SURRENDERING TO THE BILRO: THE CONTEMPORARY RE-SIGNIFICATION OF LUXURY IN SUSTAINABLE HANDCRAFTED PRODUCTS

Detalhes bibliográficos
Autor(a) principal: Machado, Jamilly
Data de Publicação: 2022
Outros Autores: Novelli, Daniela, Schulte, Neide Kohler
Tipo de documento: Artigo
Idioma: por
Título da fonte: Mix Sustentável (Online)
Texto Completo: https://ojs.sites.ufsc.br/index.php/mixsustentavel/article/view/5094
Resumo: Given the contemporary emergence of a new luxury market, based on symbolic, cultural and experiential values, without giving up exclusivity, there is a growing demand for sustainable products. Handcrafted products correspond to two of these phenomena: luxury and sustainability, as they have attributes of exclusivity, symbolic and cultural value, as well as employing the slow manufacturing process and local labor. In this sense, Santa Catarina Renda de Bilro was chosen as the object of study of a basic, qualitative research, with a descriptive and exploratory objective of theoretical concepts, in which it was intended to highlight Santa Catarina Renda de Bilro as a "sustainable luxury product", proposing, thus, a resignification of concepts within this category. The results showed that bobbin lace presents parameters that fit both in the production based on slow fashion and in the list of new luxury goods of the 21st century, instigating to think - mainly, in the productive, creative and innovative union between fashion designers and local artisans, in the valorization, by the brands, of the well-paid manual work, with profits well distributed to the artisans; and, in the new choices guided by emotional consumption.
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spelling SURRENDERING TO THE BILRO: THE CONTEMPORARY RE-SIGNIFICATION OF LUXURY IN SUSTAINABLE HANDCRAFTED PRODUCTSRENDENDO-SE AO BILRO: A RESSIGNIFICAÇÃO CONTEMPORÂNEA DO LUXO EM PRODUTOS ARTESANAIS SUSTENTÁVEISModaLuxoFeito a mãoRenda de BilroConsumo emocionalDesign de modaFashionLuxe HandmadeFashion designGiven the contemporary emergence of a new luxury market, based on symbolic, cultural and experiential values, without giving up exclusivity, there is a growing demand for sustainable products. Handcrafted products correspond to two of these phenomena: luxury and sustainability, as they have attributes of exclusivity, symbolic and cultural value, as well as employing the slow manufacturing process and local labor. In this sense, Santa Catarina Renda de Bilro was chosen as the object of study of a basic, qualitative research, with a descriptive and exploratory objective of theoretical concepts, in which it was intended to highlight Santa Catarina Renda de Bilro as a "sustainable luxury product", proposing, thus, a resignification of concepts within this category. The results showed that bobbin lace presents parameters that fit both in the production based on slow fashion and in the list of new luxury goods of the 21st century, instigating to think - mainly, in the productive, creative and innovative union between fashion designers and local artisans, in the valorization, by the brands, of the well-paid manual work, with profits well distributed to the artisans; and, in the new choices guided by emotional consumption.Diante da emergência contemporânea de um novo mercado de luxo, pautado em valores simbólicos, culturais e experienciais, sem abrir mão da exclusividade, percebe-se uma crescente procura por produtos sustentáveis. Produtos artesanais feitos à mão se encaixam nos dois fenômenos – luxo e sustentabilidade, pois possuem atributos de exclusividade, valor simbólico e cultural, bem como empregam o processo slow de fabricação e mão-de-obra local. Nesse sentido, a renda de Bilro catarinense foi escolhida como objeto de estudo de uma pesquisa básica, qualitativa, de objetivo descritivo e exploratório de conceitos teóricos, na qual pretendeu-se demonstrar o enquadramento desta renda na categoria de “produto de luxo sustentável”, propondo assim uma ressignificação de conceitos. Os resultados apontaram que a renda de bilro apresenta parâmetros que se enquadram tanto na produção baseada no slow fashion quanto no rol de novas mercadorias de luxo do século XXI, instigando a pensar principalmente na união produtiva, criativa e inovadora entre designers de moda e artesãos locais, na valorização por parte das marcas pelo trabalho manual bem pago com lucros bem distribuídos aos artesãos e nas novas escolhas guiadas pelo consumo emocional.UFSC - Federal University of Santa Catarina2022-09-02info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://ojs.sites.ufsc.br/index.php/mixsustentavel/article/view/509410.29183/2447-3073.MIX2022.v8.n4.77-85Mix Sustentável; Vol. 8 No. 4 (2022): Mix Sustentável (regular); 77-85MIX Sustentável; v. 8 n. 4 (2022): Mix Sustentável (regular); 77-852447-30732447-0899reponame:Mix Sustentável (Online)instname:Universidade Federal de Santa Catarina (UFSC)instacron:UFSCporhttps://ojs.sites.ufsc.br/index.php/mixsustentavel/article/view/5094/4713NacionalNacionalCopyright (c) 2022 Jamilly Machado, Daniela Novelli, Neide Kohler Schultehttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessMachado, JamillyNovelli, DanielaSchulte, Neide Kohler2022-10-28T14:45:57Zoai:ojs.sites.ufsc.br:article/5094Revistahttp://mixsustentavel.paginas.ufsc.br/apresentacao-2/PUBhttp://ojs.sites.ufsc.br/index.php/mixsustentavel/oailisiane.librelotto@ufsc.br||mixsustentavel@gmail.com2447-30732447-0899opendoar:2022-10-28T14:45:57Mix Sustentável (Online) - Universidade Federal de Santa Catarina (UFSC)false
dc.title.none.fl_str_mv SURRENDERING TO THE BILRO: THE CONTEMPORARY RE-SIGNIFICATION OF LUXURY IN SUSTAINABLE HANDCRAFTED PRODUCTS
RENDENDO-SE AO BILRO: A RESSIGNIFICAÇÃO CONTEMPORÂNEA DO LUXO EM PRODUTOS ARTESANAIS SUSTENTÁVEIS
title SURRENDERING TO THE BILRO: THE CONTEMPORARY RE-SIGNIFICATION OF LUXURY IN SUSTAINABLE HANDCRAFTED PRODUCTS
spellingShingle SURRENDERING TO THE BILRO: THE CONTEMPORARY RE-SIGNIFICATION OF LUXURY IN SUSTAINABLE HANDCRAFTED PRODUCTS
Machado, Jamilly
Moda
Luxo
Feito a mão
Renda de Bilro
Consumo emocional
Design de moda
Fashion
Luxe
Handmade
Fashion design
title_short SURRENDERING TO THE BILRO: THE CONTEMPORARY RE-SIGNIFICATION OF LUXURY IN SUSTAINABLE HANDCRAFTED PRODUCTS
title_full SURRENDERING TO THE BILRO: THE CONTEMPORARY RE-SIGNIFICATION OF LUXURY IN SUSTAINABLE HANDCRAFTED PRODUCTS
title_fullStr SURRENDERING TO THE BILRO: THE CONTEMPORARY RE-SIGNIFICATION OF LUXURY IN SUSTAINABLE HANDCRAFTED PRODUCTS
title_full_unstemmed SURRENDERING TO THE BILRO: THE CONTEMPORARY RE-SIGNIFICATION OF LUXURY IN SUSTAINABLE HANDCRAFTED PRODUCTS
title_sort SURRENDERING TO THE BILRO: THE CONTEMPORARY RE-SIGNIFICATION OF LUXURY IN SUSTAINABLE HANDCRAFTED PRODUCTS
author Machado, Jamilly
author_facet Machado, Jamilly
Novelli, Daniela
Schulte, Neide Kohler
author_role author
author2 Novelli, Daniela
Schulte, Neide Kohler
author2_role author
author
dc.contributor.author.fl_str_mv Machado, Jamilly
Novelli, Daniela
Schulte, Neide Kohler
dc.subject.por.fl_str_mv Moda
Luxo
Feito a mão
Renda de Bilro
Consumo emocional
Design de moda
Fashion
Luxe
Handmade
Fashion design
topic Moda
Luxo
Feito a mão
Renda de Bilro
Consumo emocional
Design de moda
Fashion
Luxe
Handmade
Fashion design
description Given the contemporary emergence of a new luxury market, based on symbolic, cultural and experiential values, without giving up exclusivity, there is a growing demand for sustainable products. Handcrafted products correspond to two of these phenomena: luxury and sustainability, as they have attributes of exclusivity, symbolic and cultural value, as well as employing the slow manufacturing process and local labor. In this sense, Santa Catarina Renda de Bilro was chosen as the object of study of a basic, qualitative research, with a descriptive and exploratory objective of theoretical concepts, in which it was intended to highlight Santa Catarina Renda de Bilro as a "sustainable luxury product", proposing, thus, a resignification of concepts within this category. The results showed that bobbin lace presents parameters that fit both in the production based on slow fashion and in the list of new luxury goods of the 21st century, instigating to think - mainly, in the productive, creative and innovative union between fashion designers and local artisans, in the valorization, by the brands, of the well-paid manual work, with profits well distributed to the artisans; and, in the new choices guided by emotional consumption.
publishDate 2022
dc.date.none.fl_str_mv 2022-09-02
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://ojs.sites.ufsc.br/index.php/mixsustentavel/article/view/5094
10.29183/2447-3073.MIX2022.v8.n4.77-85
url https://ojs.sites.ufsc.br/index.php/mixsustentavel/article/view/5094
identifier_str_mv 10.29183/2447-3073.MIX2022.v8.n4.77-85
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://ojs.sites.ufsc.br/index.php/mixsustentavel/article/view/5094/4713
dc.rights.driver.fl_str_mv Copyright (c) 2022 Jamilly Machado, Daniela Novelli, Neide Kohler Schulte
https://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2022 Jamilly Machado, Daniela Novelli, Neide Kohler Schulte
https://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.coverage.none.fl_str_mv Nacional
Nacional
dc.publisher.none.fl_str_mv UFSC - Federal University of Santa Catarina
publisher.none.fl_str_mv UFSC - Federal University of Santa Catarina
dc.source.none.fl_str_mv Mix Sustentável; Vol. 8 No. 4 (2022): Mix Sustentável (regular); 77-85
MIX Sustentável; v. 8 n. 4 (2022): Mix Sustentável (regular); 77-85
2447-3073
2447-0899
reponame:Mix Sustentável (Online)
instname:Universidade Federal de Santa Catarina (UFSC)
instacron:UFSC
instname_str Universidade Federal de Santa Catarina (UFSC)
instacron_str UFSC
institution UFSC
reponame_str Mix Sustentável (Online)
collection Mix Sustentável (Online)
repository.name.fl_str_mv Mix Sustentável (Online) - Universidade Federal de Santa Catarina (UFSC)
repository.mail.fl_str_mv lisiane.librelotto@ufsc.br||mixsustentavel@gmail.com
_version_ 1798325231094333440

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