Diagnóstico da gestão da inovação no varejo nacional
Autor(a) principal: | |
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Data de Publicação: | 2013 |
Tipo de documento: | Dissertação |
Idioma: | por |
Título da fonte: | Manancial - Repositório Digital da UFSM |
Texto Completo: | http://repositorio.ufsm.br/handle/1/8305 |
Resumo: | Innovation is now recognized as an essential factor for the competitiveness of organizations, part of the strategy and linked directly to organizational performance. In this context, the study aims to identify aspects that contribute to the management of innovation, defining a scenario of retailer, outlining an overview of the current capacity of innovation, identifying the relevance of dimensions related to innovation, strategic actions, challenges and benefits achieved. As for the procedures, the research literature is characterized as descriptive and as to the nature, quality and quantity analyzed statistically, and a diagnosis that defines behaviors and trends in relation to the management of innovation in retail stores nationwide. The research will be conducted in one of the largest networks of Brazilian electronics, the sixteen States relating to the four regions of operation. The diagnosis was constructed from the diagnostic tool of the Center for Innovation and Competitiveness Program - Graduate in Production Engineering UFSM adapted for the retail industry based on national and international authors, in order to check the management of innovation in Brazilian retail. The diagnosis had adopted eight dimensions: Strategy, Culture, Relationships, Financial Structure, Process, People and Leadership. After application of the diagnosis can be verified innovation management and innovative potential of the retail network, to identify the main challenges and benefits contributing to perceptions of the factors that actually influence one in the management of innovation in retail stores nationwide. |
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2014-08-282014-08-282013-08-22MARQUES, Kelen Franciane Scherolt. Diagnosis of innovation management in national retail. 2013. 115 f. Dissertação (Mestrado em Engenharia de Produção) - Universidade Federal de Santa Maria, Santa Maria, 2013.http://repositorio.ufsm.br/handle/1/8305Innovation is now recognized as an essential factor for the competitiveness of organizations, part of the strategy and linked directly to organizational performance. In this context, the study aims to identify aspects that contribute to the management of innovation, defining a scenario of retailer, outlining an overview of the current capacity of innovation, identifying the relevance of dimensions related to innovation, strategic actions, challenges and benefits achieved. As for the procedures, the research literature is characterized as descriptive and as to the nature, quality and quantity analyzed statistically, and a diagnosis that defines behaviors and trends in relation to the management of innovation in retail stores nationwide. The research will be conducted in one of the largest networks of Brazilian electronics, the sixteen States relating to the four regions of operation. The diagnosis was constructed from the diagnostic tool of the Center for Innovation and Competitiveness Program - Graduate in Production Engineering UFSM adapted for the retail industry based on national and international authors, in order to check the management of innovation in Brazilian retail. The diagnosis had adopted eight dimensions: Strategy, Culture, Relationships, Financial Structure, Process, People and Leadership. After application of the diagnosis can be verified innovation management and innovative potential of the retail network, to identify the main challenges and benefits contributing to perceptions of the factors that actually influence one in the management of innovation in retail stores nationwide.A inovação passou a ser reconhecida como fator essencial para a competitividade das organizações, inserida na estratégia e ligada diretamente ao desempenho organizacional. Nesse contexto, o estudo objetiva identificar aspectos que contribuam para a gestão da inovação, definindo um cenário da rede varejista, esboçando um panorama atual da capacidade de inovação, identificando a relevância das dimensões relacionadas à inovação, ações estratégicas, desafios e benefícios conquistados. Quanto aos procedimentos, a pesquisa se caracteriza como bibliográfica-descritiva e, quanto à natureza, qualitativa e quantitativa analisada estatisticamente, sendo um diagnóstico que define comportamentos e tendências em relação à gestão da inovação no varejo nacional. A pesquisa será realizada em uma das maiores redes de eletroeletrônicos do Brasil, nos dezesseis estados referentes às quatro regiões de atuação. O diagnóstico foi construído a partir da ferramenta de diagnóstico do Núcleo de Inovação e Competitividade Programa de Pós-graduação em Engenharia da Produção da UFSM adaptada para o setor varejista com base em autores nacionais e internacionais, a fim de verificar a gestão da inovação no varejo brasileiro. O diagnóstico adotado apresentou oito dimensões: estratégia, cultura, relacionamento, financeiro, estrutura, processo, pessoa e liderança. Após a aplicação do diagnóstico, pode-se verificar a gestão da inovação e o potencial inovador da rede varejista; identificar os principais desafios e benefícios colaborando para a percepção dos fatores que realmente influenciam na gestão da inovação no varejo nacional.Coordenação de Aperfeiçoamento de Pessoal de Nível Superiorapplication/pdfporUniversidade Federal de Santa MariaPrograma de Pós-Graduação em Engenharia de ProduçãoUFSMBREngenharia de ProduçãoGestão do varejoGestão da inovaçãoGestão estratégicaCompetitividade empresarialDiagnóstico organizacionalAvaliação de desempenhoRetail managementInnovation managementStrategic managementCompetition and entrepreneurshipOrganizational diagnosisPerformance evaluationCNPQ::ENGENHARIAS::ENGENHARIA DE PRODUCAODiagnóstico da gestão da inovação no varejo nacionalDiagnosis of innovation management in national retailinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisSiluk, Julio Cezar Mairessehttp://lattes.cnpq.br/8315298509051752Lopes, Luis Felipe Diashttp://lattes.cnpq.br/1074372911061770Rodrigues, Claudia Medianeira Cruzhttp://lattes.cnpq.br/5219253215258037http://lattes.cnpq.br/8913574225706418Marques, Kelen Franciane Scherolt300800000005400300300500500459ed50f-f433-4c93-a8c8-5a7d43df423986fbc037-4f56-4357-b8e8-64e1f6290c2c52b4ac9b-ae50-4378-9e6d-d078971edcbc35c1a256-7bc2-4ab1-b629-1e485777092einfo:eu-repo/semantics/openAccessreponame:Manancial - Repositório Digital da UFSMinstname:Universidade Federal de Santa Maria (UFSM)instacron:UFSMORIGINALMARQUES, KELEN FRANCINE SCHEROLT.pdfapplication/pdf1262817http://repositorio.ufsm.br/bitstream/1/8305/1/MARQUES%2c%20KELEN%20FRANCINE%20SCHEROLT.pdf51ab3d3abc41a8f63fcdb45dc79c1c5bMD51TEXTMARQUES, KELEN FRANCINE SCHEROLT.pdf.txtMARQUES, KELEN FRANCINE SCHEROLT.pdf.txtExtracted texttext/plain219387http://repositorio.ufsm.br/bitstream/1/8305/2/MARQUES%2c%20KELEN%20FRANCINE%20SCHEROLT.pdf.txt0992fcda5a236759282df47bbd2b2a43MD52THUMBNAILMARQUES, KELEN FRANCINE SCHEROLT.pdf.jpgMARQUES, KELEN FRANCINE SCHEROLT.pdf.jpgIM Thumbnailimage/jpeg4772http://repositorio.ufsm.br/bitstream/1/8305/3/MARQUES%2c%20KELEN%20FRANCINE%20SCHEROLT.pdf.jpg409e5772533bc7878cf440c6891bf78dMD531/83052023-06-12 09:33:57.129oai:repositorio.ufsm.br:1/8305Repositório Institucionalhttp://repositorio.ufsm.br/PUBhttp://repositorio.ufsm.br/oai/requestopendoar:39132023-06-12T12:33:57Manancial - Repositório Digital da UFSM - Universidade Federal de Santa Maria (UFSM)false |
dc.title.por.fl_str_mv |
Diagnóstico da gestão da inovação no varejo nacional |
dc.title.alternative.eng.fl_str_mv |
Diagnosis of innovation management in national retail |
title |
Diagnóstico da gestão da inovação no varejo nacional |
spellingShingle |
Diagnóstico da gestão da inovação no varejo nacional Marques, Kelen Franciane Scherolt Gestão do varejo Gestão da inovação Gestão estratégica Competitividade empresarial Diagnóstico organizacional Avaliação de desempenho Retail management Innovation management Strategic management Competition and entrepreneurship Organizational diagnosis Performance evaluation CNPQ::ENGENHARIAS::ENGENHARIA DE PRODUCAO |
title_short |
Diagnóstico da gestão da inovação no varejo nacional |
title_full |
Diagnóstico da gestão da inovação no varejo nacional |
title_fullStr |
Diagnóstico da gestão da inovação no varejo nacional |
title_full_unstemmed |
Diagnóstico da gestão da inovação no varejo nacional |
title_sort |
Diagnóstico da gestão da inovação no varejo nacional |
author |
Marques, Kelen Franciane Scherolt |
author_facet |
Marques, Kelen Franciane Scherolt |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
Siluk, Julio Cezar Mairesse |
dc.contributor.advisor1Lattes.fl_str_mv |
http://lattes.cnpq.br/8315298509051752 |
dc.contributor.referee1.fl_str_mv |
Lopes, Luis Felipe Dias |
dc.contributor.referee1Lattes.fl_str_mv |
http://lattes.cnpq.br/1074372911061770 |
dc.contributor.referee2.fl_str_mv |
Rodrigues, Claudia Medianeira Cruz |
dc.contributor.referee2Lattes.fl_str_mv |
http://lattes.cnpq.br/5219253215258037 |
dc.contributor.authorLattes.fl_str_mv |
http://lattes.cnpq.br/8913574225706418 |
dc.contributor.author.fl_str_mv |
Marques, Kelen Franciane Scherolt |
contributor_str_mv |
Siluk, Julio Cezar Mairesse Lopes, Luis Felipe Dias Rodrigues, Claudia Medianeira Cruz |
dc.subject.por.fl_str_mv |
Gestão do varejo Gestão da inovação Gestão estratégica Competitividade empresarial Diagnóstico organizacional Avaliação de desempenho |
topic |
Gestão do varejo Gestão da inovação Gestão estratégica Competitividade empresarial Diagnóstico organizacional Avaliação de desempenho Retail management Innovation management Strategic management Competition and entrepreneurship Organizational diagnosis Performance evaluation CNPQ::ENGENHARIAS::ENGENHARIA DE PRODUCAO |
dc.subject.eng.fl_str_mv |
Retail management Innovation management Strategic management Competition and entrepreneurship Organizational diagnosis Performance evaluation |
dc.subject.cnpq.fl_str_mv |
CNPQ::ENGENHARIAS::ENGENHARIA DE PRODUCAO |
description |
Innovation is now recognized as an essential factor for the competitiveness of organizations, part of the strategy and linked directly to organizational performance. In this context, the study aims to identify aspects that contribute to the management of innovation, defining a scenario of retailer, outlining an overview of the current capacity of innovation, identifying the relevance of dimensions related to innovation, strategic actions, challenges and benefits achieved. As for the procedures, the research literature is characterized as descriptive and as to the nature, quality and quantity analyzed statistically, and a diagnosis that defines behaviors and trends in relation to the management of innovation in retail stores nationwide. The research will be conducted in one of the largest networks of Brazilian electronics, the sixteen States relating to the four regions of operation. The diagnosis was constructed from the diagnostic tool of the Center for Innovation and Competitiveness Program - Graduate in Production Engineering UFSM adapted for the retail industry based on national and international authors, in order to check the management of innovation in Brazilian retail. The diagnosis had adopted eight dimensions: Strategy, Culture, Relationships, Financial Structure, Process, People and Leadership. After application of the diagnosis can be verified innovation management and innovative potential of the retail network, to identify the main challenges and benefits contributing to perceptions of the factors that actually influence one in the management of innovation in retail stores nationwide. |
publishDate |
2013 |
dc.date.issued.fl_str_mv |
2013-08-22 |
dc.date.accessioned.fl_str_mv |
2014-08-28 |
dc.date.available.fl_str_mv |
2014-08-28 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.citation.fl_str_mv |
MARQUES, Kelen Franciane Scherolt. Diagnosis of innovation management in national retail. 2013. 115 f. Dissertação (Mestrado em Engenharia de Produção) - Universidade Federal de Santa Maria, Santa Maria, 2013. |
dc.identifier.uri.fl_str_mv |
http://repositorio.ufsm.br/handle/1/8305 |
identifier_str_mv |
MARQUES, Kelen Franciane Scherolt. Diagnosis of innovation management in national retail. 2013. 115 f. Dissertação (Mestrado em Engenharia de Produção) - Universidade Federal de Santa Maria, Santa Maria, 2013. |
url |
http://repositorio.ufsm.br/handle/1/8305 |
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por |
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info:eu-repo/semantics/openAccess |
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openAccess |
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Universidade Federal de Santa Maria |
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UFSM |
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BR |
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Engenharia de Produção |
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Universidade Federal de Santa Maria |
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