The journalistic coverage of the opening ceremony of the London Olympic games 2012 and the repercurssion in Twitter

Detalhes bibliográficos
Autor(a) principal: Pereira, Rogério Santos
Data de Publicação: 2015
Outros Autores: Brüggemann, Ângelo Luiz, de Miranda, Lyana Virgínia Thédiga, Ferrari, Rodrigo Duarte
Tipo de documento: Artigo
Idioma: por
Título da fonte: Motrivivência (Florianópolis)
Texto Completo: https://periodicos.ufsc.br/index.php/motrivivencia/article/view/2175-8042.2015v27n45p154
Resumo: This text is part of a collective research that examined, in a comparative way, the journalistic-sports coverage of the Olympic Games London/2012 (OG 2012) besides Rede Record, Brazilian holder of broadcast rights to the event, and other open TV stations in country, whose interest focused on the opening ceremony. The analisys corpus were the broadcast content, on opening day, on Record, Globo and Band news. In order to expand the comparisons content, it was decided also by monitoring postings about the ceremony on Twitter. The theoretical-methodological basis used was Analysis Framework, common to most research. In the opening ceremony discuss of the sports mega event is presented as a new audio-visual product propitious to market characteristics interlacement and media-sporting interests, which is reflected in the positioning, in the construction of speech and placement of journalistic news content about OG 2012.
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spelling The journalistic coverage of the opening ceremony of the London Olympic games 2012 and the repercurssion in TwitterLa cobertura periodística de la ceremonia de apertura de los Juegos Olímpicos de Londres 2012 e la repercusión en lo twitterA cobertura jornalística da cerimônia de abertura dos Jogos Olímpicos de Londres 2012 e a repercussão na rede social TwitterThis text is part of a collective research that examined, in a comparative way, the journalistic-sports coverage of the Olympic Games London/2012 (OG 2012) besides Rede Record, Brazilian holder of broadcast rights to the event, and other open TV stations in country, whose interest focused on the opening ceremony. The analisys corpus were the broadcast content, on opening day, on Record, Globo and Band news. In order to expand the comparisons content, it was decided also by monitoring postings about the ceremony on Twitter. The theoretical-methodological basis used was Analysis Framework, common to most research. In the opening ceremony discuss of the sports mega event is presented as a new audio-visual product propitious to market characteristics interlacement and media-sporting interests, which is reflected in the positioning, in the construction of speech and placement of journalistic news content about OG 2012.Este texto forma parte de una investigación colectiva que examinó, de manera comparativa, la cobertura periodística de los deportes de los Juegos Olímpicos London/2012 (JO 2012), además de la Rede Record, titular brasileña de derechos de transmisión para el evento, y otras estaciones de televisión abierta en el país, cuyo el interés se centró en la ceremonia de inauguración. Corpus a los análisis fueron el contenido de las emisiones, en la jornada inaugural, en la Record, Globo y noticias Band. Con el fin de ampliar el contenido de las comparaciones, se decidió también por el seguimiento de publicaciones sobre la ceremonia en Twitter. El fundamento teórico-metodológico utilizado fue el Análisis de Marco, común a la mayoría de investigaciones. En la ceremonia de apertura discutir de los deportes mega evento se presenta como un nuevo producto audiovisual propicio a las características del mercado y los medios de comunicación-entrelazamiento deportivos intereses, lo que se refleja en el posicionamiento, en la construcción del discurso y la colocación de contenido de noticias periodísticas sobre JO 2012.O presente texto é parte de uma pesquisa coletiva que analisou, de forma comparativa, a cobertura jornalístico-esportiva dos Jogos Olímpicos de Londres 2012 (JO/2012) entre a Rede Record, detentora brasileira dos direitos de transmissão do evento, e as demais emissoras de TV aberta do país, com o interesse na cerimônia de abertura. Constituíram-se como corpus de análise os conteúdos veiculados, no dia da abertura, nos jornais da Record, da Globo e da Band. A fim de ampliar o conteúdo de comparações, optou-se, ainda, pelo monitoramento de postagens sobre a cerimônia no Twitter. A base teórico-metodológica utilizada foi a Análise de Enquadramento, comum à pesquisa maior. Na discussão, a cerimônia de abertura do megaevento esportivo se apresentou como um produto audiovisual propício ao entrelaçamento de características mercadológicas e interesses midiáticos-esportivos, que se refletiram no posicionamento, na construção do discurso e na veiculação dos conteúdos jornalísticos sobre os JO/2012.Universidade Federal de Santa Catarina2015-09-14info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.ufsc.br/index.php/motrivivencia/article/view/2175-8042.2015v27n45p15410.5007/2175-8042.2015v27n45p154Motrivivência; v. 27 n. 45 (2015): Infância/criança e Educação Física; 154-1712175-80420103-4111reponame:Motrivivência (Florianópolis)instname:Universidade Federal de Santa Catarina (UFSC)instacron:UFSCporhttps://periodicos.ufsc.br/index.php/motrivivencia/article/view/2175-8042.2015v27n45p154/30202Copyright (c) 2015 Motrivivênciainfo:eu-repo/semantics/openAccessPereira, Rogério SantosBrüggemann, Ângelo Luizde Miranda, Lyana Virgínia ThédigaFerrari, Rodrigo Duarte2018-08-27T14:28:15Zoai:periodicos.ufsc.br:article/38163Revistahttp://www.periodicos.ufsc.br/index.php/motrivivenciaPUBhttps://periodicos.ufsc.br/index.php/motrivivencia/oai||giovani.pires@ufsc.br2175-80420103-4111opendoar:2018-08-27T14:28:15Motrivivência (Florianópolis) - Universidade Federal de Santa Catarina (UFSC)false
dc.title.none.fl_str_mv The journalistic coverage of the opening ceremony of the London Olympic games 2012 and the repercurssion in Twitter
La cobertura periodística de la ceremonia de apertura de los Juegos Olímpicos de Londres 2012 e la repercusión en lo twitter
A cobertura jornalística da cerimônia de abertura dos Jogos Olímpicos de Londres 2012 e a repercussão na rede social Twitter
title The journalistic coverage of the opening ceremony of the London Olympic games 2012 and the repercurssion in Twitter
spellingShingle The journalistic coverage of the opening ceremony of the London Olympic games 2012 and the repercurssion in Twitter
Pereira, Rogério Santos
title_short The journalistic coverage of the opening ceremony of the London Olympic games 2012 and the repercurssion in Twitter
title_full The journalistic coverage of the opening ceremony of the London Olympic games 2012 and the repercurssion in Twitter
title_fullStr The journalistic coverage of the opening ceremony of the London Olympic games 2012 and the repercurssion in Twitter
title_full_unstemmed The journalistic coverage of the opening ceremony of the London Olympic games 2012 and the repercurssion in Twitter
title_sort The journalistic coverage of the opening ceremony of the London Olympic games 2012 and the repercurssion in Twitter
author Pereira, Rogério Santos
author_facet Pereira, Rogério Santos
Brüggemann, Ângelo Luiz
de Miranda, Lyana Virgínia Thédiga
Ferrari, Rodrigo Duarte
author_role author
author2 Brüggemann, Ângelo Luiz
de Miranda, Lyana Virgínia Thédiga
Ferrari, Rodrigo Duarte
author2_role author
author
author
dc.contributor.author.fl_str_mv Pereira, Rogério Santos
Brüggemann, Ângelo Luiz
de Miranda, Lyana Virgínia Thédiga
Ferrari, Rodrigo Duarte
description This text is part of a collective research that examined, in a comparative way, the journalistic-sports coverage of the Olympic Games London/2012 (OG 2012) besides Rede Record, Brazilian holder of broadcast rights to the event, and other open TV stations in country, whose interest focused on the opening ceremony. The analisys corpus were the broadcast content, on opening day, on Record, Globo and Band news. In order to expand the comparisons content, it was decided also by monitoring postings about the ceremony on Twitter. The theoretical-methodological basis used was Analysis Framework, common to most research. In the opening ceremony discuss of the sports mega event is presented as a new audio-visual product propitious to market characteristics interlacement and media-sporting interests, which is reflected in the positioning, in the construction of speech and placement of journalistic news content about OG 2012.
publishDate 2015
dc.date.none.fl_str_mv 2015-09-14
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.ufsc.br/index.php/motrivivencia/article/view/2175-8042.2015v27n45p154
10.5007/2175-8042.2015v27n45p154
url https://periodicos.ufsc.br/index.php/motrivivencia/article/view/2175-8042.2015v27n45p154
identifier_str_mv 10.5007/2175-8042.2015v27n45p154
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.ufsc.br/index.php/motrivivencia/article/view/2175-8042.2015v27n45p154/30202
dc.rights.driver.fl_str_mv Copyright (c) 2015 Motrivivência
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2015 Motrivivência
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Federal de Santa Catarina
publisher.none.fl_str_mv Universidade Federal de Santa Catarina
dc.source.none.fl_str_mv Motrivivência; v. 27 n. 45 (2015): Infância/criança e Educação Física; 154-171
2175-8042
0103-4111
reponame:Motrivivência (Florianópolis)
instname:Universidade Federal de Santa Catarina (UFSC)
instacron:UFSC
instname_str Universidade Federal de Santa Catarina (UFSC)
instacron_str UFSC
institution UFSC
reponame_str Motrivivência (Florianópolis)
collection Motrivivência (Florianópolis)
repository.name.fl_str_mv Motrivivência (Florianópolis) - Universidade Federal de Santa Catarina (UFSC)
repository.mail.fl_str_mv ||giovani.pires@ufsc.br
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