Consumer behavior: conditioners on the purchase decision of fluid milk

Detalhes bibliográficos
Autor(a) principal: Breitenbach,Raquel
Data de Publicação: 2019
Outros Autores: Brandão,Janaína Balk
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Ciência Rural
Texto Completo: http://old.scielo.br/scielo.php?script=sci_arttext&pid=S0103-84782019000300931
Resumo: ABSTRACT: Considering economic, contingent and cultural conditions that interfere with consumer demand, the objective of this research was to evaluate the degree of importance of these variables in the decision of the Brazilian consumer to buy fluid milk. A total 1,015 milk consumers were sampled through non-probabilistic tools such as researchers’ contact network, snowballing, and self-generated samples, in a virtual questionnaire. Non-parametric tests and univariate statistical analyzes were applied, including the chi-square test. The consumer profile interferes with the selection criteria in the purchase of fluid milk as follows: (a) women consider “price”, “product origin”, “friend recommendation”, “product appearance”, “sales offers”, and “brand” as the most important conditioners; (b) young people, aged between 18 and 25, consider “product origin” a less important attribute; (c) consumers over 45 years of age value “price” the less; (d) consumers with incomes of up to one minimum wage value “sales offers” the most. This research theoretically confirmed the hypothesis that prior information regarding milk production, especially brands, lead the decision to buy fluid milk, especially in women case. Product price and availability are complementary constraints.
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spelling Consumer behavior: conditioners on the purchase decision of fluid milkbrandspricewomenABSTRACT: Considering economic, contingent and cultural conditions that interfere with consumer demand, the objective of this research was to evaluate the degree of importance of these variables in the decision of the Brazilian consumer to buy fluid milk. A total 1,015 milk consumers were sampled through non-probabilistic tools such as researchers’ contact network, snowballing, and self-generated samples, in a virtual questionnaire. Non-parametric tests and univariate statistical analyzes were applied, including the chi-square test. The consumer profile interferes with the selection criteria in the purchase of fluid milk as follows: (a) women consider “price”, “product origin”, “friend recommendation”, “product appearance”, “sales offers”, and “brand” as the most important conditioners; (b) young people, aged between 18 and 25, consider “product origin” a less important attribute; (c) consumers over 45 years of age value “price” the less; (d) consumers with incomes of up to one minimum wage value “sales offers” the most. This research theoretically confirmed the hypothesis that prior information regarding milk production, especially brands, lead the decision to buy fluid milk, especially in women case. Product price and availability are complementary constraints.Universidade Federal de Santa Maria2019-01-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersiontext/htmlhttp://old.scielo.br/scielo.php?script=sci_arttext&pid=S0103-84782019000300931Ciência Rural v.49 n.3 2019reponame:Ciência Ruralinstname:Universidade Federal de Santa Maria (UFSM)instacron:UFSM10.1590/0103-8478cr20180792info:eu-repo/semantics/openAccessBreitenbach,RaquelBrandão,Janaína Balkeng2019-06-04T00:00:00ZRevista
dc.title.none.fl_str_mv Consumer behavior: conditioners on the purchase decision of fluid milk
title Consumer behavior: conditioners on the purchase decision of fluid milk
spellingShingle Consumer behavior: conditioners on the purchase decision of fluid milk
Breitenbach,Raquel
brands
price
women
title_short Consumer behavior: conditioners on the purchase decision of fluid milk
title_full Consumer behavior: conditioners on the purchase decision of fluid milk
title_fullStr Consumer behavior: conditioners on the purchase decision of fluid milk
title_full_unstemmed Consumer behavior: conditioners on the purchase decision of fluid milk
title_sort Consumer behavior: conditioners on the purchase decision of fluid milk
author Breitenbach,Raquel
author_facet Breitenbach,Raquel
Brandão,Janaína Balk
author_role author
author2 Brandão,Janaína Balk
author2_role author
dc.contributor.author.fl_str_mv Breitenbach,Raquel
Brandão,Janaína Balk
dc.subject.por.fl_str_mv brands
price
women
topic brands
price
women
description ABSTRACT: Considering economic, contingent and cultural conditions that interfere with consumer demand, the objective of this research was to evaluate the degree of importance of these variables in the decision of the Brazilian consumer to buy fluid milk. A total 1,015 milk consumers were sampled through non-probabilistic tools such as researchers’ contact network, snowballing, and self-generated samples, in a virtual questionnaire. Non-parametric tests and univariate statistical analyzes were applied, including the chi-square test. The consumer profile interferes with the selection criteria in the purchase of fluid milk as follows: (a) women consider “price”, “product origin”, “friend recommendation”, “product appearance”, “sales offers”, and “brand” as the most important conditioners; (b) young people, aged between 18 and 25, consider “product origin” a less important attribute; (c) consumers over 45 years of age value “price” the less; (d) consumers with incomes of up to one minimum wage value “sales offers” the most. This research theoretically confirmed the hypothesis that prior information regarding milk production, especially brands, lead the decision to buy fluid milk, especially in women case. Product price and availability are complementary constraints.
publishDate 2019
dc.date.none.fl_str_mv 2019-01-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
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status_str publishedVersion
dc.identifier.uri.fl_str_mv http://old.scielo.br/scielo.php?script=sci_arttext&pid=S0103-84782019000300931
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dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv 10.1590/0103-8478cr20180792
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv text/html
dc.publisher.none.fl_str_mv Universidade Federal de Santa Maria
publisher.none.fl_str_mv Universidade Federal de Santa Maria
dc.source.none.fl_str_mv Ciência Rural v.49 n.3 2019
reponame:Ciência Rural
instname:Universidade Federal de Santa Maria (UFSM)
instacron:UFSM
instname_str Universidade Federal de Santa Maria (UFSM)
instacron_str UFSM
institution UFSM
reponame_str Ciência Rural
collection Ciência Rural
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repository.mail.fl_str_mv
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