Analyze investment tiles with less environmental impact

• Autor(a) principal: Gemelli, Mariane
• Data de Publicação: 2015
• Outros Autores: Zanini, Bárbara, Bertolini, Geysler Rogis Flor
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Revista Eletrônica em Gestão Educação e Tecnologia Ambiental (REGET)
• Texto Completo: https://periodicos.ufsm.br/reget/article/view/16872
• topic: Ecological Impact; Viability; Consumers; Value; Investment.; Impacto Ecológico; Viabilidade; Consumidores; Valor; Investimento

The aim of this study was to determine whether there financial viability for a small industry of concrete tiles make investments and make your environmentally friendly product. The study was applied to nine buyers of product in the industry which in this case represents the entire population sought to measure and as such can absorb market need for such investment. In developing the research model investment analysis for the manufacture of environmentally friendly products, developed by Bertolini, and Lezana Rojo (2012) was used. The result of this research showed that buyers value the supply of the product manufactured with the addition of silica rice husk to replace 20% of the concrete used in the conventional product. However, based on the data collected, the manufacture of this product at the moment is financially unfeasible, since, although they showed interest in environmental issues, are not willing to pay more for the product.