Transmedia Era
Autor(a) principal: | |
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Data de Publicação: | 2011 |
Outros Autores: | , , , , , , , , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Revista GEMInIS |
Texto Completo: | https://www.revistageminis.ufscar.br/index.php/geminis/article/view/93 |
Resumo: | The transmedia approach is being showed each time more current and interesting for integrating all the content production concepts in one only methodology, creation process and distribution. Currently, and each time more, people and the audience in general is a potential content creator on the new medias, through a simple digital camera, a cell phone, a personal computer or even the most sophisticated tablets. On this new dynamic, the market (a blend of audience, media, competitors and other agents) has being offering new communication platforms which, given its wide open access, bring together a big loss of control of what is being published and of the originally planned context. The spontaneous media and the audience interpretation may create new paths to the main project’s story. The market’s need on straightening its relationship with the client or audience, passes through a major transformation which, if executed in an impulsive and not prepared way, analyzing the target-audience, the distribution and the message that is being sent, can lose track of opportunities and communication proposals. The main focus of transmedia projects is to use the most complete methodologies and processes, when creating content, technology, marketing and others, using the most adequate media platforms to accomplish a successful project. In very short terms, the transmedia study group, #EraTransmedia, will present their concepts with the goal to offer a multiplatform social engagement for positive results. |
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Transmedia EraEra Transmídia#EraTransmídiatransmídiaStorytellingNovas MídiasMídia SocialAudiênciaPlataformasConteúdoEngajamentoResultadosMultiplataformasTVInternetCelular#EraTransmediatransmediaStorytellingNew MediaSocial MediaAudienceMedia PlatformContentEngagementResultMultiplatformTVInternetMobileThe transmedia approach is being showed each time more current and interesting for integrating all the content production concepts in one only methodology, creation process and distribution. Currently, and each time more, people and the audience in general is a potential content creator on the new medias, through a simple digital camera, a cell phone, a personal computer or even the most sophisticated tablets. On this new dynamic, the market (a blend of audience, media, competitors and other agents) has being offering new communication platforms which, given its wide open access, bring together a big loss of control of what is being published and of the originally planned context. The spontaneous media and the audience interpretation may create new paths to the main project’s story. The market’s need on straightening its relationship with the client or audience, passes through a major transformation which, if executed in an impulsive and not prepared way, analyzing the target-audience, the distribution and the message that is being sent, can lose track of opportunities and communication proposals. The main focus of transmedia projects is to use the most complete methodologies and processes, when creating content, technology, marketing and others, using the most adequate media platforms to accomplish a successful project. In very short terms, the transmedia study group, #EraTransmedia, will present their concepts with the goal to offer a multiplatform social engagement for positive results.A abordagem transmídia se mostra cada vez mais atual e interessante por integrar todos os conceitos de produção de conteúdos em uma única metodologia e processo de criação e distribuição. Atualmente, e cada vez mais, as pessoas, o público em geral é um potencial produtor de conteúdo nas novas mídias, seja através de uma simples câmera fotográfica, um telefone celular, um PC ou mesmo do mais sofisticado tablet. Nesta nova dinâmica, o mercado (conjunto de: audiência, mídia, concorrência e demais agentes) apresenta novas plataformas de comuni-cação que, devido a sua abertura e amplo acesso, trazem consigo uma grande perda de controle do que é publi-cado e do próprio contexto originalmente planejado, pois a mídia espontânea e a interpretação do público criam novos caminhos para a história principal do projeto.A necessidade do mercado em estreitar relacionamento com seus clientes ou públicos (cada segmento de mercado é considerado um público diferente) passa por uma grande transformação, que se implementada de forma impul-siva e despreparada, no que diz respeito à análise do público-alvo, aos formatos de distribuição e à mensagem enviada, pode acarretar na perda de oportunidades e propostas de comunicação. O foco dos projetos transmídia é utilizar metodologias e processos mais completos e abrangentes, do ponto de vista das áreas de criação de con-teúdo, tecnologia, marketing e outras, utilizando as melhores plataformas de mídia para o sucesso do projeto. De forma resumida o grupo de estudos em transmídia, #EraTransmídia, irá apresentar seus conceitos com o objetivo de proporcionar o engajamento social multiplataforma para resultados positivos.UFSCar2011-12-07info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://www.revistageminis.ufscar.br/index.php/geminis/article/view/93Revista GEMInIS; v. 2 n. 2 (2011): Transmídia: estratégias e processos de construção de mundos; 259-275Revista GEMInIS; Vol. 2 No. 2 (2011): Transmídia: estratégias e processos de construção de mundos; 259-275Revista GEMInIS; Vol. 2 Núm. 2 (2011): Transmídia: estratégias e processos de construção de mundos; 259-2752179-1465reponame:Revista GEMInISinstname:Universidade Federal de São Carlos (UFSCAR)instacron:UFSCARporhttps://www.revistageminis.ufscar.br/index.php/geminis/article/view/93/pdfArnaut, Rodrigo DiasHipólito, LeandroNogueira, FernandaRodrigues, BrunoUhieda, SolangeBueno, Márcia JordãoBlasczak, Daniel ZattaMarzolla, AngeloDion, DimasSiena, Nelsoninfo:eu-repo/semantics/openAccess2020-08-10T20:12:19Zoai:ojs.pkp.sfu.ca:article/93Revistahttps://www.revistageminis.ufscar.br/index.php/geminisPUBhttps://www.revistageminis.ufscar.br/index.php/geminis/oai||revista.geminisufscar@gmail.com2179-14652179-1465opendoar:2020-08-10T20:12:19Revista GEMInIS - Universidade Federal de São Carlos (UFSCAR)false |
dc.title.none.fl_str_mv |
Transmedia Era Era Transmídia |
title |
Transmedia Era |
spellingShingle |
Transmedia Era Arnaut, Rodrigo Dias #EraTransmídia transmídia Storytelling Novas Mídias Mídia Social Audiência Plataformas Conteúdo Engajamento Resultados Multiplataformas TV Internet Celular #EraTransmedia transmedia Storytelling New Media Social Media Audience Media Platform Content Engagement Result Multiplatform TV Internet Mobile |
title_short |
Transmedia Era |
title_full |
Transmedia Era |
title_fullStr |
Transmedia Era |
title_full_unstemmed |
Transmedia Era |
title_sort |
Transmedia Era |
author |
Arnaut, Rodrigo Dias |
author_facet |
Arnaut, Rodrigo Dias Hipólito, Leandro Nogueira, Fernanda Rodrigues, Bruno Uhieda, Solange Bueno, Márcia Jordão Blasczak, Daniel Zatta Marzolla, Angelo Dion, Dimas Siena, Nelson |
author_role |
author |
author2 |
Hipólito, Leandro Nogueira, Fernanda Rodrigues, Bruno Uhieda, Solange Bueno, Márcia Jordão Blasczak, Daniel Zatta Marzolla, Angelo Dion, Dimas Siena, Nelson |
author2_role |
author author author author author author author author author |
dc.contributor.author.fl_str_mv |
Arnaut, Rodrigo Dias Hipólito, Leandro Nogueira, Fernanda Rodrigues, Bruno Uhieda, Solange Bueno, Márcia Jordão Blasczak, Daniel Zatta Marzolla, Angelo Dion, Dimas Siena, Nelson |
dc.subject.por.fl_str_mv |
#EraTransmídia transmídia Storytelling Novas Mídias Mídia Social Audiência Plataformas Conteúdo Engajamento Resultados Multiplataformas TV Internet Celular #EraTransmedia transmedia Storytelling New Media Social Media Audience Media Platform Content Engagement Result Multiplatform TV Internet Mobile |
topic |
#EraTransmídia transmídia Storytelling Novas Mídias Mídia Social Audiência Plataformas Conteúdo Engajamento Resultados Multiplataformas TV Internet Celular #EraTransmedia transmedia Storytelling New Media Social Media Audience Media Platform Content Engagement Result Multiplatform TV Internet Mobile |
description |
The transmedia approach is being showed each time more current and interesting for integrating all the content production concepts in one only methodology, creation process and distribution. Currently, and each time more, people and the audience in general is a potential content creator on the new medias, through a simple digital camera, a cell phone, a personal computer or even the most sophisticated tablets. On this new dynamic, the market (a blend of audience, media, competitors and other agents) has being offering new communication platforms which, given its wide open access, bring together a big loss of control of what is being published and of the originally planned context. The spontaneous media and the audience interpretation may create new paths to the main project’s story. The market’s need on straightening its relationship with the client or audience, passes through a major transformation which, if executed in an impulsive and not prepared way, analyzing the target-audience, the distribution and the message that is being sent, can lose track of opportunities and communication proposals. The main focus of transmedia projects is to use the most complete methodologies and processes, when creating content, technology, marketing and others, using the most adequate media platforms to accomplish a successful project. In very short terms, the transmedia study group, #EraTransmedia, will present their concepts with the goal to offer a multiplatform social engagement for positive results. |
publishDate |
2011 |
dc.date.none.fl_str_mv |
2011-12-07 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://www.revistageminis.ufscar.br/index.php/geminis/article/view/93 |
url |
https://www.revistageminis.ufscar.br/index.php/geminis/article/view/93 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://www.revistageminis.ufscar.br/index.php/geminis/article/view/93/pdf |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
UFSCar |
publisher.none.fl_str_mv |
UFSCar |
dc.source.none.fl_str_mv |
Revista GEMInIS; v. 2 n. 2 (2011): Transmídia: estratégias e processos de construção de mundos; 259-275 Revista GEMInIS; Vol. 2 No. 2 (2011): Transmídia: estratégias e processos de construção de mundos; 259-275 Revista GEMInIS; Vol. 2 Núm. 2 (2011): Transmídia: estratégias e processos de construção de mundos; 259-275 2179-1465 reponame:Revista GEMInIS instname:Universidade Federal de São Carlos (UFSCAR) instacron:UFSCAR |
instname_str |
Universidade Federal de São Carlos (UFSCAR) |
instacron_str |
UFSCAR |
institution |
UFSCAR |
reponame_str |
Revista GEMInIS |
collection |
Revista GEMInIS |
repository.name.fl_str_mv |
Revista GEMInIS - Universidade Federal de São Carlos (UFSCAR) |
repository.mail.fl_str_mv |
||revista.geminisufscar@gmail.com |
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