Estratégia e competitividade numa rede de hotéis: um estudo da rede Versare de hotéis
Autor(a) principal: | |
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Data de Publicação: | 2008 |
Tipo de documento: | Dissertação |
Idioma: | por |
Título da fonte: | Manancial - Repositório Digital da UFSM |
Texto Completo: | http://repositorio.ufsm.br/handle/1/8065 |
Resumo: | The huge web which involves new dimensions in the world communication and transportation areas, due to the globalization of the economies, has provided a growing improve of tourism in the last decades of the 20th century. Besides the tourism leveraging strategies, implemented by countries and regions, new business niches have risen, such as ecological, religious, business and third age tourism, which have leveraged the marketing flows. Due to these changes, being competitive is even more important in the company s everyday routines. Such scenario stimulates competitors to join forces in order to compete in even bigger scales. This dissertation presents, through a multicase study of companies associated to a hotel network, an analysis of the expectations of 16 hotel owners of the 20 hotels surveyed about their motivation to join the network and their satisfaction with the results after becoming part of the network. It was acknowledged that the companies associated to the network have a long way until they are fully developed, however, important factors for the success of these companies, such as trust and cooperation, had better results among all the surveyed aspects. And this is the joining force which unites the partners which will provide the improve of results, that are also relevant, as cost reduction and the hotels performance indexes. As the factor which got the lower results is the cost reduction, mainly in order to purchase equipment. Once the present work identifies the results in the network during a due time, it is suggested that measures in order to improve the obtained results should be taken as well a constant accompanying in order to foster the growth and the development of Rede Versare de Hotéis, besides new researches in the area. |
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Estratégia e competitividade numa rede de hotéis: um estudo da rede Versare de hotéisStrategy and competitivity in a hotel network: a study of rede Versare de hotéisRedes de empresasCompetitividadeCooperaçãoHotelariaEstratégia empresarialBusiness networkCompetitivenessCooperationHotelBusiness strategyCNPQ::ENGENHARIAS::ENGENHARIA DE PRODUCAOThe huge web which involves new dimensions in the world communication and transportation areas, due to the globalization of the economies, has provided a growing improve of tourism in the last decades of the 20th century. Besides the tourism leveraging strategies, implemented by countries and regions, new business niches have risen, such as ecological, religious, business and third age tourism, which have leveraged the marketing flows. Due to these changes, being competitive is even more important in the company s everyday routines. Such scenario stimulates competitors to join forces in order to compete in even bigger scales. This dissertation presents, through a multicase study of companies associated to a hotel network, an analysis of the expectations of 16 hotel owners of the 20 hotels surveyed about their motivation to join the network and their satisfaction with the results after becoming part of the network. It was acknowledged that the companies associated to the network have a long way until they are fully developed, however, important factors for the success of these companies, such as trust and cooperation, had better results among all the surveyed aspects. And this is the joining force which unites the partners which will provide the improve of results, that are also relevant, as cost reduction and the hotels performance indexes. As the factor which got the lower results is the cost reduction, mainly in order to purchase equipment. Once the present work identifies the results in the network during a due time, it is suggested that measures in order to improve the obtained results should be taken as well a constant accompanying in order to foster the growth and the development of Rede Versare de Hotéis, besides new researches in the area.A extensa teia que envolve novas dimensões nas áreas da comunicação e transportes mundiais, decorrentes da globalização das economias, propiciou o crescente aumento do turismo nas últimas décadas do século XX. Além de estratégias de alavancagem do turismo promovidas por países e regiões, surgiram novos nichos negociais, como o turismo ecológico, religioso, de negócios e de terceira idade, que incrementaram os fluxos mercadológicos. Com todas estas mudanças, ser competitivo é cada vez mais importante no dia-a-dia das empresas, realidade esta que estimula concorrentes se unirem para competir em escalas cada vez maiores. Esta dissertação apresenta, através de um estudo de multicasos de empresas associadas a uma rede de hotéis, uma análise das expectativas de 16 hoteleiros dos 20 hotéis pesquisados sobre sua motivação para entrar na rede e sua satisfação com os resultados após a sua adesão à rede. Verificou-se que as respectivas empresas associadas à rede têm um longo caminho até seu amadurecimento, porém, fatores importantes para que a associação destas empresas tenha êxito, tais como confiança e colaboração, tiveram o melhor resultado dentre todos os aspectos pesquisados. E é essa argamassa que une os associados que vai proporcionar a melhora dos outros resultados, que também são importantes, como a redução de custos e os indicadores de desempenho dos hotéis. Como fator que obteve o resultado mais baixo está a redução dos custos, principalmente para a aquisição de equipamentos. Tendo em vista que o trabalho realizado faz um corte no tempo e identifica os resultados da rede neste momento, sugere-se que sejam definidas medidas para se melhorar os resultados obtidos e que se faça um acompanhamento constante a fim de promover o crescimento e desenvolvimento da Rede Versare de Hotéis, além de novas pesquisas na área.Universidade Federal de Santa MariaBREngenharia de ProduçãoUFSMPrograma de Pós-Graduação em Engenharia de ProduçãoWittmann, Milton Luizhttp://lattes.cnpq.br/6540542252982444Schmidt, Alberto Souzahttp://lattes.cnpq.br/2214080795054032Estivalete, Vania de Fátima Barroshttp://lattes.cnpq.br/6802457117269462Moraes, Rodrigo do Nascimento2008-08-282008-08-282008-03-31info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfapplication/pdfMORAES, Rodrigo do Nascimento. Strategy and competitivity in a hotel network: a study of rede Versare de hotéis. 2008. 105 f. Dissertação (Mestrado em Engenharia de Produção) - Universidade Federal de Santa Maria, Santa Maria, 2008.http://repositorio.ufsm.br/handle/1/8065porinfo:eu-repo/semantics/openAccessreponame:Manancial - Repositório Digital da UFSMinstname:Universidade Federal de Santa Maria (UFSM)instacron:UFSM2022-02-07T11:24:40Zoai:repositorio.ufsm.br:1/8065Biblioteca Digital de Teses e Dissertaçõeshttps://repositorio.ufsm.br/ONGhttps://repositorio.ufsm.br/oai/requestatendimento.sib@ufsm.br||tedebc@gmail.comopendoar:2022-02-07T11:24:40Manancial - Repositório Digital da UFSM - Universidade Federal de Santa Maria (UFSM)false |
dc.title.none.fl_str_mv |
Estratégia e competitividade numa rede de hotéis: um estudo da rede Versare de hotéis Strategy and competitivity in a hotel network: a study of rede Versare de hotéis |
title |
Estratégia e competitividade numa rede de hotéis: um estudo da rede Versare de hotéis |
spellingShingle |
Estratégia e competitividade numa rede de hotéis: um estudo da rede Versare de hotéis Moraes, Rodrigo do Nascimento Redes de empresas Competitividade Cooperação Hotelaria Estratégia empresarial Business network Competitiveness Cooperation Hotel Business strategy CNPQ::ENGENHARIAS::ENGENHARIA DE PRODUCAO |
title_short |
Estratégia e competitividade numa rede de hotéis: um estudo da rede Versare de hotéis |
title_full |
Estratégia e competitividade numa rede de hotéis: um estudo da rede Versare de hotéis |
title_fullStr |
Estratégia e competitividade numa rede de hotéis: um estudo da rede Versare de hotéis |
title_full_unstemmed |
Estratégia e competitividade numa rede de hotéis: um estudo da rede Versare de hotéis |
title_sort |
Estratégia e competitividade numa rede de hotéis: um estudo da rede Versare de hotéis |
author |
Moraes, Rodrigo do Nascimento |
author_facet |
Moraes, Rodrigo do Nascimento |
author_role |
author |
dc.contributor.none.fl_str_mv |
Wittmann, Milton Luiz http://lattes.cnpq.br/6540542252982444 Schmidt, Alberto Souza http://lattes.cnpq.br/2214080795054032 Estivalete, Vania de Fátima Barros http://lattes.cnpq.br/6802457117269462 |
dc.contributor.author.fl_str_mv |
Moraes, Rodrigo do Nascimento |
dc.subject.por.fl_str_mv |
Redes de empresas Competitividade Cooperação Hotelaria Estratégia empresarial Business network Competitiveness Cooperation Hotel Business strategy CNPQ::ENGENHARIAS::ENGENHARIA DE PRODUCAO |
topic |
Redes de empresas Competitividade Cooperação Hotelaria Estratégia empresarial Business network Competitiveness Cooperation Hotel Business strategy CNPQ::ENGENHARIAS::ENGENHARIA DE PRODUCAO |
description |
The huge web which involves new dimensions in the world communication and transportation areas, due to the globalization of the economies, has provided a growing improve of tourism in the last decades of the 20th century. Besides the tourism leveraging strategies, implemented by countries and regions, new business niches have risen, such as ecological, religious, business and third age tourism, which have leveraged the marketing flows. Due to these changes, being competitive is even more important in the company s everyday routines. Such scenario stimulates competitors to join forces in order to compete in even bigger scales. This dissertation presents, through a multicase study of companies associated to a hotel network, an analysis of the expectations of 16 hotel owners of the 20 hotels surveyed about their motivation to join the network and their satisfaction with the results after becoming part of the network. It was acknowledged that the companies associated to the network have a long way until they are fully developed, however, important factors for the success of these companies, such as trust and cooperation, had better results among all the surveyed aspects. And this is the joining force which unites the partners which will provide the improve of results, that are also relevant, as cost reduction and the hotels performance indexes. As the factor which got the lower results is the cost reduction, mainly in order to purchase equipment. Once the present work identifies the results in the network during a due time, it is suggested that measures in order to improve the obtained results should be taken as well a constant accompanying in order to foster the growth and the development of Rede Versare de Hotéis, besides new researches in the area. |
publishDate |
2008 |
dc.date.none.fl_str_mv |
2008-08-28 2008-08-28 2008-03-31 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
MORAES, Rodrigo do Nascimento. Strategy and competitivity in a hotel network: a study of rede Versare de hotéis. 2008. 105 f. Dissertação (Mestrado em Engenharia de Produção) - Universidade Federal de Santa Maria, Santa Maria, 2008. http://repositorio.ufsm.br/handle/1/8065 |
identifier_str_mv |
MORAES, Rodrigo do Nascimento. Strategy and competitivity in a hotel network: a study of rede Versare de hotéis. 2008. 105 f. Dissertação (Mestrado em Engenharia de Produção) - Universidade Federal de Santa Maria, Santa Maria, 2008. |
url |
http://repositorio.ufsm.br/handle/1/8065 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Federal de Santa Maria BR Engenharia de Produção UFSM Programa de Pós-Graduação em Engenharia de Produção |
publisher.none.fl_str_mv |
Universidade Federal de Santa Maria BR Engenharia de Produção UFSM Programa de Pós-Graduação em Engenharia de Produção |
dc.source.none.fl_str_mv |
reponame:Manancial - Repositório Digital da UFSM instname:Universidade Federal de Santa Maria (UFSM) instacron:UFSM |
instname_str |
Universidade Federal de Santa Maria (UFSM) |
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UFSM |
institution |
UFSM |
reponame_str |
Manancial - Repositório Digital da UFSM |
collection |
Manancial - Repositório Digital da UFSM |
repository.name.fl_str_mv |
Manancial - Repositório Digital da UFSM - Universidade Federal de Santa Maria (UFSM) |
repository.mail.fl_str_mv |
atendimento.sib@ufsm.br||tedebc@gmail.com |
_version_ |
1805922083402678272 |