The satisfaction and the behavioral intention of the supportive member of a Pernambuco club in relation to the services provided

Detalhes bibliográficos
Autor(a) principal: Rodrigues Silva, Victor Henrique
Data de Publicação: 2018
Outros Autores: Pedroso, Carlos Augusto Mulatinho de Queiroz, Miranda, Yves de Holanda Batista de, Barros Filho, Marcos Antônio, Sarmento, José Pedro
Tipo de documento: Artigo
Idioma: por
Título da fonte: Motrivivência (Florianópolis)
Texto Completo: https://periodicos.ufsc.br/index.php/motrivivencia/article/view/2175-8042.2018v30n54p263
Resumo: The objective of this study was to analyze the satisfaction and behavioral intentions of the supporters of a Pernambuco club in the Brazilian Football Championship - Serie A. The study is characterized as descriptive research, with the population made up of club members-supporters. The data were collected through a multi-item Likert scale questionnaire with five alternatives. The data were applied in IBM SPSS Statistics 20 software, analyzing them in a descriptive way, using mean, fashion and median, standard deviation, sum, percentage measures and graphs. The results present positive numbers in relation to the satisfaction with the auxiliary services, indifference in relation to the game and positive results in the behavioral intentions. It was concluded that there were positive results regarding the quality of service, balance when it was the satisfaction with the games and very positive results when asked about the intentions to consume more products and services of the club in the vision of its partner-fans interviewed.
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spelling The satisfaction and the behavioral intention of the supportive member of a Pernambuco club in relation to the services providedLa satisfacción y la intención conductual del socio hincha de un club pernambucano en relación a los servicios prestadosA satisfação e as intenções comportamentais dos sócios-torcedores de um clube pernambucano em relação aos serviços prestados no campeonato brasileiro de futebol – série AThe objective of this study was to analyze the satisfaction and behavioral intentions of the supporters of a Pernambuco club in the Brazilian Football Championship - Serie A. The study is characterized as descriptive research, with the population made up of club members-supporters. The data were collected through a multi-item Likert scale questionnaire with five alternatives. The data were applied in IBM SPSS Statistics 20 software, analyzing them in a descriptive way, using mean, fashion and median, standard deviation, sum, percentage measures and graphs. The results present positive numbers in relation to the satisfaction with the auxiliary services, indifference in relation to the game and positive results in the behavioral intentions. It was concluded that there were positive results regarding the quality of service, balance when it was the satisfaction with the games and very positive results when asked about the intentions to consume more products and services of the club in the vision of its partner-fans interviewed.El objetivo del estudio fue analizar la satisfacción y las intenciones comportamentales de los socios aficionados de un club de Pernambuco en el Campeonato Brasileño de Fútbol - Serie A. El estudio se caracteriza como una investigación descriptiva, con la población compuesta por socios-aficionados del club. Los datos fueron recolectados por medio de un cuestionario de escala multi-ítems del tipo Likert con cinco alternativas. Los datos fueron aplicados en el software IBM SPSS Statistics 20, analizándolos de una manera descriptiva, utilizando promedio, moda y mediana, desviación estándar, suma, medidas porcentuales y gráficos. Los resultados muestran cifras positivas en relación con la satisfacción con los servicios auxiliares, la indiferencia hacia el juego y los resultados positivos en las intenciones del comportamiento. Se concluyó que hubo resultados positivos en relación a la calidad de servicio, equilibrio cuando se trató de la satisfacción con los juegos y resultados bastante positivos cuando se cuestionó sobre las intenciones de consumir más productos y servicios del club en la visión de sus socios-aficionados entrevistados.O objetivo deste estudo foi analisar a satisfação e as intenções comportamentais dos sócios-torcedores de um clube de Pernambuco no Campeonato Brasileiro de Futebol – Série A. O estudo é caracterizado como pesquisa descritiva, com a população composta por sócios-torcedores do clube. Os dados foram coletados por meio de questionário de escala multi-itens do tipo Likert com cinco alternativas. Os dados foram analisados no software IBM SPSS Statistics 20, através da estatística descritiva, utilizando média, moda, mediana, desvio padrão, soma, medidas percentuais e gráficos. Os resultados apresentam números positivos em relação à satisfação com os serviços auxiliares, indiferença em relação ao jogo e resultados positivos nas intenções comportamentais. Conclui-se que houve resultados positivos em relação à qualidade de serviço, equilíbrio quando tratou-se da satisfação com os jogos e resultados bastante positivos quando se questionou sobre as intenções de consumir mais produtos e serviços do clube na visão de seus sócios-torcedores entrevistados.  Universidade Federal de Santa Catarina2018-07-27info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.ufsc.br/index.php/motrivivencia/article/view/2175-8042.2018v30n54p26310.5007/2175-8042.2018v30n54p263Motrivivência; v. 30 n. 54 (2018): Editoração Científica - 30 anos da Motrivivencia; 263-2772175-80420103-4111reponame:Motrivivência (Florianópolis)instname:Universidade Federal de Santa Catarina (UFSC)instacron:UFSCporhttps://periodicos.ufsc.br/index.php/motrivivencia/article/view/2175-8042.2018v30n54p263/37047Copyright (c) 2018 Motrivivênciainfo:eu-repo/semantics/openAccessRodrigues Silva, Victor HenriquePedroso, Carlos Augusto Mulatinho de QueirozMiranda, Yves de Holanda Batista deBarros Filho, Marcos AntônioSarmento, José Pedro2019-10-23T11:56:28Zoai:periodicos.ufsc.br:article/51292Revistahttp://www.periodicos.ufsc.br/index.php/motrivivenciaPUBhttps://periodicos.ufsc.br/index.php/motrivivencia/oai||giovani.pires@ufsc.br2175-80420103-4111opendoar:2019-10-23T11:56:28Motrivivência (Florianópolis) - Universidade Federal de Santa Catarina (UFSC)false
dc.title.none.fl_str_mv The satisfaction and the behavioral intention of the supportive member of a Pernambuco club in relation to the services provided
La satisfacción y la intención conductual del socio hincha de un club pernambucano en relación a los servicios prestados
A satisfação e as intenções comportamentais dos sócios-torcedores de um clube pernambucano em relação aos serviços prestados no campeonato brasileiro de futebol – série A
title The satisfaction and the behavioral intention of the supportive member of a Pernambuco club in relation to the services provided
spellingShingle The satisfaction and the behavioral intention of the supportive member of a Pernambuco club in relation to the services provided
Rodrigues Silva, Victor Henrique
title_short The satisfaction and the behavioral intention of the supportive member of a Pernambuco club in relation to the services provided
title_full The satisfaction and the behavioral intention of the supportive member of a Pernambuco club in relation to the services provided
title_fullStr The satisfaction and the behavioral intention of the supportive member of a Pernambuco club in relation to the services provided
title_full_unstemmed The satisfaction and the behavioral intention of the supportive member of a Pernambuco club in relation to the services provided
title_sort The satisfaction and the behavioral intention of the supportive member of a Pernambuco club in relation to the services provided
author Rodrigues Silva, Victor Henrique
author_facet Rodrigues Silva, Victor Henrique
Pedroso, Carlos Augusto Mulatinho de Queiroz
Miranda, Yves de Holanda Batista de
Barros Filho, Marcos Antônio
Sarmento, José Pedro
author_role author
author2 Pedroso, Carlos Augusto Mulatinho de Queiroz
Miranda, Yves de Holanda Batista de
Barros Filho, Marcos Antônio
Sarmento, José Pedro
author2_role author
author
author
author
dc.contributor.author.fl_str_mv Rodrigues Silva, Victor Henrique
Pedroso, Carlos Augusto Mulatinho de Queiroz
Miranda, Yves de Holanda Batista de
Barros Filho, Marcos Antônio
Sarmento, José Pedro
description The objective of this study was to analyze the satisfaction and behavioral intentions of the supporters of a Pernambuco club in the Brazilian Football Championship - Serie A. The study is characterized as descriptive research, with the population made up of club members-supporters. The data were collected through a multi-item Likert scale questionnaire with five alternatives. The data were applied in IBM SPSS Statistics 20 software, analyzing them in a descriptive way, using mean, fashion and median, standard deviation, sum, percentage measures and graphs. The results present positive numbers in relation to the satisfaction with the auxiliary services, indifference in relation to the game and positive results in the behavioral intentions. It was concluded that there were positive results regarding the quality of service, balance when it was the satisfaction with the games and very positive results when asked about the intentions to consume more products and services of the club in the vision of its partner-fans interviewed.
publishDate 2018
dc.date.none.fl_str_mv 2018-07-27
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
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dc.identifier.uri.fl_str_mv https://periodicos.ufsc.br/index.php/motrivivencia/article/view/2175-8042.2018v30n54p263
10.5007/2175-8042.2018v30n54p263
url https://periodicos.ufsc.br/index.php/motrivivencia/article/view/2175-8042.2018v30n54p263
identifier_str_mv 10.5007/2175-8042.2018v30n54p263
dc.language.iso.fl_str_mv por
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dc.relation.none.fl_str_mv https://periodicos.ufsc.br/index.php/motrivivencia/article/view/2175-8042.2018v30n54p263/37047
dc.rights.driver.fl_str_mv Copyright (c) 2018 Motrivivência
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2018 Motrivivência
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Federal de Santa Catarina
publisher.none.fl_str_mv Universidade Federal de Santa Catarina
dc.source.none.fl_str_mv Motrivivência; v. 30 n. 54 (2018): Editoração Científica - 30 anos da Motrivivencia; 263-277
2175-8042
0103-4111
reponame:Motrivivência (Florianópolis)
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institution UFSC
reponame_str Motrivivência (Florianópolis)
collection Motrivivência (Florianópolis)
repository.name.fl_str_mv Motrivivência (Florianópolis) - Universidade Federal de Santa Catarina (UFSC)
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