Transmedia Franchises - Reflections on doing shared in times of convergence

Detalhes bibliográficos
Autor(a) principal: Montanaro, Paulo Roberto
Data de Publicação: 2014
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista GEMInIS
Texto Completo: https://www.revistageminis.ufscar.br/index.php/geminis/article/view/213
Resumo: The present work seeks to report the experience of the author during the accomplishment of the mentioned workshop, taught by Prof. PhD. Derek R. Johnson (Wisconsin University), expressing his perceptions about the theoretical content and practical activities presented by the minister. Considering the issues that permeate the conception and management of media, the work developed sought to incorporate relevant elements of the current scenario of a culture of convergence in the collaborative creation of franchises, as well as their interrelationships with the public and information technologies and The purpose of the text, therefore, is to share the learning obtained during the event, reflecting the theme in the national scenario and relating it to the studies carried out in the Graduate Program in Imagem e Som of this university and in the study group itself Geminis.
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spelling Transmedia Franchises - Reflections on doing shared in times of convergenceFranquias Transmídia - Reflexões sobre o fazer compartilhado em tempos de convergênciafranquiacolaboraçãomídiaThe present work seeks to report the experience of the author during the accomplishment of the mentioned workshop, taught by Prof. PhD. Derek R. Johnson (Wisconsin University), expressing his perceptions about the theoretical content and practical activities presented by the minister. Considering the issues that permeate the conception and management of media, the work developed sought to incorporate relevant elements of the current scenario of a culture of convergence in the collaborative creation of franchises, as well as their interrelationships with the public and information technologies and The purpose of the text, therefore, is to share the learning obtained during the event, reflecting the theme in the national scenario and relating it to the studies carried out in the Graduate Program in Imagem e Som of this university and in the study group itself Geminis.O presente trabalho busca relatar a experiência do autor durante a realização do workshop citado, ministrado por Prof. PhD. Derek R. Johnson (Wisconsin University), externando suas percepções acerca do conteúdo teórico e das atividades práticas apresentados pelo ministrante. Considerando as questões que permeiam a concepção e a gestão de mídias, o trabalho desenvolvido buscou incorporar elementos relevantes do cenário atual de uma cultura de convergência na criação colaborativa de franquias, bem como suas inter-relações com o público e com as tecnologias de informação e comunicação.O objetivo do texto, portanto, é compartilhar os aprendizados obtidos durante o evento, refletindo o tema no cenário nacional e relacionando-o com os estudos realizados no Programa de Pós-Graduação em Imagem e Som desta universidade e no próprio grupo de estudos Geminis.UFSCar2014-12-10info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://www.revistageminis.ufscar.br/index.php/geminis/article/view/213Revista GEMInIS; v. 5 n. 3 (2014): Jornada Internacional GEMInIS (JIG 2014): Entretenimento Transmídia; 206-215Revista GEMInIS; Vol. 5 No. 3 (2014): Jornada Internacional GEMInIS (JIG 2014): Entretenimento Transmídia; 206-215Revista GEMInIS; Vol. 5 Núm. 3 (2014): Jornada Internacional GEMInIS (JIG 2014): Entretenimento Transmídia; 206-2152179-1465reponame:Revista GEMInISinstname:Universidade Federal de São Carlos (UFSCAR)instacron:UFSCARporhttps://www.revistageminis.ufscar.br/index.php/geminis/article/view/213/182Montanaro, Paulo Robertoinfo:eu-repo/semantics/openAccess2020-08-10T20:11:10Zoai:ojs.pkp.sfu.ca:article/213Revistahttps://www.revistageminis.ufscar.br/index.php/geminisPUBhttps://www.revistageminis.ufscar.br/index.php/geminis/oai||revista.geminisufscar@gmail.com2179-14652179-1465opendoar:2020-08-10T20:11:10Revista GEMInIS - Universidade Federal de São Carlos (UFSCAR)false
dc.title.none.fl_str_mv Transmedia Franchises - Reflections on doing shared in times of convergence
Franquias Transmídia - Reflexões sobre o fazer compartilhado em tempos de convergência
title Transmedia Franchises - Reflections on doing shared in times of convergence
spellingShingle Transmedia Franchises - Reflections on doing shared in times of convergence
Montanaro, Paulo Roberto
franquia
colaboração
mídia
title_short Transmedia Franchises - Reflections on doing shared in times of convergence
title_full Transmedia Franchises - Reflections on doing shared in times of convergence
title_fullStr Transmedia Franchises - Reflections on doing shared in times of convergence
title_full_unstemmed Transmedia Franchises - Reflections on doing shared in times of convergence
title_sort Transmedia Franchises - Reflections on doing shared in times of convergence
author Montanaro, Paulo Roberto
author_facet Montanaro, Paulo Roberto
author_role author
dc.contributor.author.fl_str_mv Montanaro, Paulo Roberto
dc.subject.por.fl_str_mv franquia
colaboração
mídia
topic franquia
colaboração
mídia
description The present work seeks to report the experience of the author during the accomplishment of the mentioned workshop, taught by Prof. PhD. Derek R. Johnson (Wisconsin University), expressing his perceptions about the theoretical content and practical activities presented by the minister. Considering the issues that permeate the conception and management of media, the work developed sought to incorporate relevant elements of the current scenario of a culture of convergence in the collaborative creation of franchises, as well as their interrelationships with the public and information technologies and The purpose of the text, therefore, is to share the learning obtained during the event, reflecting the theme in the national scenario and relating it to the studies carried out in the Graduate Program in Imagem e Som of this university and in the study group itself Geminis.
publishDate 2014
dc.date.none.fl_str_mv 2014-12-10
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://www.revistageminis.ufscar.br/index.php/geminis/article/view/213
url https://www.revistageminis.ufscar.br/index.php/geminis/article/view/213
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://www.revistageminis.ufscar.br/index.php/geminis/article/view/213/182
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv UFSCar
publisher.none.fl_str_mv UFSCar
dc.source.none.fl_str_mv Revista GEMInIS; v. 5 n. 3 (2014): Jornada Internacional GEMInIS (JIG 2014): Entretenimento Transmídia; 206-215
Revista GEMInIS; Vol. 5 No. 3 (2014): Jornada Internacional GEMInIS (JIG 2014): Entretenimento Transmídia; 206-215
Revista GEMInIS; Vol. 5 Núm. 3 (2014): Jornada Internacional GEMInIS (JIG 2014): Entretenimento Transmídia; 206-215
2179-1465
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