Empreendedorismo e medicina estética
Autor(a) principal: | |
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Data de Publicação: | 2010 |
Tipo de documento: | Dissertação |
Idioma: | por |
Título da fonte: | Repositório Institucional Manancial UFSM |
Texto Completo: | http://repositorio.ufsm.br/handle/1/8158 |
Resumo: | The evolution of medicine through the development of new technologies for diagnosis and treatment is modifying the health service in a dramatic speed, resulting in increased human longevity and hence the search for quality of life and improves the aesthetic standards. These changes in society and new trends in contemporary medicine also influence medical professionals to develop new attitudes and have an entrepreneurial attitude. Thus, entrepreneurship becomes relevant in the field of professional activity of physicians, emerging new market opportunities into innovative specialties. In that sense, this research sought to identify characteristics, outline the attitudes and entrepreneurial attitude of the medical professional and find out why the same search a new specialty in the field of aesthetic medicine. This is a qualitative study, exploratory and descriptive, focusing on medical professionals who are studying postgraduate medical aesthetics at the Brazilian Institute of Aesthetic Medicine. Study identified important characteristics to compose the profile of a person with the potential to pull the trigger of the process undertaken. It is noteworthy that the features not yet identified in the medical profession may emerge later in pursuit and development of the person as an entrepreneur. |
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2010-11-162010-11-162010-08-30AGUILAR, Lisandre Kipper. Entrepreneurship and aesthetic medicine. 2010. 88 f. Dissertação (Mestrado em Engenharia de Produção) - Universidade Federal de Santa Maria, Santa Maria, 2010.http://repositorio.ufsm.br/handle/1/8158The evolution of medicine through the development of new technologies for diagnosis and treatment is modifying the health service in a dramatic speed, resulting in increased human longevity and hence the search for quality of life and improves the aesthetic standards. These changes in society and new trends in contemporary medicine also influence medical professionals to develop new attitudes and have an entrepreneurial attitude. Thus, entrepreneurship becomes relevant in the field of professional activity of physicians, emerging new market opportunities into innovative specialties. In that sense, this research sought to identify characteristics, outline the attitudes and entrepreneurial attitude of the medical professional and find out why the same search a new specialty in the field of aesthetic medicine. This is a qualitative study, exploratory and descriptive, focusing on medical professionals who are studying postgraduate medical aesthetics at the Brazilian Institute of Aesthetic Medicine. Study identified important characteristics to compose the profile of a person with the potential to pull the trigger of the process undertaken. It is noteworthy that the features not yet identified in the medical profession may emerge later in pursuit and development of the person as an entrepreneur.A evolução da medicina através do desenvolvimento de novas tecnologias para diagnóstico e tratamento vem modificando o cenário da saúde em um ritmo muito acelerado resultando no aumento da longevidade humana e consequentemente na busca por qualidade de vida e melhora dos padrões estéticos. Essas mudanças na sociedade e as novas tendências da medicina contemporânea também influenciam os profissionais médicos a desenvolver novas atitudes e exercer uma postura empreendedora. Diante disso, o empreendedorismo torna-se relevante no campo de atividade profissional dos médicos, surgindo novas oportunidades de atuação em especialidades inovadoras. Nesse sentido, essa pesquisa procurou identificar características, delinear as atitudes e postura empreendedora do profissional médico e esclarecer por que o mesmo busca uma nova especialidade, na área de medicina estética. Trata-se de um estudo de natureza qualitativa, exploratória e descritiva, tendo como foco os profissionais médicos que estão cursando pós-graduação em medicina estética no Instituto Brasileiro de Estética Médica. Foi possível identificar características importantes para compor o perfil de uma pessoa com potencial para disparar o gatilho do processo de empreender. Ressalta-se ainda que as características não identificadas nos profissionais médicos podem surgir mais tarde na busca e no desenvolvimento da pessoa enquanto empreendedor.application/pdfporUniversidade Federal de Santa MariaPrograma de Pós-Graduação em Engenharia de ProduçãoUFSMBREngenharia de ProduçãoLongevidade humanaEmpreendedorismoMedicina estéticaHuman longevityEntrepreneurshipAesthetic medicineCNPQ::ENGENHARIAS::ENGENHARIA DE PRODUCAOEmpreendedorismo e medicina estéticaEntrepreneurship and aesthetic medicineinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisRuppenthal, Janis Elisahttp://lattes.cnpq.br/7074971060238600Hoffmann, Ronaldohttp://lattes.cnpq.br/4625067103734943Pizzolato, Morganahttp://lattes.cnpq.br/2847036488302692http://lattes.cnpq.br/6208516875256890Aguilar, Lisandre Kipper300800000005400300300300500f98560cf-d8b9-4147-a4da-6cb98f46a96d439f020a-ee80-4fd4-ac86-4c554fe752441a630abe-f3fa-41ed-8655-07547e06873564341c73-697b-4e4f-9a97-8feb5a2799b6info:eu-repo/semantics/openAccessreponame:Repositório Institucional Manancial UFSMinstname:Universidade Federal de Santa Maria (UFSM)instacron:UFSMORIGINALAGUILAR, LISANDRE KIPPER.pdfapplication/pdf1244361http://repositorio.ufsm.br/bitstream/1/8158/1/AGUILAR%2c%20LISANDRE%20KIPPER.pdf404c2f591be465c59b2789ebd25fc09bMD51TEXTAGUILAR, LISANDRE KIPPER.pdf.txtAGUILAR, LISANDRE KIPPER.pdf.txtExtracted texttext/plain153278http://repositorio.ufsm.br/bitstream/1/8158/2/AGUILAR%2c%20LISANDRE%20KIPPER.pdf.txtbdc37ceb7e82ee1230bc202a459a5735MD52THUMBNAILAGUILAR, LISANDRE KIPPER.pdf.jpgAGUILAR, LISANDRE KIPPER.pdf.jpgIM Thumbnailimage/jpeg5303http://repositorio.ufsm.br/bitstream/1/8158/3/AGUILAR%2c%20LISANDRE%20KIPPER.pdf.jpgcb38b7bc2ae707b9e0531a86693c5794MD531/81582022-01-18 09:59:22.817oai:repositorio.ufsm.br:1/8158Repositório Institucionalhttp://repositorio.ufsm.br/PUBhttp://repositorio.ufsm.br/oai/requestouvidoria@ufsm.bropendoar:39132022-01-18T12:59:22Repositório Institucional Manancial UFSM - Universidade Federal de Santa Maria (UFSM)false |
dc.title.por.fl_str_mv |
Empreendedorismo e medicina estética |
dc.title.alternative.eng.fl_str_mv |
Entrepreneurship and aesthetic medicine |
title |
Empreendedorismo e medicina estética |
spellingShingle |
Empreendedorismo e medicina estética Aguilar, Lisandre Kipper Longevidade humana Empreendedorismo Medicina estética Human longevity Entrepreneurship Aesthetic medicine CNPQ::ENGENHARIAS::ENGENHARIA DE PRODUCAO |
title_short |
Empreendedorismo e medicina estética |
title_full |
Empreendedorismo e medicina estética |
title_fullStr |
Empreendedorismo e medicina estética |
title_full_unstemmed |
Empreendedorismo e medicina estética |
title_sort |
Empreendedorismo e medicina estética |
author |
Aguilar, Lisandre Kipper |
author_facet |
Aguilar, Lisandre Kipper |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
Ruppenthal, Janis Elisa |
dc.contributor.advisor1Lattes.fl_str_mv |
http://lattes.cnpq.br/7074971060238600 |
dc.contributor.referee1.fl_str_mv |
Hoffmann, Ronaldo |
dc.contributor.referee1Lattes.fl_str_mv |
http://lattes.cnpq.br/4625067103734943 |
dc.contributor.referee2.fl_str_mv |
Pizzolato, Morgana |
dc.contributor.referee2Lattes.fl_str_mv |
http://lattes.cnpq.br/2847036488302692 |
dc.contributor.authorLattes.fl_str_mv |
http://lattes.cnpq.br/6208516875256890 |
dc.contributor.author.fl_str_mv |
Aguilar, Lisandre Kipper |
contributor_str_mv |
Ruppenthal, Janis Elisa Hoffmann, Ronaldo Pizzolato, Morgana |
dc.subject.por.fl_str_mv |
Longevidade humana Empreendedorismo Medicina estética |
topic |
Longevidade humana Empreendedorismo Medicina estética Human longevity Entrepreneurship Aesthetic medicine CNPQ::ENGENHARIAS::ENGENHARIA DE PRODUCAO |
dc.subject.eng.fl_str_mv |
Human longevity Entrepreneurship Aesthetic medicine |
dc.subject.cnpq.fl_str_mv |
CNPQ::ENGENHARIAS::ENGENHARIA DE PRODUCAO |
description |
The evolution of medicine through the development of new technologies for diagnosis and treatment is modifying the health service in a dramatic speed, resulting in increased human longevity and hence the search for quality of life and improves the aesthetic standards. These changes in society and new trends in contemporary medicine also influence medical professionals to develop new attitudes and have an entrepreneurial attitude. Thus, entrepreneurship becomes relevant in the field of professional activity of physicians, emerging new market opportunities into innovative specialties. In that sense, this research sought to identify characteristics, outline the attitudes and entrepreneurial attitude of the medical professional and find out why the same search a new specialty in the field of aesthetic medicine. This is a qualitative study, exploratory and descriptive, focusing on medical professionals who are studying postgraduate medical aesthetics at the Brazilian Institute of Aesthetic Medicine. Study identified important characteristics to compose the profile of a person with the potential to pull the trigger of the process undertaken. It is noteworthy that the features not yet identified in the medical profession may emerge later in pursuit and development of the person as an entrepreneur. |
publishDate |
2010 |
dc.date.accessioned.fl_str_mv |
2010-11-16 |
dc.date.available.fl_str_mv |
2010-11-16 |
dc.date.issued.fl_str_mv |
2010-08-30 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.citation.fl_str_mv |
AGUILAR, Lisandre Kipper. Entrepreneurship and aesthetic medicine. 2010. 88 f. Dissertação (Mestrado em Engenharia de Produção) - Universidade Federal de Santa Maria, Santa Maria, 2010. |
dc.identifier.uri.fl_str_mv |
http://repositorio.ufsm.br/handle/1/8158 |
identifier_str_mv |
AGUILAR, Lisandre Kipper. Entrepreneurship and aesthetic medicine. 2010. 88 f. Dissertação (Mestrado em Engenharia de Produção) - Universidade Federal de Santa Maria, Santa Maria, 2010. |
url |
http://repositorio.ufsm.br/handle/1/8158 |
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Universidade Federal de Santa Maria |
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Programa de Pós-Graduação em Engenharia de Produção |
dc.publisher.initials.fl_str_mv |
UFSM |
dc.publisher.country.fl_str_mv |
BR |
dc.publisher.department.fl_str_mv |
Engenharia de Produção |
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Universidade Federal de Santa Maria |
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