Text linguistics and critical discourse analysis: A multimodal analysis of a magazine advertisement

Detalhes bibliográficos
Autor(a) principal: Ferreira, Sidnéa Nunes
Data de Publicação: 2013
Outros Autores: Heberle, Viviane M.
Tipo de documento: Artigo
Idioma: por
Título da fonte: Ilha do Desterro
Texto Completo: https://periodicos.ufsc.br/index.php/desterro/article/view/2175-8026.2013n64p111
Resumo:  Drawing on Fairclough’s (1995) three-dimensional framework of discourse analysis of communicative events, in this paper we carry out a multimodal analysis of a diners Club international magazine advertisement. Moving from the description of how textimage (Mitchell 1995) constructs a problem-solution structure in the advertisement to the discussion of its discourse and sociocultural practices, the paper foregrounds a multi-layered ideological message, besides the construal of a need (problem) for a product (solution). Through its multimodal structure, the advertisement seems to tap on two important sociological issues: the avoidance of human togetherness and the colonization of travelling by consumer markets (bauman  2007).
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spelling Text linguistics and critical discourse analysis: A multimodal analysis of a magazine advertisement Drawing on Fairclough’s (1995) three-dimensional framework of discourse analysis of communicative events, in this paper we carry out a multimodal analysis of a diners Club international magazine advertisement. Moving from the description of how textimage (Mitchell 1995) constructs a problem-solution structure in the advertisement to the discussion of its discourse and sociocultural practices, the paper foregrounds a multi-layered ideological message, besides the construal of a need (problem) for a product (solution). Through its multimodal structure, the advertisement seems to tap on two important sociological issues: the avoidance of human togetherness and the colonization of travelling by consumer markets (bauman  2007).UFSC2013-07-25info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.ufsc.br/index.php/desterro/article/view/2175-8026.2013n64p11110.5007/2175-8026.2013n64p111Ilha do Desterro A Journal of English Language, Literatures in English and Cultural Studies; No. 64 (2013): Studies in Multimodality; 111-134Ilha do Desterro A Journal of English Language, Literatures in English and Cultural Studies; n. 64 (2013): Studies in Multimodality; 111-1342175-80260101-4846reponame:Ilha do Desterroinstname:Universidade Federal de Santa Catarina (UFSC)instacron:UFSCporhttps://periodicos.ufsc.br/index.php/desterro/article/view/2175-8026.2013n64p111/25080Copyright (c) 2013 Sidnéa Nunes Ferreira, Viviane M. Heberleinfo:eu-repo/semantics/openAccessFerreira, Sidnéa NunesHeberle, Viviane M.2018-12-21T08:41:42Zoai:periodicos.ufsc.br:article/30155Revistahttp://www.periodicos.ufsc.br/index.php/desterroPUBhttps://periodicos.ufsc.br/index.php/desterro/oaiilha@cce.ufsc.br||corseuil@cce.ufsc.br||ilhadodesterro@gmail.com2175-80260101-4846opendoar:2018-12-21T08:41:42Ilha do Desterro - Universidade Federal de Santa Catarina (UFSC)false
dc.title.none.fl_str_mv Text linguistics and critical discourse analysis: A multimodal analysis of a magazine advertisement
title Text linguistics and critical discourse analysis: A multimodal analysis of a magazine advertisement
spellingShingle Text linguistics and critical discourse analysis: A multimodal analysis of a magazine advertisement
Ferreira, Sidnéa Nunes
title_short Text linguistics and critical discourse analysis: A multimodal analysis of a magazine advertisement
title_full Text linguistics and critical discourse analysis: A multimodal analysis of a magazine advertisement
title_fullStr Text linguistics and critical discourse analysis: A multimodal analysis of a magazine advertisement
title_full_unstemmed Text linguistics and critical discourse analysis: A multimodal analysis of a magazine advertisement
title_sort Text linguistics and critical discourse analysis: A multimodal analysis of a magazine advertisement
author Ferreira, Sidnéa Nunes
author_facet Ferreira, Sidnéa Nunes
Heberle, Viviane M.
author_role author
author2 Heberle, Viviane M.
author2_role author
dc.contributor.author.fl_str_mv Ferreira, Sidnéa Nunes
Heberle, Viviane M.
description  Drawing on Fairclough’s (1995) three-dimensional framework of discourse analysis of communicative events, in this paper we carry out a multimodal analysis of a diners Club international magazine advertisement. Moving from the description of how textimage (Mitchell 1995) constructs a problem-solution structure in the advertisement to the discussion of its discourse and sociocultural practices, the paper foregrounds a multi-layered ideological message, besides the construal of a need (problem) for a product (solution). Through its multimodal structure, the advertisement seems to tap on two important sociological issues: the avoidance of human togetherness and the colonization of travelling by consumer markets (bauman  2007).
publishDate 2013
dc.date.none.fl_str_mv 2013-07-25
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.ufsc.br/index.php/desterro/article/view/2175-8026.2013n64p111
10.5007/2175-8026.2013n64p111
url https://periodicos.ufsc.br/index.php/desterro/article/view/2175-8026.2013n64p111
identifier_str_mv 10.5007/2175-8026.2013n64p111
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.ufsc.br/index.php/desterro/article/view/2175-8026.2013n64p111/25080
dc.rights.driver.fl_str_mv Copyright (c) 2013 Sidnéa Nunes Ferreira, Viviane M. Heberle
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2013 Sidnéa Nunes Ferreira, Viviane M. Heberle
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv UFSC
publisher.none.fl_str_mv UFSC
dc.source.none.fl_str_mv Ilha do Desterro A Journal of English Language, Literatures in English and Cultural Studies; No. 64 (2013): Studies in Multimodality; 111-134
Ilha do Desterro A Journal of English Language, Literatures in English and Cultural Studies; n. 64 (2013): Studies in Multimodality; 111-134
2175-8026
0101-4846
reponame:Ilha do Desterro
instname:Universidade Federal de Santa Catarina (UFSC)
instacron:UFSC
instname_str Universidade Federal de Santa Catarina (UFSC)
instacron_str UFSC
institution UFSC
reponame_str Ilha do Desterro
collection Ilha do Desterro
repository.name.fl_str_mv Ilha do Desterro - Universidade Federal de Santa Catarina (UFSC)
repository.mail.fl_str_mv ilha@cce.ufsc.br||corseuil@cce.ufsc.br||ilhadodesterro@gmail.com
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