Interview in communication research: methodological reflexions on two practical experiences

• Autor(a) principal: Martino, Luis Mauro Sa
• Data de Publicação: 2020
• Outros Autores: Lopes, Alessandra Goulart, Souza, Vanessa Rodrigues Puerta
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Sociais e Humanas
• Texto Completo: http://periodicos.ufsm.br/sociaisehumanas/article/view/38788
• topic: Qualitative interview; Methodology; Communication research; Entrevista; Metodologia; Pesquisa em comunicação Comunicação Organizacional.

This paper addresses some methodological issues concerning the use of qualitative interviews in Communication Research, focusing on two projects related to researches. It discusses some aspects of the decision-making in the interview process by arguing that, far from being a technique, qualitative interview might be seen as part of a broader communication process that includes, but is not limited to, three main elements: (1) the interviewees’ choice and the initial conditions of the interview; (2) the moment of the interview as an intersubjective encounter and (3) the problem of the validity of the data obtained in this type of interaction. These elements are discussed against the backdrop of other epistemological issues linked to Communication research.