Information marketing on social media: experience with facebook “De olho na CI”

• Autor(a) principal: Freire, Gustavo Henrique de Araújo
• Data de Publicação: 2015
• Outros Autores: Freire, Isa Maria, Araujo, Vânia Maria Rodrigues Hermes de, Costa, Cristiano Santana da
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Encontros Bibli
• Texto Completo: https://periodicos.ufsc.br/index.php/eb/article/view/1518-2924.2015v20n43p153
• topic: Marketing da informação; Promoção da informação; Gestão da informação; Mídias virtuais –Facebook; De olho na CI; Marketing information; Promotion of information; Information management; Social media -Facebook; De Olho na CI

A management experience using the social media tool Facebook under the perspective of information marketing. Presents the models used by the virtual social media to spread information, identifying the features that made the virtual social media Facebook a marketing tool for effective dissemination of the blog De Olho na CI. Describes the blog De Olho na CI as a virtual media to disseminate relevant information in the areas of Information Science, Librarianship, Archival and Museology, highlighting its relationship with the magazine Brazilian Research in Information Science and Librarianship - PBCIB. Relates how the social media Facebook and Twitter were incorporated into the blog De Olho na CI, aiming to enable greater interaction with its audience. Demonstrates how the experience can be replicated in other social media, by applying marketing strategies to promote its usage by their publishers.