The presumed reader in car advertisements published in Teresina's printed newspapers, from 1950 to 2002

Detalhes bibliográficos
Autor(a) principal: Alves Filho, Francisco
Data de Publicação: 2015
Outros Autores: de Sá, Samarina Soares
Tipo de documento: Artigo
Idioma: por
Título da fonte: Fórum Linguístico
Texto Completo: https://periodicos.ufsc.br/index.php/forum/article/view/1984-8412.2015v12n2p637
Resumo: This article aims to present how the image of the presumed reader has been built in the printed newspapers of the city of Teresina (Piaui State, Brazil), with them being the following: O Piauí, Folha da Manhã, O Dia, and Diário do Povo. In order to do so, we have researched the bibliography referent to the studies of authors such as Charles Bazerman (2011), Carolyn Miller (2009 [1984]), and Amy Devitt (2004), representatives of Gender Rhetorical Studies. Besides these, we have consulted Bakhtin's assumptions for studying genre, mainly extracted from Marxism and the Philosophy of Language, and Aesthetics of Verbal Creation, as well as Brazilian authors related to the study of discursive genres, such as Fiorin (2008), Marcuschi (2008), and Faraco (2009). With the research, we could confirm that the advertisements actually build social-historic blocks capable of mirroring the values of a society, but also capable of contributing directly for determined values to be restored or forgotten.
id UFSC-24_a0e850ee60627a2ff16b8839992172f8
oai_identifier_str oai:periodicos.ufsc.br:article/34727
network_acronym_str UFSC-24
network_name_str Fórum Linguístico
repository_id_str
spelling The presumed reader in car advertisements published in Teresina's printed newspapers, from 1950 to 2002El lector presumido en los anuncios de coches difundidos en los periódicos de Teresina (PI) desde 1950 hasta 2002O leitor presumido nos anúncios de carros veiculados em jornais impressos de Teresina (PI) de 1950 a 2002This article aims to present how the image of the presumed reader has been built in the printed newspapers of the city of Teresina (Piaui State, Brazil), with them being the following: O Piauí, Folha da Manhã, O Dia, and Diário do Povo. In order to do so, we have researched the bibliography referent to the studies of authors such as Charles Bazerman (2011), Carolyn Miller (2009 [1984]), and Amy Devitt (2004), representatives of Gender Rhetorical Studies. Besides these, we have consulted Bakhtin's assumptions for studying genre, mainly extracted from Marxism and the Philosophy of Language, and Aesthetics of Verbal Creation, as well as Brazilian authors related to the study of discursive genres, such as Fiorin (2008), Marcuschi (2008), and Faraco (2009). With the research, we could confirm that the advertisements actually build social-historic blocks capable of mirroring the values of a society, but also capable of contributing directly for determined values to be restored or forgotten.Este artículo tiene como objetivo demostrar cómo el lector presumido fue construido en los periódicos de Teresina (PI), que son: O Piauí, Folha da Manhã, O Dia y Diário do Povo. Para lograr este objetivo, se recurrió a la bibliografía de los estudios realizados por los autores representantes de los Estudios Retóricos de Géneros, como Charles Bazerman (2011), Carolyn Miller (2009 [1984]) y Amy Devitt (2004). Aparte de estos, se utilizan presupuestos de Bakhtin para el estudio del género, tomados principalmente de Marxismo y Filosofía del Lenguaje y de Estética de la Creación Verbal, además de autores brasileños dedicados al estudio de los géneros discursivos como: Fiorin (2008), Marcuschi (2008) y Faraco (2009). Con la investigación, se pudo corroborar que los anuncios son, de hecho, construcciones histórico-sociales, capaces de reflejar los valores de una sociedad, e incluso contribuir directamente a que ciertos valores sean renovados u olvidados.Este artigo pretende demonstrar como a figura do leitor presumido foi construída em jornais impressos da cidade de Teresina (PI), quais sejam: Jornal o Piauí, Jornal Folha da Manhã, Jornal O Dia e Jornal Diário do Povo. Para alcançar esse objetivo, recorreu-se à bibliografia referente aos estudos realizados por autores representantes dos Estudos Retóricos de Gêneros, como Charles Bazerman (2011), Carolyn Miller (2009 [1984]) e Amy Devitt (2004). Além destes, foram utilizados os pressupostos bakhtinianos para o estudo do gênero, extraídos, principalmente de Marxismo e Filosofia da Linguagem e de Estética da Criação Verbal, além de autores brasileiros engajados no estudo dos gêneros discursivos, tais como: Fiorin (2008), Marcuschi (2008) e Faraco (2009). Com a pesquisa, foi possível corroborar que os anúncios constituem, de fato, construções histórico-sociais, capazes de espelhar os valores de uma sociedade, mas também de contribuir diretamente para que determinados valores sejam revigorados ou esquecidos.Programa de Pós-Graduação em Linguística - UFSC2015-08-14info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionavaliado por paresPesquisa documental, Pesquisa históricaapplication/pdfhttps://periodicos.ufsc.br/index.php/forum/article/view/1984-8412.2015v12n2p63710.5007/1984-8412.2015v12n2p637Fórum Linguístico; Vol. 12 No. 2 (2015); 637-652Fórum Linguístico; Vol. 12 Núm. 2 (2015); 637-652Fórum Linguístico; v. 12 n. 2 (2015); 637-6521984-84121415-8698reponame:Fórum Linguísticoinstname:Universidade Federal de Santa Catarina (UFSC)instacron:UFSCporhttps://periodicos.ufsc.br/index.php/forum/article/view/1984-8412.2015v12n2p637/30014Copyright (c) 2015 Fórum Linguísticoinfo:eu-repo/semantics/openAccessAlves Filho, Franciscode Sá, Samarina Soares2017-09-05T18:36:14Zoai:periodicos.ufsc.br:article/34727Revistahttps://periodicos.ufsc.br/index.php/forum/indexPUBhttps://periodicos.ufsc.br/index.php/forum/oaiportaldeperiodicos.bu@contato.ufsc.br || atilio.butturi@ufsc.br1984-84121984-8412opendoar:2023-01-12T16:40:23.734196Fórum Linguístico - Universidade Federal de Santa Catarina (UFSC)false
dc.title.none.fl_str_mv The presumed reader in car advertisements published in Teresina's printed newspapers, from 1950 to 2002
El lector presumido en los anuncios de coches difundidos en los periódicos de Teresina (PI) desde 1950 hasta 2002
O leitor presumido nos anúncios de carros veiculados em jornais impressos de Teresina (PI) de 1950 a 2002
title The presumed reader in car advertisements published in Teresina's printed newspapers, from 1950 to 2002
spellingShingle The presumed reader in car advertisements published in Teresina's printed newspapers, from 1950 to 2002
Alves Filho, Francisco
title_short The presumed reader in car advertisements published in Teresina's printed newspapers, from 1950 to 2002
title_full The presumed reader in car advertisements published in Teresina's printed newspapers, from 1950 to 2002
title_fullStr The presumed reader in car advertisements published in Teresina's printed newspapers, from 1950 to 2002
title_full_unstemmed The presumed reader in car advertisements published in Teresina's printed newspapers, from 1950 to 2002
title_sort The presumed reader in car advertisements published in Teresina's printed newspapers, from 1950 to 2002
author Alves Filho, Francisco
author_facet Alves Filho, Francisco
de Sá, Samarina Soares
author_role author
author2 de Sá, Samarina Soares
author2_role author
dc.contributor.author.fl_str_mv Alves Filho, Francisco
de Sá, Samarina Soares
description This article aims to present how the image of the presumed reader has been built in the printed newspapers of the city of Teresina (Piaui State, Brazil), with them being the following: O Piauí, Folha da Manhã, O Dia, and Diário do Povo. In order to do so, we have researched the bibliography referent to the studies of authors such as Charles Bazerman (2011), Carolyn Miller (2009 [1984]), and Amy Devitt (2004), representatives of Gender Rhetorical Studies. Besides these, we have consulted Bakhtin's assumptions for studying genre, mainly extracted from Marxism and the Philosophy of Language, and Aesthetics of Verbal Creation, as well as Brazilian authors related to the study of discursive genres, such as Fiorin (2008), Marcuschi (2008), and Faraco (2009). With the research, we could confirm that the advertisements actually build social-historic blocks capable of mirroring the values of a society, but also capable of contributing directly for determined values to be restored or forgotten.
publishDate 2015
dc.date.none.fl_str_mv 2015-08-14
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
avaliado por pares
Pesquisa documental, Pesquisa histórica
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.ufsc.br/index.php/forum/article/view/1984-8412.2015v12n2p637
10.5007/1984-8412.2015v12n2p637
url https://periodicos.ufsc.br/index.php/forum/article/view/1984-8412.2015v12n2p637
identifier_str_mv 10.5007/1984-8412.2015v12n2p637
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.ufsc.br/index.php/forum/article/view/1984-8412.2015v12n2p637/30014
dc.rights.driver.fl_str_mv Copyright (c) 2015 Fórum Linguístico
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2015 Fórum Linguístico
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Programa de Pós-Graduação em Linguística - UFSC
publisher.none.fl_str_mv Programa de Pós-Graduação em Linguística - UFSC
dc.source.none.fl_str_mv Fórum Linguístico; Vol. 12 No. 2 (2015); 637-652
Fórum Linguístico; Vol. 12 Núm. 2 (2015); 637-652
Fórum Linguístico; v. 12 n. 2 (2015); 637-652
1984-8412
1415-8698
reponame:Fórum Linguístico
instname:Universidade Federal de Santa Catarina (UFSC)
instacron:UFSC
instname_str Universidade Federal de Santa Catarina (UFSC)
instacron_str UFSC
institution UFSC
reponame_str Fórum Linguístico
collection Fórum Linguístico
repository.name.fl_str_mv Fórum Linguístico - Universidade Federal de Santa Catarina (UFSC)
repository.mail.fl_str_mv portaldeperiodicos.bu@contato.ufsc.br || atilio.butturi@ufsc.br
_version_ 1797051418621771776

Registros relacionados