Globo Play: the platform of the globe network

Detalhes bibliográficos
Autor(a) principal: Veronesi Vieira, Amanda
Data de Publicação: 2017
Outros Autores: Maria Gomes Murta, Cíntia
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista GEMInIS
Texto Completo: https://www.revistageminis.ufscar.br/index.php/geminis/article/view/295
Resumo: In the modern world setting, which the audiovisual is driven by several distribution technologies, a new viewer appears searching new experiences in the enjoyment of entertainment contents. Empowered by mobile devices, this viewer accesses content on multiple screens when, where and how he wants it. The objective  of  this article is to analyze the changes in the television market and the experience of audiovisual consumption caused by the opening of online distribution channels, based on the innovative content delivery strategies observed in the Globo Play platform. We seek to understand on demand video services as a new platform that, among other forms of content distribution, the specifics that go beyond the television experience. We understand that the challenge of Rede Globo, when creating Globo Play, is to make the value that there is in digital consumption and circular network and feedback the value given to television, so that it becomes, in the future, an independent product.
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spelling Globo Play: the platform of the globe networkGlobo Play: a plataforma da Rede GloboVODAudiovisualMultiplataformTransmediaGlobo PlayVODAudiovisualMultiplataformaTransmídiaGlobo PlayIn the modern world setting, which the audiovisual is driven by several distribution technologies, a new viewer appears searching new experiences in the enjoyment of entertainment contents. Empowered by mobile devices, this viewer accesses content on multiple screens when, where and how he wants it. The objective  of  this article is to analyze the changes in the television market and the experience of audiovisual consumption caused by the opening of online distribution channels, based on the innovative content delivery strategies observed in the Globo Play platform. We seek to understand on demand video services as a new platform that, among other forms of content distribution, the specifics that go beyond the television experience. We understand that the challenge of Rede Globo, when creating Globo Play, is to make the value that there is in digital consumption and circular network and feedback the value given to television, so that it becomes, in the future, an independent product.No cenário contemporâneo, em que o audiovisual se movimenta por diversas tecnologias de distribuição, um novo espectador aparece em busca de novas experiências na fruição dos conteúdos de entretenimento. Empoderado pelos dispositivos móveis, esse espectador acessa o conteúdo em múltiplas telas quando, onde e como desejar. Neste artigo, pretende-se analisar as mudanças no mercado televisivo e na experiência de consumo audiovisual provocadas pela abertura de canais de distribuição online, a partir das estratégias inovadoras de fornecimento de conteúdo observadas na plataforma Globo Play. Procuramos entender os serviços de vídeo sob demanda como uma nova plataforma que, entre outras formas de distribuição de conteúdo, possui especificidades que vão além da experiência televisiva. Entendemos que o desafio da Rede Globo, ao criar o Globo Play, é fazer com que o valor que há no consumo digital e em rede circule e retroalimente o valor dado à televisão, para que se torne, futuramente, um produto independente.UFSCar2017-08-29info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://www.revistageminis.ufscar.br/index.php/geminis/article/view/295Revista GEMInIS; v. 8 n. 2 (2017): Vídeo Sob Demanda - novo modelo de negócio para o audiovisual brasileiro - Parte 2; 31-47Revista GEMInIS; Vol. 8 No. 2 (2017): Vídeo Sob Demanda - novo modelo de negócio para o audiovisual brasileiro - Parte 2; 31-47Revista GEMInIS; Vol. 8 Núm. 2 (2017): Vídeo Sob Demanda - novo modelo de negócio para o audiovisual brasileiro - Parte 2; 31-472179-1465reponame:Revista GEMInISinstname:Universidade Federal de São Carlos (UFSCAR)instacron:UFSCARporhttps://www.revistageminis.ufscar.br/index.php/geminis/article/view/295/262Copyright (c) 2017 Amanda Veronesi Vieira, Cíntia Maria Gomes Murtainfo:eu-repo/semantics/openAccessVeronesi Vieira, AmandaMaria Gomes Murta, Cíntia2020-08-10T20:10:31Zoai:ojs.pkp.sfu.ca:article/295Revistahttps://www.revistageminis.ufscar.br/index.php/geminisPUBhttps://www.revistageminis.ufscar.br/index.php/geminis/oai||revista.geminisufscar@gmail.com2179-14652179-1465opendoar:2020-08-10T20:10:31Revista GEMInIS - Universidade Federal de São Carlos (UFSCAR)false
dc.title.none.fl_str_mv Globo Play: the platform of the globe network
Globo Play: a plataforma da Rede Globo
title Globo Play: the platform of the globe network
spellingShingle Globo Play: the platform of the globe network
Veronesi Vieira, Amanda
VOD
Audiovisual
Multiplataform
Transmedia
Globo Play
VOD
Audiovisual
Multiplataforma
Transmídia
Globo Play
title_short Globo Play: the platform of the globe network
title_full Globo Play: the platform of the globe network
title_fullStr Globo Play: the platform of the globe network
title_full_unstemmed Globo Play: the platform of the globe network
title_sort Globo Play: the platform of the globe network
author Veronesi Vieira, Amanda
author_facet Veronesi Vieira, Amanda
Maria Gomes Murta, Cíntia
author_role author
author2 Maria Gomes Murta, Cíntia
author2_role author
dc.contributor.author.fl_str_mv Veronesi Vieira, Amanda
Maria Gomes Murta, Cíntia
dc.subject.por.fl_str_mv VOD
Audiovisual
Multiplataform
Transmedia
Globo Play
VOD
Audiovisual
Multiplataforma
Transmídia
Globo Play
topic VOD
Audiovisual
Multiplataform
Transmedia
Globo Play
VOD
Audiovisual
Multiplataforma
Transmídia
Globo Play
description In the modern world setting, which the audiovisual is driven by several distribution technologies, a new viewer appears searching new experiences in the enjoyment of entertainment contents. Empowered by mobile devices, this viewer accesses content on multiple screens when, where and how he wants it. The objective  of  this article is to analyze the changes in the television market and the experience of audiovisual consumption caused by the opening of online distribution channels, based on the innovative content delivery strategies observed in the Globo Play platform. We seek to understand on demand video services as a new platform that, among other forms of content distribution, the specifics that go beyond the television experience. We understand that the challenge of Rede Globo, when creating Globo Play, is to make the value that there is in digital consumption and circular network and feedback the value given to television, so that it becomes, in the future, an independent product.
publishDate 2017
dc.date.none.fl_str_mv 2017-08-29
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://www.revistageminis.ufscar.br/index.php/geminis/article/view/295
url https://www.revistageminis.ufscar.br/index.php/geminis/article/view/295
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://www.revistageminis.ufscar.br/index.php/geminis/article/view/295/262
dc.rights.driver.fl_str_mv Copyright (c) 2017 Amanda Veronesi Vieira, Cíntia Maria Gomes Murta
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2017 Amanda Veronesi Vieira, Cíntia Maria Gomes Murta
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv UFSCar
publisher.none.fl_str_mv UFSCar
dc.source.none.fl_str_mv Revista GEMInIS; v. 8 n. 2 (2017): Vídeo Sob Demanda - novo modelo de negócio para o audiovisual brasileiro - Parte 2; 31-47
Revista GEMInIS; Vol. 8 No. 2 (2017): Vídeo Sob Demanda - novo modelo de negócio para o audiovisual brasileiro - Parte 2; 31-47
Revista GEMInIS; Vol. 8 Núm. 2 (2017): Vídeo Sob Demanda - novo modelo de negócio para o audiovisual brasileiro - Parte 2; 31-47
2179-1465
reponame:Revista GEMInIS
instname:Universidade Federal de São Carlos (UFSCAR)
instacron:UFSCAR
instname_str Universidade Federal de São Carlos (UFSCAR)
instacron_str UFSCAR
institution UFSCAR
reponame_str Revista GEMInIS
collection Revista GEMInIS
repository.name.fl_str_mv Revista GEMInIS - Universidade Federal de São Carlos (UFSCAR)
repository.mail.fl_str_mv ||revista.geminisufscar@gmail.com
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