise around the inspection and certification of organic products. The flaws in the expert, technical, scientific systems in the control and monitoring of organic food production, even if they occur exceptionally, when they are disclosed by the media, they end up increasing consumers distrust and lack of credibility in the origin and methods of the production of these foods. In this text, based on qualitative and quantitative data, we analyze the meanings that consumers have about organic products, often confusing them with the products that they grow at home or offered to them by their family, friends and family networks. The mechanisms for building a relationship of trust with organic foods are also analyzed, which include both the expert knowledge inscribed on a certificate and a logo, as well as the tacit, lay, experiential and sensory knowledge they have with these foods in their daily lives. It is concluded that consumers use different and multiple strategies, combining expert knowledge with lay knowledge, to ensure that what they ingest in their bodies are really organic products. |
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Consumers and organic farming in Portugal: meanings and (dis)trustConsumidores e agricultura orgânica em Portugal: significados e (des)confiançaIn the last years of the current century, the organic farming sector has seen its production areas, market shares and the number of consumers fast growing. In the European Union, the legal framework for this mode of production dates back to the early 90s of the 20th century, but over the years this legislation has undergone several changes. Despite a tight legal framework, fraud or controversy situations sometimes arise around the inspection and certification of organic products. The flaws in the expert, technical, scientific systems in the control and monitoring of organic food production, even if they occur exceptionally, when they are disclosed by the media, they end up increasing consumers distrust and lack of credibility in the origin and methods of the production of these foods. In this text, based on qualitative and quantitative data, we analyze the meanings that consumers have about organic products, often confusing them with the products that they grow at home or offered to them by their family, friends and family networks. The mechanisms for building a relationship of trust with organic foods are also analyzed, which include both the expert knowledge inscribed on a certificate and a logo, as well as the tacit, lay, experiential and sensory knowledge they have with these foods in their daily lives. It is concluded that consumers use different and multiple strategies, combining expert knowledge with lay knowledge, to ensure that what they ingest in their bodies are really organic products.Nos últimos anos do corrente século, o sector da agricultura orgânica tem visto as suas áreas de produção, cotas de mercado e número de consumidores a crescer. Na União Europeia, o enquadramento legal deste modo de produção data do início dos anos 90 do século XX, mas ao longo dos anos esta legislação tem sido alvo de várias alterações. Apesar de um enquadramento legal apertado surgem, por vezes, situações de fraude ou controvérsia em torno da fiscalização e certificação dos produtos orgânicos. As falhas dos sistemas periciais, técnicos, científicos no controlo e monitorização da produção alimentar orgânica, mesmo que ocorram excecionalmente, quando são divulgadas pelos media acabam por aumentar junto dos consumidores a desconfiança e a falta de credibilidade na origem de produção destes alimentos. Neste texto, com base em dados qualitativos e quantitativos, analisam-se os significados que os consumidores têm sobre os produtos orgânicos, muitas vezes confundindo-os com os produtos que cultivam em casa ou que lhes são oferecidos pelas suas redes familiares, de amigos e vizinhos. Também se analisam os mecanismos de construção de uma relação de confiança com os alimentos orgânicos, que passam tanto pelo conhecimento pericial inscrito num certificado e num logotipo, como também pelo conhecimento tácito, leigo, experiencial e sensorial que têm com estes alimentos no seu quotidiano. Conclui-se que os consumidores usam diferentes e múltiplas estratégias, conjugando o conhecimento pericial com o conhecimento mais leigo, para se assegurarem que o que ingerem nos seus corpos são mesmo produtos orgânicos. Universidade Federal de Santa Catarina (UFSC)2020-04-30info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.ufsc.br/index.php/politica/article/view/2175-7984.2020v19n44p6610.5007/2175-7984.2020v19n44p66Política & Sociedade; Vol. 19 No. 44 (2020); 66-86Política & Sociedade; Vol. 19 Núm. 44 (2020); 66-86Política & Sociedade; v. 19 n. 44 (2020); 66-862175-79841677-4140reponame:Política & Sociedade (Online)instname:Universidade Federal de Santa Catarina (UFSC)instacron:UFSCporhttps://periodicos.ufsc.br/index.php/politica/article/view/2175-7984.2020v19n44p66/43474Copyright (c) 2020 Política & Sociedadeinfo:eu-repo/semantics/openAccessTrüninger, Mónica2020-06-04T15:27:57Zoai:periodicos.ufsc.br:article/71307Revistahttp://www.periodicos.ufsc.br/index.php/politicaPUBhttps://periodicos.ufsc.br/index.php/politica/oai||ernesto.seidl@ufsc.br|| ps@cfh.ufsc.br2175-79841677-4140opendoar:2020-06-04T15:27:57Política & Sociedade (Online) - Universidade Federal de Santa Catarina (UFSC)false |
dc.title.none.fl_str_mv |
Consumers and organic farming in Portugal: meanings and (dis)trust Consumidores e agricultura orgânica em Portugal: significados e (des)confiança |
title |
Consumers and organic farming in Portugal: meanings and (dis)trust |
spellingShingle |
Consumers and organic farming in Portugal: meanings and (dis)trust Trüninger, Mónica |
title_short |
Consumers and organic farming in Portugal: meanings and (dis)trust |
title_full |
Consumers and organic farming in Portugal: meanings and (dis)trust |
title_fullStr |
Consumers and organic farming in Portugal: meanings and (dis)trust |
title_full_unstemmed |
Consumers and organic farming in Portugal: meanings and (dis)trust |
title_sort |
Consumers and organic farming in Portugal: meanings and (dis)trust |
author |
Trüninger, Mónica |
author_facet |
Trüninger, Mónica |
author_role |
author |
dc.contributor.author.fl_str_mv |
Trüninger, Mónica |
description |
In the last years of the current century, the organic farming sector has seen its production areas, market shares and the number of consumers fast growing. In the European Union, the legal framework for this mode of production dates back to the early 90s of the 20th century, but over the years this legislation has undergone several changes. Despite a tight legal framework, fraud or controversy situations sometimes arise around the inspection and certification of organic products. The flaws in the expert, technical, scientific systems in the control and monitoring of organic food production, even if they occur exceptionally, when they are disclosed by the media, they end up increasing consumers distrust and lack of credibility in the origin and methods of the production of these foods. In this text, based on qualitative and quantitative data, we analyze the meanings that consumers have about organic products, often confusing them with the products that they grow at home or offered to them by their family, friends and family networks. The mechanisms for building a relationship of trust with organic foods are also analyzed, which include both the expert knowledge inscribed on a certificate and a logo, as well as the tacit, lay, experiential and sensory knowledge they have with these foods in their daily lives. It is concluded that consumers use different and multiple strategies, combining expert knowledge with lay knowledge, to ensure that what they ingest in their bodies are really organic products. |
publishDate |
2020 |
dc.date.none.fl_str_mv |
2020-04-30 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.ufsc.br/index.php/politica/article/view/2175-7984.2020v19n44p66 10.5007/2175-7984.2020v19n44p66 |
url |
https://periodicos.ufsc.br/index.php/politica/article/view/2175-7984.2020v19n44p66 |
identifier_str_mv |
10.5007/2175-7984.2020v19n44p66 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://periodicos.ufsc.br/index.php/politica/article/view/2175-7984.2020v19n44p66/43474 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2020 Política & Sociedade info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2020 Política & Sociedade |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Federal de Santa Catarina (UFSC) |
publisher.none.fl_str_mv |
Universidade Federal de Santa Catarina (UFSC) |
dc.source.none.fl_str_mv |
Política & Sociedade; Vol. 19 No. 44 (2020); 66-86 Política & Sociedade; Vol. 19 Núm. 44 (2020); 66-86 Política & Sociedade; v. 19 n. 44 (2020); 66-86 2175-7984 1677-4140 reponame:Política & Sociedade (Online) instname:Universidade Federal de Santa Catarina (UFSC) instacron:UFSC |
instname_str |
Universidade Federal de Santa Catarina (UFSC) |
instacron_str |
UFSC |
institution |
UFSC |
reponame_str |
Política & Sociedade (Online) |
collection |
Política & Sociedade (Online) |
repository.name.fl_str_mv |
Política & Sociedade (Online) - Universidade Federal de Santa Catarina (UFSC) |
repository.mail.fl_str_mv |
||ernesto.seidl@ufsc.br|| ps@cfh.ufsc.br |
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1789435206213566464 |